Mobile usage continues to grow among consumers, and nearly 60% of smartphone owners don't go an hour without checking their phones. Marketers are using mobile advertising to tap into their target audiences, however there are significant challenges acting as roadblocks to mobile ad success. Don’t let these challenges stand in your way of reaching real business objectives. Find out: - The questions you should be asking before creating mobile ads - The five components your mobile ads must include - How to fix your mobile ads - And more

1. 5 Ways To Fix Your Broken
Mobile Advertising

2. #FixMobileAds

3. Part I:
Your mobile ads aren’t working

4. 57%
Say mobile is central
to every day life
Source: Exact Target’s 2014 Mobile Behavior Report
Internet usage
on mobile
85%

5. of smartphone owners don’t
go an hour without checking
their phones
Source: Lookout’s Mobile Mindset Study
check their phones in bed
60%
54%

6. share of digital media
time spent on mobile
web & apps
Source: ComScore
of social networking
time is spent on
mobile platforms
60% 71%

7. Every mobile activity has mobile ad opportunities
Playing games Checking weather Going to mobile sites Keeping up with
favorite sports teams
Booking travel Finding new music Checking movie times Using Social Media

8. Marketers are not adapting

9. Mobile advertising potential
0%
7.5%
15%
22.5%
30%
Time Spent Ad Spent
4%
20%
22%
25%
Internet Mobile
%ofTotalMediaConsumption
TimeofAdvertisingSpending
Mobile advertising is
missing out on a $7.1
billion opportunity

10. Lack of knowledge is the #1 hurdle
to mobile marketing success
Source: June 2014 polling by Ascend2

11. Source: Study from Contently in May 2014
marketers expressed
uncertainty that their key
metrics are effective
marketers desire to be
able to measure how much
real attention users are
paying to content
90%50%

12. Reasons mobile ads aren’t working

13. Reasons mobile ads aren’t working
Source: Dartmouth research
too busy for ads on
mobile
hate not being able
to easily return to
previous content
70% 69%

14. Reasons mobile ads aren’t working
Source: Dartmouth research
frustrated when
mobile consumption
is interrupted
say ads take too
long to load
54% 53%

15. Are you asking the right questions?

16. The 5 components to demand
of your mobile ads

17. Robust targeting to
the ideal audience
1

18. Clear and actionable
calls-to-action
2

19. Tracking
capabilities
3

20. Non-distruptive & in
context of the user’s goals
4

21. Adapt appropriately
to any device
5

22. The mobile advertising potential

23. Part II:
How to fix your mobile ads

24. Native Video Rich Media

25. Native Video

26. Rich Media

27. Rich Media
Native
Video

28. …Rich Media does just that

29. !
!
Rich Media
!
!

30. The 5 Components to Successful
Mobile Ads Using Rich Media

31. Rich media ads use pixeling capabilities
to draw and retarget your ideal audience
based on their engagement
1

32. Rich Media ads allow for
customized images, calls-
to-action, and functionality
2

33. Rich Media ads include pixeling
capabilities to track conversions
beyond Native Ad capabilities.
3

34. Rich Media ads live natively in the
consumer’s social feed so the user
receives a more cohesive experience.
4

35. Rich Media ads adapt to device types
and social networks with faster load
times than industry standards.
5

36. Rich Media ads allow you to drive:
Engagement Consideration
Demand GenerationLead Generation

37. Engagement

38. Twitter Q&A
Invite your social audience to take part in a
live event or new release while engaging
with your Twitter page. Users can also
tweet questions and interact with your
brand directly from the ad unit in one
seamless interaction.

39. Polling
Integrating polling into your campaigns on
social is a great way to spark a community
conversation. The polling ad allows users
to engage with your brand, express their
opinions, and see how they stack up next
to their peers on social.

40. Pinterest Board
The Pinterest Board Ad brings a selection
of your Pinterest Boards across each of
your social networks. Users can view your
boards through the Ad, instantly follow
your brand on Pinterest and pin items from
the ad directly to their boards, generating
greater brand awareness.

41. Social Feed
The Social Feed Ad is a great way to merge
content from multiple social channels into
one unit that can be distributed anywhere
online. You can use this ad to express specific
features around a launch or special event,
while giving your social audience the option
to engage and view your most recent posts
from each channel.

42. Image or Video Voting Gallery
An Image or Video Voting Gallery lets your
audience scroll through an array of images
or videos and vote for their favorite, creating
engagement.

43. Head-to-head
Head-to-Head ads give your fans the option
to choose between two direct pieces of
content. Giving fans a voice engages them in
your brand content.

44. Consideration Demand Generation

45. Social LookBook
The Social LookBook Ad is the perfect
way to show off your latest collections.
Users can browse the looks and view
their favorites. The ad urges social
sharing so that users can share their
favorite look.

46. Social Catalogue
The Social Catalogue Ad is a great way to
grab the attention of your audience by
featuring products from your brand.
Hashtags related to specific products are
assembled into galleries, creating a quick
and simple way for fans to buy and share
with friends.

47. Decision Tree
A Decision Tree starts a conversation with
your audience by giving them the
opportunity to learn more about your
product and make their own choices.
Incorporate questions and integrated content
to provide the most favorable shopping
experience while driving consideration.

48. Image or Video Gallery
Feature multiple images or videos in a
gallery for an event, new product or release
to build more consideration. The image or
video gallery ad drives users to visit an
external site, discover more about your
brand and engage in further conversation.

49. Image or Video Voting Gallery
After submitting their vote in an image or
Video Voting Gallery, users have the ability
to see where their choice stands in the
ranked results, generating consideration.

50. Head-to-head
The Head-to-head ad unit drives deeper
consideration and demand generation
among your fans through the ability to
choose and see where their choice ranks.

51. Lead Generation

52. Ad with a Form
Social Rich Media ads with forms are great
tools if you have a giveaway, sweepstakes,
or coupon that you are offering. Fans are
able to enter their information into the form,
driving lead generation for your brand.

53. Brands using Moontoast’s Rich Media Ads
have seen impressive results

54. 1.2 million impressions
90% coming from mobile
91% mobile conversion rate
3.9 Interactions per user 30K video votes collected
45% voter conversion rate

55. Want to find out more
about Moontoast?
hello@moontoast.com
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