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Airtel 8 p analysis
1. PRESENTATION ON 8P ANALYSIS GOOGLE MUMBAI DABBAWALA AIRTEL Presented By: AniketBushal KunalAssudani MohitMalviya
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3. Product Element Advertising solutions: Google’s AdWords Business Solutions: offers a Search Appliance to companies who need solutions to the search problems that their employees Google Store: tangible items such as shirts, notebooks, bags, caps, lava lamps etc
4. Price List Price:Price normally quoted to potential buyers Discount:The two types of discounts are quantity and cash. Payment period Credit Term ($ 50 to $ 500)
5. Place Located at California Sites look like University campus Environment help to maximize time GooglePlex is the name given to HQ Internet
7. Physical Evidence The name Googol means a number followed by 100 zeros. However the founders mistakenly registered Google as their domain name. The company is located at Mountain View in California Creative office design
8. Process Google retains your search term If you use Google mail (Gmail) or Google calendar then you are giving even more information about yourself to Google. While Google may not wish to spy on, governments may take an interest in searching habits and this is a civil liberties issue. Smart people + creative environment + outlet for ideas = innovation
9. People Googlers 20,222 full-time employees worldwide ,2009, Google says Informal culture Take advantage of 20% time Play sports at lunchtime
10. Productivity & Quality Largest search engine Maximum search result Qualitative result Speed & Accuracy Atmosphere for employees helps in quality work User-Centered design
11. Service Concept Reduces search time Innovation Unlimited and that too qualitative search items Fast and reliable Ease of use
13. About NMTBSA(Nutan Mumbai Tiffin Box Suppliers Association) History : Started in 1890 Charitable trust : Registered in 1956 Education : 85% Illiterate – 15% Class 8 pass/fail. Total area coverage : 60 Kms to 70 Kms Employee Strength : 5000 Number of Dabbas : 2,00,000 Dabbas i.e. 4,00,000 transactions every day. Time Taken :3 hrs
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15. A Parsi Banker employed a person to bring home made food to site of work
19. Cap, Video CD on Dabbawala, Dabbawala Mug, Dabbawala T-shirt. Theseproducts are sold by the trust to earn more money and to work for the welfare of their members.
20. PLACE Start of journey - Andheri station (9.30-10.30,10.30-11.20) Dabbawalas collect dabbas and meet. Destination- Churchgate station(11.20-12.30) Re-arrangement and delivery of dabbas take place Return – Churchgate station All dabbawalas meet here after collection of dabbas Origin- Andheri station After collection,segregation takes place at churchgate and then they reach here Sorting and dispatching- respective stations Finaly,sorting and dispatching of dabbas to the origin place is done.
21. PROMOTION Dabbawala’s are in Tiffin distribution field since last 125 years Orders through SMS and online-mydabbawala.com As reliance power is making best use of them- IPO application. Maharashtra government -AIDS awareness. Film industry is using them to promote their films. World record in best time management with Six Sigma rating. Name in “GUINESS BOOK of World Records”. Registered with Ripley's “believe it or not”.
22. PRICE Cost of Service per person-Rs250/month Maintenance Cost -Rs 35000 per year. Pricing of dabbawala products- Dabba ( Tiffin box) is Rs.200/- Gandhi cap is Rs 50/- Video CD is Rs.200/- Dabbawala Mug is Rs.300/- Dabbawala T-shirt Rs 400/-
23. PHYSICAL EVIDENCE Mumbai is the financial hub of the country. Most populous city in India and the second most populous in the world. Have to travel 60-70 kms. Have to travel by walking, cycle, carts and even by Local trains. Have to travel from one place to another in hot summers. Have to face the lot of crowd for the fulfilment of service. Even they have to provide service in high rains.
24. VLP 3 9 EX 12 E PROCESS VLP : Vile Parle (suburb in Mumbai) 9EX12 : Code for Dabbawalas at Destination EX : Express Towers (building name) 12 : Floor no. E : Code for Dabbawala at residential station 3 : Code for destination Station eg. Churchgate Station (Nariman Point) D’souza
25. PLACE dabbawala’s are helping affluent class by serving them and also the needy class by making them serve 5000 dabbawala’s and each and every dabbawala is shareholder of the system. 635 of them are senior employees president of the company also works as dabbawala In Mumbai the dabbawala must be Marathi and he can also refer his relatives. This reduces conflicts
26. Organizational structure PRESIDENT VICE PRESIDENT 13 MEMBERS GENERAL SECRETARY TREASURER DIRECTORS ( 9 ) MUKADAM MEMBERS ( 5000 )
27. PRODUCTIVITY AND QUALITY Error Rate : 1 in 16 million transactions Six Sigma performance (99.999999) Technological Backup : Nil. Cost of service - Rs. 250/month Standard price for all (Weight, Distance, Space) “No strike” record as each one a share holder Customer response- satisfaction retentionaddition Earnings -5000 to 6000 p.m. Diwali bonus: one month’s from customers. E-dabbawalla
28. SERVICE CONCEPT Employee oriented as well as customer oriented To provide tiffin to office goers –timely and fresh so that they feel as if they are eating at home. Competetive strategy – Focus Currently they serve 20,000 tiffins and their strategy is to increase the customer base. They have started their websiteand SMS service for the ease of a customer.
43. Place It has wide and extensive presence even in the remotest areas Airtel Customer Care Touch Points Distributors like E.g. Paan shops, grocery stores, chemists, outlet etc.
44. Promotion Airtel name game Tie up with AIFF for promotion of football in India Large scale print and video advertising. Big celebrities like SRK and Sachin are roped in to endorse the product because it . In 2002 Airtel got its Signature tune from A.R. Rehman, this signature tune is the most downloaded tune in India. Provides innovations such as Bollywood movie premiers, music services such as ring back tones & many more.
46. People Total Employees 35616( BhartiAirtel consolidated) as per Q3 09 Dedicate and passionate workforce One of the best customer support Have won 2nd Best employer award in 2004 Top executives are majorly young people
47. Process Process for services is very easy and customer can avail it very easily 198 is the customer support no. which can be dialed from anywhere in India Agents are available all over India Promotion is so heavy that customers find it very easy to avail the services
