This document provides tips for businesses and organizations to grow their social media presence in a time-efficient way without becoming overwhelmed. It recommends focusing on one platform at a time for 15 minutes and setting a timer. Key tasks that can be accomplished in 15 minutes include writing a blog post, scheduling 5 Facebook posts and images, tweeting 3 times, and adding 5 connections on Google+. Tools like Hootsuite, Buffer, and Facebook's scheduling feature are suggested to save time. Statistics from Google Analytics and Facebook should be reviewed regularly to assess effectiveness.

1. Social Media in 15 Minutes: Grow Your Online
Presence Without Going Crazy
Jacqueline Wolven

3. JacquelineWolven.com
Social? Where?
When? How Much?
• Facebook
• Twitter
• Blogging
• Pinterest
• YouTube
• LinkedIn
• Instagram
• Local Online Networks

4. JacquelineWolven.com
Is It Working?
• Do you have to do it all to be
effective?
• How do you know if it is working?
• What matters to my organization
and community?

5. How To Really Do
Social Media in 15 Minutes
The Secret?
Don’t Go Down the Rabbit Hole

7. JacquelineWolven.com
Using A Timer Rules!
• Decide on the task to be done
• Set the timer on your phone/actual
timer for 15 Minutes
• Work on the task until
the timer rings
• Focus

8. JacquelineWolven.com
Post It Note Power
• Write 3 To Do items down
• Just 3
• Really

9. What Can Really Be Done in
15 Minutes?
Seriously?
Is it OK to do it just
“good enough”?

10. JacquelineWolven.com
Write One Perfectly
Acceptable Blog Post
• Jot down 3 Keywords for your
Organization/Community
• Include:
– What
– Who
– When
– Where
– And a Pretty Picture
• Extra Credit: Use your
target keywords in post
titles and blog content
• Share the link on FB, Twitter, LinkedIn or
Google+

11. JacquelineWolven.com
Facebook
• Find and “Like” 5 new pages
• Schedule 5 posts for the week
– Including a pretty
picture ALWAYS
• Share other posts
• Extra Credit:
Tag people
and pages in
your posts

12. JacquelineWolven.com
Twitter
• Schedule 3 new tweets
• Tweets can be:
– Business related
– Fun & interesting
– Promotional
– Circulate blog posts
• Extra Credit: Create a #hashtag for
your event/community/organization

13. JacquelineWolven.com
Google+
• Add 5 new people
to your circle
• Share content at least once a week
to our personal Google+ profile &
company page
• Extra Credit: set your posts to
"Public" to reach maximum
users/search

14. JacquelineWolven.com
Pinterest
• Post images, flyers, promotional
material as pins leading back to
your blog or site
• Follow 5 new interesting and
inspiring pin boards from other
users related to our field
• Extra Credit: Always use keywords in
your pin descriptions & board titles

15. Pinerly.com - a
tool to see how
well you are
doing on
Pinterest

16. JacquelineWolven.com
YouTube
• Find 3 new
videos
from users
to share on
Facebook, Twitter, & Google+
• Extra Credit: Plan a video that
showcases an area of your
organization/community

17. Tools That Save Time
Bonus! Most are Free!

18. JacquelineWolven.com
Scheduling & Monitoring
• Hootsuite.com
• Buffer.com
• Facebook Scheduling Tool
• Blog Post Scheduling
• Constant Contact/Social Media
Tools

19. Is it Working?
I Mean,
REALLY
Working?

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Assessing the Situation
• What does your community use?
• Are you watching your statistics
using Google Analytics and
Facebook Statistics?
• Are your posts, tweets, and pins
being shared?
• Marketing.grader.com

21. JacquelineWolven.com
The Real Secrets
• Choose one social media channel
• Set boundaries on your attention
– Set your timer
– Write your 3 Post It To Do itmes
– Don’t go down the rabbit hole
• Use Tools to assess what is working
• Enlist members of your community to
help out
• Feel good about small wins!

22. Jacqueline Wolven
Eureka Springs Downtown Network
JacquelineWolven.com
jacquelinewolven@gmail.com
Facebook: Jacqueline Wolven
Twitter: @JackieWolven