The document provides guidelines for codes and conventions used in film magazines. It discusses elements like the masthead being in the top left corner and reflecting the audience. It also covers choosing magazine cover images that reflect the style and audience, using a limited number of fonts to vary in size and color, and including buzzwords to entice readers. The left third of the magazine is important as it will be visible when people are browsing in shops.

1. Codes and
ConventionsFILM MAGAZINE

2. The position of the masthead is usually in
the top-left corner and should be the
largest text on the page. The style of the
masthead should reflect the audience, for
example ‘Little White Lies’ have a very
arty style masthead.
MASTHEAD

3. The image on the front cover should
reflect the audience and style of the
magazine, the type of shot used is often a
mid-shot and the Mise-en-scene should
show connotations of the type of
magazine it is.
IMAGE

4. There is usually a mixture of fonts used
depending on the story, however they are
usually kept to a minimum of 3 different
fonts. They vary in size, colour, bold/italic,
capitalised etc.
FONTS

5. These entice the audience into the
magazine and stories involved. These are
usually ‘free’, ‘exclusive’, ‘only’.
BUZZ-WORDS

6. These are used on the front page of a
magazine to give information about the
content in the magazine.
BANNER

7. This is the text (e.g.. Quote) which
overlaps the main image to explain what
the story is about.
ANCHORAGE TEXT

8. The left third of the magazine, is one of
the most important parts of the
magazine, as it is what people will see
when they are buying the
magazine in the shop.
LEFT THIRD