Learn the technologies and opportunities behind web 2.0 through real world examples.

1. What does it mean for us? Web 2.0 Fiction, Fact, Function Evan Gerber

3. It’s a Marketing Buzzword, and talk is cheep

4. “ We are witnessing the Web’s second coming.” The New York Times “The Web has finally matured to the point where it can fulfill some of the outlandish promises that we heard in the ‘90s.” Newsweek

6. “ When people say to me it’s a Web 2.0 application, I want to puke.” Venture Capitalist Guy Kawasaki “… hardly justif[ies] the sorts of valuations bandied about.” Economist, October 26 th 2007

7. It’s not any one thing, it’s an approach. Instead of creating a web site, we create tools so users can create their own experiences What is Web 2.0

8. What is Web 2.0? Forums / user groups Blogging Commenting / reviews Folks/taxonomy Folks/ taxonomy

9. You are not YouTube. What is important to a global public corporate / product / support site? To drive traffic, leads, revenue To drive ease of use, user experience and brand affinity Explore for support content and marketing Critical to address in product / corporate sites To address as part of wider marketing efforts

10. You are not YouTube. What is important to your Intranet / Extranet ? Critical to mine your knowledge mountains Yes – employees are also web users! Networks and user generated content = knowledge based organizations

11. Globalize Collaboration with 2.0 Technologies

12. Web 2.0 is happening everywhere. And while there are similarities, there are also important differences.

13. User contribution: Blogs

18. Build containers for content you cannot entirely imagine Implementing Web 2.0 technologies

19. Web 2.0 Backends

20. Technology contenders

21. Wine demo

22. Open APIs Enable users to tap into your content and services

26. What does it mean for us? Web 2.0 What does it mean for us? [email_address]