In this deck you will learn the importance of video in social media. You will also see the demographics and video types used in each social media platform and much more.

1. Using Video In Social Media
Strategies
Melanie Kraintz
Social Media Channel Manager for Data Center and Software Defined Networks
March 2015

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 I graduated from Central Washington University
as a double major with degrees in Public
Relations and Video Production and a double
minor in Mass Communication and Advertising.
 Worked in video and social media for the last
15 years for several fortune 100 companies
including Microsoft, AT&T and T-Mobile.
 Today, I am the Social Media Channel Manager
for Data Center and Software Defined Networks
(SDN/ACI). @CiscoDC
 You can find me on Twitter, @MrsKraintz 
About the Speaker: Melanie Kraintz

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 Why Video?
 Why Social Video?
 Social Platform Demographics and Video Types
 How do you measure success in social video?
Agenda

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Why Video?- 10 Reasons/Stats
1. Online video ads increase purchase by 97%, and brand association by 139%. (Unruly)
2. Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer)
3. Landing pages with video have up to 800% more conversion than the same page without a video. (FunnelScience.com)
4. Video promotion is 6 times more effective than print and online ads (Atlas)
5. 92% of mobile video viewers share videos with others. (Invodo)
6. Every shared tweet results in six new YouTube browsing sessions (ReelSEO).
7. 65% of senior executives have visited a company's website after watching a video. (Forbes)
8. Online video production will account for more than one-third of all online advertising spending within the next five years.
(Borrell Associates)
9. 76% of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter, and blogging. (Social
Media Examiner)
10. More than 1 billion unique users visit YouTube each month (YouTube)

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Why Social Video?
It is crucial for
marketers to start
creating and
incorporating video as
part of their content
strategies.
Cisco. Cisco Visual Networking Index: Forecast and Methodology, 2012-2017. http://www.cisco.com/c/en/us/solutions/collateral/service-provider/ip-ngn-ip-next-generation-network/white_paper_c11-481360.html

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(Simply Measured)
Why Social Video?

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Social Media Platform
Demographics & Video Types

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 57% of all Vine users are female
 18-20 year olds- MILLENIALS
Vine
Maximum length of
video is 6 seconds
https://vine.co/v/b0JEbzaKKJO
http://blog.hootsuite.com/5-great-brands-on-vine/

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Instagram
Sixty-eight percent
of Instagram's users
are women.
Maximum length of
video is 15 seconds
and minimum length
of video is 3 seconds
18-24
25-34
http://www.adweek.com/videowatch/top-10-instagram-videos-brands-156991
• Gen X
• Millennials

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Facebook
• Gen Y
• Gen X
• Millennials
• BOOMERS
http://www.businessinsider.com/a-primer-on-social-
media-demographics-2013-9#ixzz3TGtHBMr2
Optimum length of
videos on Facebook
is 1-1.5 min.
http://www.skyword.com/contentstandard/art-of-storytelling/choosing-the-most-effective-video-platform-for-your-content/

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YouTube
http://wistia.com/blog/does-length-matter-it-does-for-video-2k12-edition

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YouTube
http://www.internetmarketingninjas.com/blog/content/how-to-make-your-youtube-video-go-viral/
• Create a video that people want to see, not what not what you want them
to see.
• Pay Attention to Detail- SEO
• Don’t ignore the Fact That YouTube Is a Social Network- Contact your
Social Media Team when you start thinking about Video.
• Don’t Settle for Low Quality Production

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Twitter
18-24
5 Ways to post:
1. Use a YouTube video link
2. Upload a video from your phone
3. Capture a video from your phone to
record 30 seconds of video or several
short clips to rearrange.
4. Tweet a Vine video
5. Tweet an Instagram Video
• Millennials
• Gen X

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5 Video Types to help with Conversion
Brand Video
Statistics Video
Customer Success Story
The Q&A Video
Tutorial Video
5 Video Types to help with Conversion ©Melanie Kraintz

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How to Measure Success in
Social Video

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Measuring Success in Social Video

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Video Analytics
Views: # of Times video is
view for 3 sec or more
Impressions

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Thank you!