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Chapter 03 The Wide World of Sports and Entertainment

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Angela Edel

The document discusses various segments of the sports and entertainment industry including sports camps, the concert industry, and the television industry. It also discusses how marketing decisions are based on industry standards and trends. International sports and entertainment is described as a global industry, with challenges such as infrastructure and piracy when marketing globally. Theme parks are growing in places like China and India due to increased wealth and consumption, though some have failed due to poor planning and excess competition.

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The Wide World of Sports and Entertainment 3.1 Industry Segments 3.2 Special Marketing Tools 3.3 Destinations: Travel and Tourism 3.4 Worldwide Sports and Entertainment Events 3
Winning Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],Oprah Winfrey
Lesson 3.1 Industry Segments ,[object Object],[object Object],[object Object]
Terms ,[object Object],[object Object]
THE SPORTS AND ENTERTAINMENT INDUSTRY ,[object Object],[object Object],[object Object],[object Object]
Industry Standards and Trends ,[object Object],[object Object],[object Object],[object Object]
[object Object]
MARKETING DECISIONS FOR AN INDUSTRY ,[object Object]
U.S. Sports Camps ,[object Object],[object Object],[object Object],[object Object],[object Object]
College Sports ,[object Object],[object Object],[object Object],[object Object]
The Television Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Concert Industry ,[object Object],[object Object],[object Object],[object Object]
State and County Fairs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Lesson 3.2 Special Marketing Tools ,[object Object],[object Object],[object Object]
Terms ,[object Object],[object Object]
MOTIVATIONAL SPEAKING AND WRITING ,[object Object],[object Object]
Successful Speaking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Price of Motivation ,[object Object],[object Object]
Writing Their Stories ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
SPORTS CAMPS AND CLINICS ,[object Object]
Sponsorships ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Camp Expectations ,[object Object]
[object Object]
Clinics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Good Marketing Equals Success ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object]
Lesson 3.3 Destinations: Travel and Tourism ,[object Object],[object Object],[object Object]
Terms ,[object Object],[object Object],[object Object],[object Object],[object Object]
TRAVELING ,[object Object],[object Object],[object Object]
Attracting Tourists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tailor-Made Vacations ,[object Object],[object Object]
Ecotourism ,[object Object],[object Object]
[object Object],[object Object]
Halls of Fame ,[object Object],[object Object]
[object Object],[object Object]
[object Object]
RESORTS AND THEME PARKS ,[object Object],[object Object],[object Object],[object Object]
Theme Park Central ,[object Object],[object Object]
[object Object]
Lesson 3.4 Worldwide Sports and Entertainment Events ,[object Object],[object Object],[object Object]
Terms ,[object Object],[object Object],[object Object],[object Object]
GLOBAL SPORTS AND ENTERTAINMENT ,[object Object]
An Expanding India ,[object Object],[object Object]
An Expanding China ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A World Mouse ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
INTERNATIONAL MARKETING ,[object Object],[object Object]
Scoring With Fans ,[object Object],[object Object]
A Sponsor’s Dream ,[object Object],[object Object],[object Object]
International Sports Trends ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Connected World ,[object Object]
[object Object],[object Object]
[object Object]
PERFORMANCE INDICATORS EVALUATED ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
THINK CRITICALLY ,[object Object],[object Object],[object Object]

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Chapter 03 The Wide World of Sports and Entertainment

  • 1. The Wide World of Sports and Entertainment 3.1 Industry Segments 3.2 Special Marketing Tools 3.3 Destinations: Travel and Tourism 3.4 Worldwide Sports and Entertainment Events 3
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