Marketwise Your Franchise -Social Spamming
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Overloading with hard sell, especially to your fans who are likely already sold is a major social marketing mistake. In this webinar presentation, CWI shares insights and strategies for local businesses and franchise owners to avoid the risk and be more effective in their marketing.
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Marketwise Your Franchise -Social Spamming
- 1. PLEASE MUTE YOUR AUDIO Live at 2:00 PM ET. Recording will be available on the ROC.
- 3. Is This What You Want? You want people to notice your business You want people to be interested enough to share You want to generate revenue You want to know it is working
- 4. Are you doing this? You post new member deals on Facebook You boost these posts to fans and their friends You consistently offer good discounts to get sales You keep a close eye on page likes
- 5. The Result
- 7. You Yell. They tune out.
- 8. Your Clutter Creates Confusion
- 9. THIS IS NOT HEALTHY
- 10. 2009-2015 Emails tracked as SPAM up 1600% THIS IS NOT HEALTHY
- 11. The FIRST STEP TO HEALTH
- 12. Here’s How Tell stories promoted to be seen only by non fans and prospects in your area • Stop selling to those already sold by publicly posting new member offers on your public pages. Produce stories (not ads) about what makes your gym better than others • Target to your most AVAILABLE audience and those interested in your competitors.
- 13. What is an Ad? An ad today is not the ad of yesterday. It is a paid placement of specific stories , images and videos promoted to selected audiences that appear in a users newsfeed. . Building Followers Capturing Prospects Stories to drive actions social search visibility
- 14. MARKETING TODAY Nearly 90% of all activity is mobile
- 15. MARKETING TODAY Millennials (25-35) represent the largest demographic in the United States and your most valuable customer.
- 16. MARKETING TODAY Millennials (25-35) represent the largest demographic in the United States and your most valuable customer. http://blog.hubspot.com/marketing/adjust-traditional-marketing-tactics-millennials-var
- 18. How Do You Know? 1. Story Likes, Shares, Comments, Views, Clicks are your measure of engagement. 2. “social influence” increasingly drives friend referrals, social-web leads, and joins. 3. Knowing WHO is most interested is critical to ensuring relevant. A Drop in Friend Referrals and Engagement can also indicate a member retention problem
- 19. Focus on the Big Picture, not just one indicator.
- 20. Are You Reaching The Prospects Most Available to You?
- 21. The SECRET SAUCE • Stop Selling to Your Fans • Focus on them selling you • Limit offers to Prospects • Know who is interested • Know who is available • Social is about People
- 22. Schedule a Complimentary Review Michael@cwi.me 770-329-2487
- 23. Facebook Instagram Yelp Twitter App Email Tracking Links Tracking Numbers Target Audiences CoordinatedMessaging Integrated Analytics
- 24. Reach • Multiple Platforms • Small Bites Engage • Personal & Relevant • Interesting & Memorable Convert • Recognize • Reward • Relationship Coordinated Messaging Means Social Email App Targeted Web