Watch the web seminar - http://www.moovweb.com/mkt/webinar/12mcom_webinar_recording

1. 12
mCOMMERCE
BEST
PRACTICES
THAT DELIVER
REAL ROI

2. 1 LET THE DATA
DRIVE
Put the data in a
position to tell you
what is important
and make changes
that drive specific
metric goals.

3. 2 LET THEM PAY
IN THEIRWAY
Eliminate the
barrier of payment.
Allow guest
checkout and
provide payment
options like V.me.
Example options:

4. 3TELL USERS
WHERE THEY ARE
Use page titles and
headers to let users
know where they are.
Give customers
chevrons for flows.

5. 4 GIVE THEM
DIRECTION
Instead of using
vague button labels
like “next” and
“continue,” be
specific.Tell
customers exactly
where they are
going.
next
con'nue
checkout
now
con'nue
shopping
guest
checkout
ship
to
this
address

6. 5NARROW THE
CHECKOUT FLOW
Eliminate
distractions—just
show customers
what they need to
checkout.

7. 6 NEED FOR
SPEED
Cut down on page
size and requests.
Faster load time
leads to more
conversions.
See:
12Ways to Speed upYour Mobile Site
(http://www.slideshare.net/Moovweb)

8. 7 GO BIG OR
GO HOME
Make fonts at least
13pt and give each
and every block at
least 44 pixels in
height.
13pt
font
44
pixels

9. 8 GO GALLERY
If images are
important, make
them as big as
possible with gallery
view.

10. 9 CUT THE FAT
Cut fields and cut pages.
Only make customers do
what is necessary.

11. 10PAVE THE
ROAD
Make data entry
easy with large
tappable selections,
tall and wide fields,
and by providing
the right keyboard.

12. 11SHOW THE
WAY
Use a unique,
primary button style
to guide users on
each page.

13. 12KEEP
LEARNING
Mobile is evolving.
Use your data as a
guide and evolve
with it by testing
and learning.

14. Let the data drive
Let them pay in their way
Tell users where they are
Give them direction
Narrow the checkout flow
Need for speed
Go big or go home
Go gallery
Cut the fat
Pave the road
Show the way
Keep learning
12mCOMMERCE BEST PRACTICES
THAT DELIVER REAL ROI