1. Putting it as precisely as possible…
Success in Paper 1 Section A is all about a simple formula of
What + Why = SUCCESS
Here, you will find a group of PRESENTATIONAL techniques. Learn them.
WHAT? (Lots of techniques)
Photograph emotive image logo
headline list Centralised slogan colour
cropping slogan
Shadow / drop shadow size of font style of
font
Layout captions lighting pose
Fonts bullet points video links
Now learn these phrases which will give you the language. You need to explain
the effects on the reader more precisely.
WHY? (Precise effect on the reader)
grabs the reader’s attention is very moving makes the
reader feel sad
is memorable has sudden impact directly involves
reader
adds realism lodges the idea in the reader’s mind
is humorous
adds further detail draws the eye
creates a strong contrast
is thought provoking brings attention to
creates sympathy
adds informality makes it seem authentic
gives it validity makes it believable is persuasive
What + Direct reference + Why
Adapted from: Claire Gadsby
Teaching and Learning Consultant