The group V.I.G is pitching their Mood Shoes product idea to the Dragons Den. Mood Shoes change color based on the wearer's mood, and can be switched to stay in a desired color. They conducted market research by interviewing friends, family and classmates of different ages and genders. The shoes work by changing to different colors that correspond to different moods like happy, sad, excited, and angry. They plan to advertise in places frequented by their target market of girls and women.