1. BLOGGING
FOR
BUSINESS
SPONSORED BY CORNERSTONE BANK,
EUREKA SPRINGS DOWNTOWN NETWORK | MAIN
STREET EUREKA SPRINGS & THE GENEROUS SUPPORT
OF THE EUREKA SPRINGS BUSINESS COMMUNITY

2. WHAT IS A BLOG?
• Web + Log = Blog
• A site on the web that is continuously updated to give
information or start conversations
• Something Google loves

3. WHY BLOG?
Reasons To Blog Advantages of a
• Product Info Blog
• Service Info • Cheaper than a
Newsletter
• Become an
Expert • Easier to
Update
• Stay
Connected to • Easy to
Customers Syndicate

4. HOW MUCH TIME
DOES IT TAKE?
• Short posts can take minutes: Photos, updates, statuses
• Longer posts can take up to 45 minutes

5. BLOGGING
PLATFORMS
• Wordpress.com – Self Hosted Site
• Wordpress.org – Wordpress free site
• Blogger
• Tumblr
• Typepad

6. HELP! WHAT DO I
BLOG ABOUT?
• Lists – people LOVE lists
• New Products
• Customer Stories
• You
• Tutorials – How to do something, use something
• Tips & Tricks
• Reviews
• Link Round-Ups
• Current Events/About Our Area

7. HELP! WHAT DO I
BLOG ABOUT?
• Recommendations
• New Staff
• Controversial Issues
• New Ideas You Have
• About Running Your Business
• About Your Life – You are LIVING the DREAM

8. BLOGGING BEST
PRACTICES
• Research - Follow Blogs in Your Industry
• Look at What Your Competitors are Blogging About
• Develop a List of Potential Blog Topics
• Use Google External Keywords Tool to Find Your Most
Searched Keywords
• Write What You Know

9. WHAT MAKES A
GREAT BLOG POST?
• A Kick Ass Headline – Grab Attention First Thing
• An Opening Sentence that Bursts Off the Screen
• Break Your Post Into 3 Sections
• Introduction – Introduce the topic
• Details – Who, What, Why, Where, When
• Finalize – Send them off with a wow
• Link to internal posts and external posts
• Use photographs
• Use video

10. A NOTE ABOUT
KEYWORDS
• Don’t write strings of keywords – Google will bust you
• Write in real sentences just like you were taught in school
using keywords
• Bold your keyword in your sections and text, but don’t
over do that

11. A NOTE ABOUT
IMAGES
• Use them
• Take your own – show your world
• If you use others, credit them
• Use multiple images in a post
• Need to edit on the fly? PicMonkey.com

12. TAGS & METADATA – THE
DETAILS OF A POST
• Title: Include the Title of Post
• Meta Description: 160 Character Description of Your Post
• Keywords: No More Than 10
• Tags: Words Used by Search Engines to Identify Posts

13. GRAMMAR POLICE
• Spellcheck
• Proof
• Fix Mistakes

14. HIT PUBLISH!
• Publish Your Post!
• Push to Facebook Page, Personal Facebook Profile,
Twitter, LinkedIn
• Respond to Comments
• Establish a Regular Schedule of Blogging – The Key is
Consistency to Become an Expert
• Let’s Look At Some Lovely Examples!