1. THE REAL-TIME MARKETING PLATFORM
&
REAL-TIME SOCIAL MEDIA MARKETING IN ACTION
September 12, 2013

2. Empowering brands and agencies to manage, advertise, and
analyze their marketing initiatives more effectively by
connecting them to the people, apps, and data they need to
make real-time business decisions.
SHIFT is the real-time marketing platform
for brands & agencies

3. Empowering brands and agencies to engage their
target audience over all major social networks and
devices through Social Rich Media.
Moontoast is a Social Rich Media Advertising Platform,
which is available on the SHIFT Open Marketing Cloud

4. The Problem:
How can marketers more effectively collaborate in
real-time to drive results among the fragmented
pieces of social marketing?

5. The Solution:
Moontoast’s Activation Hub and SHIFT Media Manager
on the SHIFT Platform

6. Moontoast Social Rich Media Ad Units
Using the Moontoast platform, brands can create interactive and transactional rich media
experiences which engage social consumers throughout the entire path-to-purchase journey
Awareness(
Lead(
Genera,on(
Preference( Shopping( Experience( Endorsement(

7. Moontoast Social Rich Media Ad Platform
Activation Hub
Ad builder to create, manage and
analyze your ads and campaigns
Interactive Rich Media Ads
Moontoast’s interactive ads can be distributed at scale on major social
channels like Facebook and Twitter, across multiple device types responsively
Social Analytics
Measure and optimize campaign and
ad performance versus benchmarks

8. SHIFT Media Manager
SHIFT Media Manager can then let you build, manage, and optimize
paid campaigns using Moontoast ad units

9. SHIFT Platform
The SHIFT Platform enhances our joint offering by letting you leverage
both technologies in one place.
Real-time actionable
notifications help
advertisers plan and
optimize their campaigns
on the fly.

10. Maximum
Engagement with
Moontoast
Greater Impact
with SHIFT Media
Manager
Most Effective
Performance
AD1
Together on a single platform

11. ADVERTISER EXPERIENCE
CREATE A MOONTOAST CAMPAIGN ON SHIFT

12. STEP 1: Connect Accounts

13. STEP 2: Create an Ad
Components are the central building
block within the Moontoast Platform.
Depending on what kind of actions you
want to drive, you can create specific ad
units suited to that objective.
Choose from various pre-built rich media
ad units such as:
• Interactive Video
• Image Carousel Gallery
• Video Data Capture
• In-ad Shopping
And much more!

14. STEP 3: Configure Ad and Campaign Details
Add images, videos, logos, share and
interactive specs
Specify copy, messaging and any data
capture field information.
Set flight dates, assign to a campaign,
share to Facebook, and you’re done!

15. ADVERTISER EXPERIENCE
CREATE A PAID MEDIA CAMPAIGN USING SHIFT
MEDIA MANAGER

16. STEP 1: Synch FB Spend Account(s) to Team
• Ability to assign multiple FB spend accounts
to a Team
• Spend accounts are assigned at the
campaign level

17. STEP 2: Create Worksheet
Three ways:
1. All Facebook: Marketplace Ads
2. Homepage: Premium Ads
3. Bulk Upload: Traffic campaign
via Bulk Upload Template
STEP 3: Select Creation Type

18. STEP 4: Select and Create Ads

19. STEP 5: Create & Select Target Groups
Reach is pulled in real-time from Facebook and
updated every time you change a parameter such
as gender, age and location
Select targets from library to
add to worksheet

20. STEP 6:
Select Target/
Creative Pairs
STEP 7:
Create Campaign
•Ability to assign FB tracking
pixels & 3rd party view tags to
campaign level or ad level
•Set daily or lifetime budgets
for the campaign
•Set bid type & bid, which can
be applied to all ads within
campaign

21. STEP 8: Publish Campaigns
•Progress and status of ads published will appear on the right hand column of screen
•Ability to “Save Draft” allows you to save and have another member of the Team review and
Q/A campaigns & ads in a draft prior to pushing to a live environment
•The status box (in green) will allow advertiser to know status of campaigns being published
to Facebook and notify Team of any publishing errors so you can correct them

22. USER EXPERIENCE
MOONTOAST RICH MEDIA AD UNIT POWERED
BY SHIFT PAID MEDIA

23. STEP 1: Discovery
e
or
user
ton
is
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
Which takes them to a branded
experience, with a video and
form to receive updates.
If the user decides to sign up for
updates, they fill-out the form.
Once the form is complete, the user
would press the “SUBMIT” button
to submit.
After the submission, the user is
asked to share this app with
friends and family.
A user clicks on the post in
the News Feed.
Which takes them to a branded
experience, with a video and form to
receive updates.

24. STEP 2: Interaction
After engaging with the
video within the ad unit,
the user then signs up for
future email updates
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the
News Feed.
If the user decides to sign up for
updates, they fill-out the form.
Once the form is complete, the user
would press the “SUBMIT” button
to submit.
After the submission, the user is
asked to share this app with
friends and family.

25. STEP 3: Transaction
Once the form is complete,
the user would press the
“Submit” button.
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the
News Feed.
If the user decided to sign up for
updates, they fill-out the form.
Once the form is complete, the user
would press the “SUBMIT” button
to submit.
After the submission, the user is
asked to share this app with
friends and family.

26. STEP 4: Endorsement
After the action is complete, the
user can then share this ad unit
with their connections on any
social network
DISCOVERY
INTERACTION
TRANSACTION
ENDORSEMENT
User clicks on the post from the
News Feed.
If the user decides to sign up for
updates, they fill-out the form.
Once the form is complete, the user
would press the “ENTER NOW”
button to submit.
After the submission, the user is
asked to share this app with
friends and family.

27. SANTA MONICA
1447 Cloverfield Blvd. Suite 101
Santa Monica, CA 90404
310.310.8315
www.SHIFT.com
BOSTON
4 South Market Place, 4th Floor
Suite 5005
Boston, MA 02109
857.277.5810
www.moontoast.com
THE REAL-TIME MARKETING PLATFORM
THANK YOU