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9 Myths You Thought Were True
                                                     David Trahan




                                                     moodvertising   @moodvertising
sábado 5 de febrero de 2011
9 Myths You Thought Were True
                              Many marketers assume that, because teens are young, their
                              needs are the same as Millennials and that they will interact
                              with brands in the same way. As technology evolves, teens are
                              finding their own uses for it that are unique to their personal
                              and social needs.




                                                                                moodvertising   @moodvertising
sábado 5 de febrero de 2011
Myth #1:
   All teens want smartphones
                                          While it is true that teens want phones,
                                          smartphone adoption has only reached 31%
                                          as of 2010. If 90% of teens own a cell phone,
                                          why aren't they buying smartphones? The
                                          answer is actually pretty simple: texting. Teens
                                          send an average of 3,339 texts per month, and
                                          typing that many messages on a touch screen
                                          is a lot more difficult than typing on even the
                                          most basic phone keyboard. That's why
                                          BlackBerry is one of the most popular phones
                                          for teens.




          9 Myths You Thought Were True                      moodvertising     @moodvertising
sábado 5 de febrero de 2011
Myth #2:
                  Texting is the way in
                                          We already know that teens love to text. What
                                          some marketers fail to realize is that teens only
                                          love to text with their friends. Only 10% say
                                          they want companies to contact them via text
                                          message. There are some instances where a
                                          brand can use a texting campaign to engage
                                          this audience, but most teens see texting as
                                          "too personal," and aren't inviting brands into
                                          their personal space.




          9 Myths You Thought Were True                              moodvertising     @moodvertising
sábado 5 de febrero de 2011
Myth #3:
          Teens use Facebook
          the way we use Facebook
                                          Don't count on just your Facebook page
                                          to reach teens. Teens interact with
                                          brands on Facebook if they feel there is
                                          a real benefit to them for doing so.
                                          They're not "liking" every brand on
                                          Facebook that they purchase, and even
                                          if they do, they're not likely to come back
                                          to your page after the first visit.




          9 Myths You Thought Were True                moodvertising     @moodvertising
sábado 5 de febrero de 2011
Myth #4:
        Teens are going to join Twitter
                                          Recent findings from the Pew Research
                                          Center's Internet & American Life Project
                                          show that only 8% of teens have embraced
                                          Twitter. Other studies also show that most
                                          teens don't have any interest in joining Twitter
                                          in the future (76%). By the time they decide
                                          to use Twitter, they probably won't be teens
                                          anymore.




          9 Myths You Thought Were True                  moodvertising      @moodvertising
sábado 5 de febrero de 2011
Myth #5:
                If you build it, teens will come
                                          Great ideas go to waste when no one knows
                                          about them. Many marketers believe that
                                          creating a social experience for teens will
                                          spread itself through word-of-mouth and online
                                          sharing. A good social media activation can
                                          always benefit from a mass-media driver.




          9 Myths You Thought Were True                           moodvertising     @moodvertising
sábado 5 de febrero de 2011
Myth #6:
             Teens are online all the time
                                          Teens spend roughly two hours per day on
                                          the Internet, and almost half of that time is
                                          spent on entertainment. Teens don't need
                                          the Internet to interact with their friends -- they
                                          see them all the time, and if they're not with
                                          them, they're texting them. If you want to
                                          reach teens online, you have to find a way to
                                          bridge their online and offline experiences.




          9 Myths You Thought Were True                       moodvertising        @moodvertising
sábado 5 de febrero de 2011
Myth #7:
                     Teens don't watch TV
                                          Teens watch over 100 hours of
                                          television per month -- most of
                                          which is not viewed on TiVo, Hulu
                                          or Netflix. They may be texting or
                                          playing games while they watch
                                          TV, but they're definitely still
                                          watching it.




          9 Myths You Thought Were True               moodvertising     @moodvertising
sábado 5 de febrero de 2011
Myth #8:
                  Teen word-of-mouth
                  happens online
                                          Teens do not spend most of their online
                                          time communicating with their friends. In
                                          fact, over 80% of teen word-of-mouth
                                          happens offline. If you want to tap into teen
                                          word-of-mouth, find a reason for them to
                                          talk about your brand offline.




          9 Myths You Thought Were True                       moodvertising      @moodvertising
sábado 5 de febrero de 2011
Myth #9:
        Teens love online video
                                          Teens use the Internet for entertainment, and
                                          online video is an important component of that.
                                          Branded video can be a great way to engage
                                          with teens as long as it doesn't come off as
                                          one long commercial. Teens aren't going to be
                                          tricked into thinking that your "viral video" is
                                          anything more than an advertisement.




          9 Myths You Thought Were True                    moodvertising     @moodvertising
sábado 5 de febrero de 2011
9 Myths You Thought Were True
                                                                                                         David Trahan
                              Artículo completo: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=138068




                                                                                                           moodvertising         @moodvertising
sábado 5 de febrero de 2011

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9 myths you thought were true

  • 1. 9 Myths You Thought Were True  David Trahan moodvertising @moodvertising sábado 5 de febrero de 2011
  • 2. 9 Myths You Thought Were True Many marketers assume that, because teens are young, their needs are the same as Millennials and that they will interact with brands in the same way. As technology evolves, teens are finding their own uses for it that are unique to their personal and social needs. moodvertising @moodvertising sábado 5 de febrero de 2011
  • 3. Myth #1: All teens want smartphones While it is true that teens want phones, smartphone adoption has only reached 31% as of 2010. If 90% of teens own a cell phone, why aren't they buying smartphones? The answer is actually pretty simple: texting. Teens send an average of 3,339 texts per month, and typing that many messages on a touch screen is a lot more difficult than typing on even the most basic phone keyboard. That's why BlackBerry is one of the most popular phones for teens. 9 Myths You Thought Were True moodvertising @moodvertising sábado 5 de febrero de 2011
  • 4. Myth #2: Texting is the way in We already know that teens love to text. What some marketers fail to realize is that teens only love to text with their friends. Only 10% say they want companies to contact them via text message. There are some instances where a brand can use a texting campaign to engage this audience, but most teens see texting as "too personal," and aren't inviting brands into their personal space. 9 Myths You Thought Were True moodvertising @moodvertising sábado 5 de febrero de 2011
  • 5. Myth #3: Teens use Facebook the way we use Facebook Don't count on just your Facebook page to reach teens. Teens interact with brands on Facebook if they feel there is a real benefit to them for doing so. They're not "liking" every brand on Facebook that they purchase, and even if they do, they're not likely to come back to your page after the first visit. 9 Myths You Thought Were True moodvertising @moodvertising sábado 5 de febrero de 2011
  • 6. Myth #4: Teens are going to join Twitter Recent findings from the Pew Research Center's Internet & American Life Project show that only 8% of teens have embraced Twitter. Other studies also show that most teens don't have any interest in joining Twitter in the future (76%). By the time they decide to use Twitter, they probably won't be teens anymore. 9 Myths You Thought Were True moodvertising @moodvertising sábado 5 de febrero de 2011
  • 7. Myth #5: If you build it, teens will come Great ideas go to waste when no one knows about them. Many marketers believe that creating a social experience for teens will spread itself through word-of-mouth and online sharing. A good social media activation can always benefit from a mass-media driver. 9 Myths You Thought Were True moodvertising @moodvertising sábado 5 de febrero de 2011
  • 8. Myth #6: Teens are online all the time Teens spend roughly two hours per day on the Internet, and almost half of that time is spent on entertainment. Teens don't need the Internet to interact with their friends -- they see them all the time, and if they're not with them, they're texting them. If you want to reach teens online, you have to find a way to bridge their online and offline experiences. 9 Myths You Thought Were True moodvertising @moodvertising sábado 5 de febrero de 2011
  • 9. Myth #7: Teens don't watch TV Teens watch over 100 hours of television per month -- most of which is not viewed on TiVo, Hulu or Netflix. They may be texting or playing games while they watch TV, but they're definitely still watching it. 9 Myths You Thought Were True moodvertising @moodvertising sábado 5 de febrero de 2011
  • 10. Myth #8: Teen word-of-mouth happens online Teens do not spend most of their online time communicating with their friends. In fact, over 80% of teen word-of-mouth happens offline. If you want to tap into teen word-of-mouth, find a reason for them to talk about your brand offline. 9 Myths You Thought Were True moodvertising @moodvertising sábado 5 de febrero de 2011
  • 11. Myth #9: Teens love online video Teens use the Internet for entertainment, and online video is an important component of that. Branded video can be a great way to engage with teens as long as it doesn't come off as one long commercial. Teens aren't going to be tricked into thinking that your "viral video" is anything more than an advertisement. 9 Myths You Thought Were True moodvertising @moodvertising sábado 5 de febrero de 2011
  • 12. 9 Myths You Thought Were True  David Trahan Artículo completo: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=138068 moodvertising @moodvertising sábado 5 de febrero de 2011