Movable Content presentation - Social Media, Content and the Cable Industry - for a Cablefax webinar.

2. 4 THE FOUR PILLARS OF MOVABLE CONTENT

3. CONTENT SOCIAL MEDIA DIGITAL PR SEO

4. ? WHY FOCUS ON CONTENT

5. 22% social networks 42% viewing content 36% email, commerce, search *Source: Nielson

6. Becausecontent drives links, sharing and word of mouth.

7. Across a snapshot of 10 major global markets, social networks and blogs reach over three-quarters of active internet users.

8. 200,000,000 Number of blogs 54% of bloggers post content or tweet daily 34% of bloggers post opinions about products & brands

9. 53% Social Network users follow a brand 32% Social Network users follow a celebrity *Source: Nielson

10. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily. 48% of Facebook users between 18-25 use Facebook as the main source of news.

11. Content is the new Marketing Spend

12. And … it is only projected to grow….

13. 4 CRITICAL COMPONENTS OF CONTENT

14. 1. Content Creation & Curation 2. SCO/SEO 3. Social Content Marketing 4. Engagement

15. Content is the hub. Social is the distribution channel.

16. Content Marketing is NOT about Interruption Advertising

17. ? WHY IS SEARCH IMPORTANT

18. 88% Buyers conduct online research before buying a product or service 66% of media influencing purchase decisions comes from consumer generated content. i.e. product reviews & recommendations

19. If your content is not shareable or being shared, your brand is losing out on search.

20. ? WHY DIGITAL PR

22. Create links to like-minded influencers and avid fans

23. Target other content platforms for high-level brand campaigns

24. CRM – Customer Relationship ManagementReach beyond your own website

25. measurement Social analytics. Content Campaigns can deliver measureable results. Well designed campaigns can tell you who shared your info with whom and who are your biggest brand influencers.

26. LOOKING AT THE CABLE INDUSTRY

28. Do you need an App?

29. DVR Dominance

31. Enter The Age of Social TV Whatever screen works.

32. “No matter what screen consumers use to watch TV content shouldn’t matter, as long as we can monetize it and measure it for ratings purposes.” Stephen Andrade, Sr. VP Digital Development and General Manager NBC.com

33. “Extending the customer base to online is going to broaden your demographic push and just bring more people into the fold.” David Dickman, Sr. VP Digital Media Warner Bros. Digital

34. ? How do you make your Network into a Social Network

35. According to a recent Nielsen Survey: 70% of tablet owners and 68% of smartphone owners report using their mobile devices while watching TV

36. “Consumers are changing behavior. You need to have interactivity as part of the experience.” PhillippeDauman, President and CEO Viacom

37. Set boxes are becoming “gateways” in the home that serve Content streams to different devices.

38. Consumers need tools to sort through the content. “The role that navigation plays today is much different than channel-up or channel-down.” Robert Marcus, President and Chief Operating Officer Time Warner Cable

39. TIPS FOR BECOMING A SOCIAL NETWORK

40. 1 Use Social Media for fan and customer engagement CRM and WOM are equally important

41. 2 Be ready for some serious feedback Case Study: Shark Week from Food Network

42. Discovery Channel’s Shark Week is highly popular for the network

43. Food Network featured shark recipes during Shark Week The recipes triggered an online petition asking the Food Network to ban using shark meat in its recipes

45. Food Network responds to petition from viewers

46. 3 Repurpose Content & Create Content with a Purpose

48. Social currency

49. Gamification

50. Award BadgesWhat is the conversation you want to create?

51. 5 Engagement Push. Reward. Track. Gated Promotions on a Digital Platform

52. Content Marketing IS about Turning Campaigns into lasting Brand Communities

53. FIND US ON www.movablecontent.com twitter.com/@MovableContent linkedin.com/company/movable-content facebook.com/movablecontent Chris@movablecontent.com