Young Tourism Export Council: Social Media & Networking

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This presentation was at the Young TEC Summit and was titled: Social Media & Networking. This presentation focused on personal brand and how the audience needs to be aware of what they post and potential repercussions, as well as their online profile and actively search for opportunities using social media, with a particular spotlight on LinkedIn.

Marketing

YOUNGTEC/
SOCIALMEDIA
PRESENTATION
MOSH.CO.NZ

SCHOOL
EUROPE
SCHOOL
T-COLL
PAINTING
SALES
MOSH
BA
JET
PROPERTY
BANKING

@Cellla_ And….no you don't start that FA job today! I just
fired you! Good luck with your no money, no job life!
— Robert waple (@Robertwaple) February 7, 2015

Pillars of Good Social:
• Depth over breadth - match objectives with
platforms, don’t be on everything
• Creativity + structure - social media will waste
resources without good ideas and sound processes
• Integrated - social media is a great amplifier
• Platform agnostic - know what you own, and know
what you rent
• Authenticity - don’t manipulate, give people a
reason to care!

MUSTS!
1. Professional photo
2. Vanity URL
3. Shape information to
objectives
4. Use key terms to be
associated and found

8. Get recommendations
(not endorsements)

QUESTIONS?
@JONATMOSH
LINKEDIN.COM/IN/JONRANDLES

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