MomentFeed - The Social Marketing Platform for Mobile

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This document discusses the shift from desktop to mobile social media use and check-ins. It notes that US smartphone sales now outpace PC sales, Americans spend more time on Facebook's mobile app than its website, and 1 in 5 US smartphone owners use geolocation check-in services. This has led to social media being mobile-centric. It promotes a platform called MomentFeed that helps businesses manage their social media presence across multiple networks from a single interface, integrate customer check-ins and other content to boost engagement and sales, and measure performance against local competitors.

Business Technology

SOCIAL MEDIA
WAS BORN IN THE PC ERA

...WHEN CONSUMERS WERE ON THEIR COMPUTERS AT HOME

BUT WHAT’S
HAPPENED SINCE?

1
U.S. SMARTPHONE SALES
HAVE OUTPACED PCs AND
THE GAP IS WIDENING

BUT WHAT’S
HAPPENED SINCE?

2
AMERICANS NOW SPEND
MORE TIME ON FACEBOOK
MOBILE THAN ITS WEBSITE

BUT WHAT’S
HAPPENED SINCE?

3
1 IN 5 U.S. SMARTPHONE
OWNERS USE GEOSOCIAL
OR “CHECK-IN” SERVICES

WHAT STARTED AS
ONE FACEBOOK PAGE AND ONE TWITTER ACCOUNT...

IS NOW ONE FACEBOOK PAGE AND ONE
FOURSQUARE VENUE FOR EVERY LOCATION...

NOT TO MENTION ALL THE
PHOTOS, TIPS, TWEETS, PINS, & MORE

NOT TO MENTION ALL THE
PHOTOS, TIPS, TWEETS, PINS, & MORE

HOW DO YOU MANAGE ALL OF
THIS CUSTOMER ENGAGEMENT?

THROUGH A SOCIAL
MARKETING PLATFORM BUILT
FOR THE MOBILE PARADIGM

WHEN YOU APPROACH
CHECK-INS
LIKES
TIPS
PHOTOS
TWEETS
HOLISTICALLY...

THEY BECOME A UNIFIED
SOCIAL-MOBILE ECOSYSTEM...

WITH A STRONG CORRELATION
TO ACTUAL SALES...
+0.90 Correlation Coefﬁcient

3/14 3/19 3/24 3/29 4/3 4/8 4/13 4/18 4/23 4/28
Data taken from a ﬁve location restaurant chain in Los Angeles in 2012.
Correlation coefﬁcient is measured on a -1 to +1 scale with 0 signifying no correlation. Sales Check-Ins

CURATE LOCALLY
RELEVANT CONTENT FROM
YOUR CUSTOMERS AND
SHARE IT TO FACEBOOK
AND FOURSQUARE

MANAGE FACEBOOK OFFERS
AND FOURSQUARE SPECIALS
AS SINGLE CAMPAIGNS

CREATE, PUBLISH, & MANAGE
CAMPAIGNS CENTRALLY

Offers
Contests
Rewards Centralized
Promotions Management Redemption
at the Point
Incentives of Sale

MEASURE AND OPTIMIZE AS YOU GO

CONNECT & COMMUNICATE
DIRECTLY WITH YOUR
CUSTOMERS BASED ON:

1 Out shopping for shoes for tonight’s
party. Where should I go next - Macy’s
or Nordstrom?

PURCHASE @ChelseaGivens We got a huge selection of
shoes here at Nordstrom Madison and would
love to have you come try some on.

INTENT AROUND Just realized I need to get a new suit for

YOUR LOCATIONS
the wedding this weekend. So hard to
ﬁnd one that ﬁts right! #FRUSTRATED

@Vintageclash We feel your pain, and we
actually have some great deals on suits right
now. Would love show you some options!

2
REAL-TIME
@NSchaffer To make your lunch a bit more
enjoyable, we’re picking up the tab! Show this
screen to your sever (code 1234)

IN-STORE
EXPERIENCES @KenBarb Sorry to hear that. What’s the
problem?

(GOOD OR BAD)

BENCHMARK AGAINST DIRECT,
LOCAL-MARKET COMPETITORS

Client

Competitor

BUT FIRST...

WE CLEAN UP THE DATA FOR
YOUR VENUES ON FACEBOOK
AND FOURSQUARE
Bad Geocode
Duplicate

Actual Venue
Duplicate

Duplicate
Duplicates

Bad Geocode

THEN WE GIVE YOU THE
TOOLS TO MANAGE YOUR
VENUES MOVING FORWARD

IN SHORT, MOMENTFEED OFFERS:

✦ EFFICIENT & SCALABLE LOCAL
MARKETING ACROSS

✦ INCREASED CUSTOMER ENGAGEMENT,
SOCIAL DISTRIBUTION, & SALES

✦ QUANTIFIABLE COMPETITIVE
ADVANTAGE AT THE LOCAL LEVEL

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2. SOCIAL MEDIA WAS BORN IN THE PC ERA ...WHEN CONSUMERS WERE ON THEIR COMPUTERS AT HOME

3. BUT WHAT’S HAPPENED SINCE? 1 U.S. SMARTPHONE SALES HAVE OUTPACED PCs AND THE GAP IS WIDENING

4. BUT WHAT’S HAPPENED SINCE? 2 AMERICANS NOW SPEND MORE TIME ON FACEBOOK MOBILE THAN ITS WEBSITE

5. BUT WHAT’S HAPPENED SINCE? 3 1 IN 5 U.S. SMARTPHONE OWNERS USE GEOSOCIAL OR “CHECK-IN” SERVICES

6. SOCIAL IS NOW MOBILE

7. WHAT STARTED AS ONE FACEBOOK PAGE AND ONE TWITTER ACCOUNT...

8. IS NOW ONE FACEBOOK PAGE AND ONE FOURSQUARE VENUE FOR EVERY LOCATION...

9. NOT TO MENTION ALL THE PHOTOS, TIPS, TWEETS, PINS, & MORE

10. NOT TO MENTION ALL THE PHOTOS, TIPS, TWEETS, PINS, & MORE HOW DO YOU MANAGE ALL OF THIS CUSTOMER ENGAGEMENT?

11. THROUGH A SOCIAL MARKETING PLATFORM BUILT FOR THE MOBILE PARADIGM

12. WHEN YOU APPROACH CHECK-INS LIKES TIPS PHOTOS TWEETS HOLISTICALLY...

13. THEY BECOME A UNIFIED SOCIAL-MOBILE ECOSYSTEM...

14. WITH A STRONG CORRELATION TO ACTUAL SALES... +0.90 Correlation Coefficient 3/14 3/19 3/24 3/29 4/3 4/8 4/13 4/18 4/23 4/28 Data taken from a five location restaurant chain in Los Angeles in 2012. Correlation coefficient is measured on a -1 to +1 scale with 0 signifying no correlation. Sales Check-Ins

15. AND ALL OF THESE ADDITIONAL BENEFITS

16. HOW?

17. CURATE LOCALLY RELEVANT CONTENT FROM YOUR CUSTOMERS AND SHARE IT TO FACEBOOK AND FOURSQUARE

18. TRANSFORM YOUR LOCAL PAGES

19. MANAGE FACEBOOK OFFERS AND FOURSQUARE SPECIALS AS SINGLE CAMPAIGNS

20. CREATE, PUBLISH, & MANAGE CAMPAIGNS CENTRALLY Offers Contests Rewards Centralized Promotions Management Redemption at the Point Incentives of Sale MEASURE AND OPTIMIZE AS YOU GO

21. CONNECT & COMMUNICATE DIRECTLY WITH YOUR CUSTOMERS BASED ON:

22. 1 Out shopping for shoes for tonight’s party. Where should I go next - Macy’s or Nordstrom? PURCHASE @ChelseaGivens We got a huge selection of shoes here at Nordstrom Madison and would love to have you come try some on. INTENT AROUND Just realized I need to get a new suit for YOUR LOCATIONS the wedding this weekend. So hard to ﬁnd one that ﬁts right! #FRUSTRATED @Vintageclash We feel your pain, and we actually have some great deals on suits right now. Would love show you some options!

23. 2 REAL-TIME @NSchaffer To make your lunch a bit more enjoyable, we’re picking up the tab! Show this screen to your sever (code 1234) IN-STORE EXPERIENCES @KenBarb Sorry to hear that. What’s the problem? (GOOD OR BAD)

24. 3 INDIVIDUAL INFLUENCE (KLOUT SCORE)

25. BENCHMARK AGAINST DIRECT, LOCAL-MARKET COMPETITORS Client Competitor

26. BUT FIRST... WE CLEAN UP THE DATA FOR YOUR VENUES ON FACEBOOK AND FOURSQUARE Bad Geocode Duplicate Actual Venue Duplicate Duplicate Duplicates Bad Geocode

27. THEN WE GIVE YOU THE TOOLS TO MANAGE YOUR VENUES MOVING FORWARD

28. IN SHORT, MOMENTFEED OFFERS: ✦ EFFICIENT & SCALABLE LOCAL MARKETING ACROSS ✦ INCREASED CUSTOMER ENGAGEMENT, SOCIAL DISTRIBUTION, & SALES ✦ QUANTIFIABLE COMPETITIVE ADVANTAGE AT THE LOCAL LEVEL

29. FOR DEMO: sales@momentfeed.com

Editor's Notes

Smartphones now represent a majority of mobile devices in the US = Local\n\nFacebook mobile is the #1 app in terms of time spent. #2 isn&#x2019;t even close\n
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