http://tier10lab.com/2012/05/16/quick-run-down…acebook-fb-ipo/ - A quick run-down of Facebook's IPO, including important dates, information and predictions. The world's largest social networking site's IPO took place on May 18th with the ticker symbol "FB." With Facebook listed on Nasdaq [...]

1.
A Quick Run-Down of Facebook's IPO
http://tier10lab.com/2012/05/16/quick-run-down-summary-of-facebook-fb-ipo/
May 16, 2012
By Molly Troha
As the Facebook IPO approaches, we want to provide a quick summary of events. Slated to be one of the
largest IPO's in U.S history, the world's largest social network has already begun to change as it moves from
the private to public sector. Follow our timeline below for the Facebook IPO basics.
• After months of speculation, Facebook files for its IPO on February 1, 2012.
• Facebook buys photo-sharing social app, Instagram, on April 9, 2012. Facebook buys Instagram for
$1 billion in cash and stock -- a strategic move that analysts think was done in an effort to increase the
Facebook IPO value.
• On April 23, 2012, Facebook buys about 650 patents from Microsoft for $550 million. Ted Ullyot,
general counsel for Facebook, says of the purchase, "This is another significant step in our ongoing
process of building an intellectual property portfolio to protect Facebook's interests over the long term."
Meaning, this was another decision made with the IPO in mind.

2. • From May 7 - 11, 2012, Facebook's roadshow travels across the country to appeal to potential
investors. A 30-minute online video presentation of their roadshow can be seen here. Though
receiving mixed reviews, analysts project Facebook will be able to raise as much as $16 billion from
the IPO.
• Facebook is criticized for lack of a mobile strategy. Though it has a strong mobile presence, the
advertising is lacking. In regulatory documents filed on May 10, 2012, Facebook states "We do not
currently directly generate any meaningful revenue from the use of Facebook mobile products." This
has become a major concern for potential investors and during the last presentation of the Facebook
IPO Roadshow, Mark Zuckerberg addresses this concern by saying that mobile is Facebook's first
priority.
• On May 15, 2012, Facebook raises individual share prices. Original share prices were set between
$28 and $35, but after being criticized, Facebook raised the amount to between $34 and $38.
Facebook states that they raised its share price due to heavy demand.
• Also on May 15, 2012, Zuckerberg announces that Facebook is offering an additional 50 million
shares in the company. This brings the total to about 337 million shares.
• Facebook continues to develop their mobile strategy on May 15, 2012 by joining forces with Lightbox,
developer of a mobile photo sharing Android app. Though both companies make it clear that
Facebook did not acquire Lightbox, Lightbox announces their current services will end on June 15,
2012.
• On May 16, 2012, Facebook
announces that they will sell 25%
more shares, putting the total at
421.2 million shares.
• On May 17, 2012, Facebook prices
its final IPO price at $38/share.
• Friday morning, May 18, 2012,
Nasdaq welcomes Facebook with
the ticker symbol, "FB." Mark
Zuckerberg rings the bell from
Facebook's headquarters in Menlo
Park, CA.
• Facebook's first trade came in at $42.05 per share and peaked at $45, but ended the session at
$38.23.
• With about 567 million shares traded by the end of the first session, Facebook set a new volume
record for IPO's.
• Facebook raises $16 billion with the final price of $38.23/share. This makes it the largest tech IPO in
and the third largest IPO in history.
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