our product for ent

1. ZEBRA INC.
Mohd Fauzi Malmod (2010264776)
Nor Haziq Nazreen Bin Hamli
(2010923317)
Isma’il Abd Rahim (2010804478)
Mohd Faris Farhan Bin Fauzi (2009505005)
Mohd Zainul Arif Bin Mohammad Subadri (2010819744)

2. EXECUTIVE SUMMARY
Brief description of the business and product concepts
 Zebra Inc. is a company specialized in the footwear product
 provide the running shoes with the latest technology
 focused on the user’s comfortability while using our product.
Target market and projection
 individual who actively involved in the sport
 People live in urban area active in sport is higher compare to the
rural area.
The competitive advantages
 latest technology based on the current trend
 Consist net system, gel system and microchip
 Priority on customer’s comfort

3. The profitability
 Already achieve our target market
 Has been cover all the expenses and achieve our target, our planning is
wants to expand our company.
The management team
Our company consists of five top positions:
1) General Managers
2) Financial Manager
3) Marketing Manager
4) Operations Manager
5) Administrative Manager

4. PRODUCT DESCRIPTION
Product name ‘Zebra Z’
 Newest technology
 Make users comfortable
 The price is reasonable
 Gel technology
 Microchip technology
 Net system

5. PRODUCT APPLICATION
Gel Technology Microchip Technology
• Can measure
• best absorption to the user’s foot • heartbeat exercise,
• reduce injury • the distance of their running,
• the blood pressure
• Calories
Zebra ‘Z’
material net system
• Based Columbia outdoor shoes • cooling our foot
• water proof • prevents sweat during any
activities

6. UNIQUE FEATURES OF THE PRODUCT
Zebra Z Running Shoes Nike Running Shoes
Gel Technology -
Net Design System to control air
Standard Net Design System
circulation
Microchip Technology -
Good Material Technology that is
Standard Material Used
waterproof
Multiple Color Limited Color

7. PRESENT STATE OF DEVELOPMENT OF THE
PRODUCT
RESEARCH
- At this stage, our company highlights 3 key features for our product which is the microchip system,
gel system and the net system.
The duration- 6 Months Costs- RM 3000
TEST
- At this stage, various tests have been done in order to find any inferior on the keys
feature.
The duration-6 Months Costs- RM 5000
MODIFICATION
This stage indicates that the technologies are perfectly working with each other.
The Duration- 6 Months Costs-RM 5000

8. CONT….
DEVELOPMENT
- the product development will rise to the critical point
whereby the product will emerge completely.
PRODUCE
- This stage indicates the production of the product. This is
the last stage where a prototype will be invented after a full
flow of R&D process.

9. ITEM DESCRIPTION DISPLAY
The design of the product will be come out with
2 design :
DESIGN
1) Full-net Design
2) Semi-net Design
The colour of the product will be associated
with the company brand, Zebra Com. Which
COLOUR come out with 2 colour design:
1) Blue
2) Black
-

10. TECHNOLOGY 1) Gel Technology
- This technology will ensure provide extra
absorb in term of reducing pressure to the
user joints.
- This technology also will act as a cushion
to the foot to provide comfortable to the
user foot.
2) Net-System Technology
- This technology designed to allow the
flow of the air to the inner side of the shoe.
- The air will act as a air cooling system to
the foot to reduce the heat temperature
that produce uncomfortable to the user
foot.
3) Microchip Technology
- This technology is design to calculate
any crucial data regarding the user activity.
- For example, this microchip design to
calculate the user calorie burn based on

11. TECHNOLOGY DESCRIPTION
By Muhammad Zainul Arif B Mohamed
SuBadRi
(Operation Chief Manager)

12. INTRODUCTION
Microchip
Netting System
System
List of
technologies
Cushion
Gel Technology
Technology

13. MICROCHIP SYSTEM
 Capable of making 5 million calculations per second.
 A magnetic sensor in the shoe’s heel measures its
compression on impact, taking 1,000 readings per
second.
 Powered by a replaceable 3-volt battery.
 It can record how far we run, diagnose or style and
perhaps provide advice.

14. NETTING SYSTEM
 Considered as one of the efficient way in providing cooling system for
the running shoes technology.
 Its design enable the air flow through the inner of the shoes to reduce
the temperature.
 This will ensure the user feel comfortable while using this product.

15. CUSHION TECHNOLOGY
 Cushioned running shoes are designed with soft mid-soles and a
minimum of medial support.
 This technology allows for a high level of motion, which is good for those
with rigid feet.
 Cushioned shoes are best for runners because the impact strike on a
surface takes place on the outside of the foot.

16. GEL TECHNOLOGY
 Purposely for reduce the injury during or after done jogging activity
 The elastic gel is highly flexible and is capable of taking that extra
pressure.
 These are very flexible and give every runner the comfort that would
take him of her to that extra mile.
 Can play crucial role in preventing injury to the user.

17. MARKET ANALYSIS AND
STRATEGIES
Prepared by:
NOR HAZIQ NAZREEN BIN HAMLI
MARKETING MANAGER

18. -ATHLETE
TARGET
MARKET -SPORT
PERSONS

19. MARKETING STRATERGY
 At the beginning of product distribution:
Manufacturer Customers

20.  After products get the good response from
public :
Manufacturer Retailer Customers

21. COMPETITORS
U.
Kingdom
Zebra
Stadium
Inc. Al -
Sport Ikhsan

22. Competitors Strengths Weaknesses
- sell various types of sport -does not have a shoes can
Stadium Sport
attire and apparel. fulfill all needed by the
-customer has option to choose customer
brand of shoes and apparel.
- Sell various types of sport - The location of the store
Al-Ikhsan attire and apparel. located in big city.
- Established as one of the
famous sport apparel dealer.
-as one the toughest competitor -only has several branch and the
U.Kingdom
which well know in all over the price quiet expensive
world

23. PRICING STRATERGY
Based on Cost
Cost = RM 150
Marked Up = 30 %
= 30 % x RM 150 = RM 45
Price per Unit
= RM 150 + RM 45
= RM 195

24. COMPETITION PRICE
Asics Reebok
RM 280 RM 250
Zebra Z
RM 195
Nike Adidas
RM 200 RM 200

25. MANAGEMENT TEAM
THE ORGANIZATION OF ZEBRA Z
Key Management Roles Name
General Manager Mohd Fauzi Malmod
Financial Manager Ismail Abd Rahim
Marketing Manager Nor Haziq Nazreen
Operations Manager Muhammad Zainul Arif
Administration Manager Mohd faris farhan
Below are list of the specialist or consultant that we will hire:
Engineer – selecting raw material for our product
Art and Design Team – this team will conduct the design of our
product

26. KEY MANAGEMENT PERSONAL
Names & Positions Career Highlight
-Has diploma in chemical engineering,
Mohd Fauzi Malmod - further his study in business management
(General Manager) - get involved with various companies in association with sport.
- He also held position in the R&D section in the BATA company while
doing his post-graduate in the business management.
Ismail Abd Rahim - Following his degree in business studies, he started his professional
career with Hyper Gear company as an accountant.
(Financial Manager) - He joined the Zebra Inc. to take up the financial manager position
through the selective process.
- After obtaining a degree in the sport management studies, he
Nor Haziq Nazreen joined numerous companies to serve the marketing position role.
(Marketing Manager) - Later, he joined the Zebra Inc. to take the marketing manager
position and lead the company in the marketing aspect.
Muhammad Zainul Arif - After obtaining his degree in the sport management, he joined various
companies to take numerous positions in the operation section.
(Operation Manager) - He later held the chief position of the operating department in Lining
Inc. that specialized in the running shoes product.
- Later, he takes the position of the operation manager of the Zebra Inc.
Mohd Faris Farhan - Following his degree in Human Resource (HR) studies, he was
held many positions regarding the HR section in various
(Administration Manager) companies.
- He joined the Zebra Inc. after being offered the role of
administration manager position.

27. MANAGEMENT COMPENSION & OWNERSHIP
Names & Monthly Salary Share of Amount of Equity
Positions Ownership Invested
Mohd Fauzi RM 10000 25% Personal saving
Malmod and earn from
(General Manager) relative
Ismail Abd Rahim RM 8000 20% Bank loan and
(Financial Manager) personal earning
Nor Haziq Nazreen RM 8000 20% Bank Loan
(Marketing
Manager)
Muhammad Zainul RM 8000 20% Personal saving
Arif
(Operation
Manager)
Mohd Faris RM 6000 15% Personal saving
Farhan
(Administration
Manager)

28. DUTIES & RESPONSIBILITIES
NAME & POSITION DUTIES & RESPONSIBILITIES
Mohd Fauzi Malmod The chief of the company
- Make the decision of the company operation
(general manager) - Take the chief position of the R&D section.
Ismail Abd Rahim - Control the company financial
- Record everything that related with the company
(financial manager) cash flow either inside or outside
- Formulating strategic and long-term business plan
Nur Haziq Nazreen - Promote the company product
- Doing research on company possible target selling
(marketing manager) area
- Make strategy in distribution and marketing of the
product
Muhammad Zainul Arif - Control of the company operation process
- Selecting machine and hire labor
(operation manager) - Selecting material and packaging
- Control of the company HR management
Mohd faris farhan)
- Maintains administrative staff by recruiting, selecting,
(administration manager)
orienting, and training employees.
- Maintaining a safe and secure work environment;
developing personal growth opportunities

29. Supporting professional advisors and services
 Below is the list of example that we will use in order to support the company:
*Lawyer – the lawyer will support the company in term of legal issue
* Consultant – the involvement of the consultant will add depth to the management team as it can provide
advises to provide initial support for the company.
Name of Professional Services Provided
Advisors
Trademark2U Sdn Bhd - Register Trademark, Industrial
(Law Consultant) Design, Patent Agent & Consultant
Anova Research & - Full service marketing research
company with full service operations
Marketing Consultants (M) across key markets in Asia.
Sdn Bhd - Trainer and consultant for
marketing and branding,
specializing on new age tactics &
digital branding strategies.
Alfalah Consulting - Consulting, advisory and training
(Accounting consultant) in Islamic finance, financial
planning, wealth management,
investment, managing personal
development and self-improvement.

30. FINANCIAL PLAN
START-UP COST
START-UP COST RM
Capital Expenditure:
Administrative
Furniture and fittings 30 000
Office equipment 4 000
Office stationeries 2 400
Insurance and tax motor vehicles 500
Capital Expenditure: Operation
Machinery 200 000
Fixtures & Equipment 24 100

31. CON’T…
One-Time Start-up Expenditure
Installation of fixtures equipment 1,000
Signboard 7 000
Advertising for opening 1,000
Marketing Consultant ( banner,
1 400
business card and pamphlets)
Other Pre-Operation Expenditure
Deposit 24 000
Business registration and licenses 300
Start-up costs 295 700

32. WORKING CAPITAL OR OPERATION
COST
WORKING
CAPITAL RM Fixed Variable
(MONTHLY)
Marketing
Advertising
Business card 600
Pamphlets 300
Administrative
Salaries, EPF &
44 938
SOCSO
Utilities 3 100
Rent 2 000

33. CON’T…
Operations RM Fixed Variable
Purchases of materials 50 000
Other expenditure 3 344
Contingencies (5%) 5 214
Total working
104 280
capital(1 month)
Total working
capital+ 109 494
contingencies

34. START-UP CAPITAL AND
FINANCING
ESTIMATED START-UP CAPITAL 1 100 000
FINANCING
Equity: Share & Venture Capital 100 000
Loan 1 000,000
Annual Interest Rate 5%
Loan Duration (Years) 9 years
FINANCING Amount of Equity Inverted (RM)
Equity: Share & Venture Capital
1. Mohd Fauzi Malmod 20 000
2. Nor Haziq Nazreen Hamli 20 000
3. Isma’il Abd. Rahim 20 000
4. Muhammad Zainul Arif 20 000
5. Mohammad Faris Farhan 20 000
Total 100 000

35. CASH FLOW STATEMENT
CASH FLOW PRO FORMA STATEMENT
2013 2014 2015
CASH INFLOW
Capital (Cash) 100 000 1 950 000 2 925 000
Loan 1 000,000
Cash Sales 975 000
TOTAL CASH 2 075 000 1 950 000 2 925 000
INFLOW

36. CON’T…
CASH OUTFLOW
Administrative Expenditure
Salary 480 000 480 000 480 000
Office Equipment 24 100
Furniture & Fittings 30 000
EPF (12%) 57 600 57 600 57 600
SOCSO 1656 1656 1656
Stationery 2400 2400 2400
Insurance 2000 2000 2000
Other office equipment 4000 4000 4000

37. CON’T…
Marketing Expenditure 500
Banner 7000
Signboard 600 600 600
Business Card 300 300 300
Pamphlets 1000
Operations Expenditure
Cash Purchase 50 000 20 000 10 000
Carriage inward & Duty 2000 2000 2000
Other Expenditure
Pre-operations
Deposit (rent, utilities, etc.)
• Building (rental) 24 000 24 000 24 000
• Electricity 18 000 18 000 18000
• Water 9600 9 600 9600
• Telephone 300 300 300
Business Registration & Licenses
Insurance & Road Tax for Motor Vehicle 500 500 500

38. CON’T…
Fixed Assets
Purchase of fixed assets- others
Machinery
Loan payment (principal) Interest 200 000
on loan
111 111 111 111 111 111
5 555 5 555 5 555
TOTAL CASH OUTFLOW 1 032 222 739 622 739 622
CASH SURPLUS (DEFICIT) 1 042 778 1 210 378 2 185 378
BEGINNING CASH BALANCE 1 042 778 2 253 156
ENDING CASH BALANCE 1 042 778 2 253 156 4 438 534

39. INCOME STATEMENT
PRODUCTION COST PRO-FORMA STATEMENT
2013 2014 2015
Raw Materials
Opening Stock Current Year 10 000 10 000
Purchases
Ending Stock 50 000 40 000 50 000
Raw Materials Used 10 000 10 000 10 000
40 000 40 000 50 000
40 000 40 000 50 000
Labor (Salaries, EPF & SOCSO) 539 256 539 256 539 256

40. CON’T…
Factory Overhead
Depreciation of Fixed
assets (Operations)
Total Factory
Overhead 2 000 2 000 2 000
528 25 528 256 528 256
Production Cost 579 256 579 256 589 256

41. CON’T…
2013 2014 2015
Sales 975 000 1 950 000 2 925 000
Less: Cost of Sales
Opening Stock of
Finished Goods
Production Cost 0 10 000 5 000
Less: Ending Stock of 579 256 579 256 589 256
Finished Goods
(10 000) (10 000) (10 000)
405 744 1 370 744 2 340 744

42. CON’T…
Gross Profits 405 744 1 370 744 2 340 744
Less: Expenditure
Administrative Expenditure 601 756 547 656 547 656
Marketing Expenditure 9 400 900 900
Other Expenditure 62 000 62 000 62 000
Business Registration & Licenses 300 300 300
Insurance & Road Tax for Motor Vehicle 500 500 500
Other Pre-Operations Expenditure 50 200 20 200 10 200
Interest on Loan 5 555 5 555 5 555
Total Expenditure 731 711 731 633 1 711 633
Net Profit Before Tax (329 967) 639 111 629 111
Tax (10%) (32 996) (63 911) (62 911)
Net Profit After Tax (362 963) 575 200 1 648 722

43. BALANCE SHEET
2013 2014 2015
ASSETS
Fixed Assets (Book Value)
Land & Building 24 000 24 000 24 000
Equipment
Machinery 200 000 0 0
30 000 0 0
Furniture
Sales 975 000 1 950 000 2 925 000
1 229 000 1 974 000 2 949 000

44. CON’T…
Current Assets
Inventory of Raw Materials
50 000 40 000 50 000
Inventory of Finished Goods
Office equipment
0
Stationery 10 000 5 000
24 100
Insurance 0 0
2 400
Other equipment 2 400 2 400
2 000
Cash balance
4 000 2 000 2 000
388 696 4 000 4 000
471 196 58 400 63 000
TOTAL ASSETS 1 700 196 2 032 400 3 012 000

45. CON’T…
Equity
100 000 0 0
Share Capital
100 000 0 0
Liabilities
Loan payment 116 666 116 666 116 666
Electricity
18 000 18 000 18 000
Water 9 600 9 600 9 600
Telephone 9 600 9 600 9 600
Salaries 480 000 480 000 480 000
32 996 63 911 62 911
Tax (10%)
Loan Balance 933 334 816 668 700 002
TOTAL EQUITY & 1 700 196 1 504 845 1 396 779
LIABILITIES