Users no longer want to be marketed and sold to. So what do they want?
This presentations reviews digital design interactions that have become standard, and inspire you with new trends on user experience and interaction design strategy.
Learn what’s current, expected, and unexpected in today’s interactions on the web.
2. INTRO
TONY JULIA
EXPERIENCE DESIGN DIRECTOR SENIOR EXPERIENCE DESIGNER
MOTIVATE DESIGN MOTIVATE DESIGN
PART-TIME LECTURER BBA
DESIGN AND MANAGEMENT DESIGN AND MANAGEMENT
SCHOOL OF DESIGN STRATEGIES SCHOOL OF DESIGN STRATEGIES
PARSONS THE NEW SCHOOL FOR DESIGN PARSONS THE NEW SCHOOL FOR DESIGN
@TonyBrinton @juliaesloan
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 2
3. USER EXPERIENCE DESIGN
Made by envis precisely
http://envis-precisely.com
Based on the Disciplines of
User Experience by
Dan Saffer (2008)
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 3
4. BRIEF HISTORY
• In the beginning of the web, we weren't really designing so much
for people as machines.
• 2005 onward design became more personal and emotional
“We hadn't yet learned
to be ourselves”
-Aarron Walter, Director of UX, MailChimp
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5. SOME MOVEMENTS THAT ARE HELPING
HUMANIZE THE EXPERIENCE:
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13. content is king
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 13
14. CLEAR VALUE
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15. context is god
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16. CONTEXTUAL CTAs AND PROGRESSIVE PROFILING
CONVERSION #1 CONVERSION#2
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