As a market tool, Twitter requires constant maintenance and investigation of new ways to earn the attention of your audience, engage them, and get them to interact. In order for this social media outlet to be an effective marketing tool, you must attract not just many followers, but the right ones. So how do you do this? The following 8 tips and tools can help.
In these uncertain times, marketers are seeking to decrease spending, yet increase engagement – driving social media as a bigger component of their strategies. Yet these outlets are not completely free. They do require constant maintenance and investigation of new ways to earn the attention of your audience, engage them, and get them to interact – and Twitter is no exception. In order for Twitter to be an effective marketing tool, you must attract not just many followers, but the right ones. So how do you do this? Don’t rely on the luck of the Irish, follow these 8 tips and tools.