Mogi Marketing was flattered to be able to present to the ACCA in Swansea about the use of Facebook as a marketing tool for accountants. The presentation (which you can see here in full) looked at reasons to use Facebook, some of the features available, popular misconceptions and some top tips. It also too a brief look at what some of the big accountancy firms are doing on Facebook. You can read more about this on the Mogi Marketing blog by clicking here: http://mogimarketing.tumblr.com/post/36587134012/acca-presentation-facebook-top-tips

1. Top Tips for using Facebook and other Social
Media Platforms for your Business
By
Robert Court, Mogi Marketing
#ACCAFacebook
Or @mogimarketing
Mogi Marketing - ACCA - Swansea - 23, November 2012 1

2. Introduction
• Presenter profile
• Why Facebook (Even for Accountants!)?
• The ‘other’ social media sites
Mogi Marketing - ACCA - Swansea - 23, November 2012 2

3. Facebook Profiles or Pages? The important
differences.
Profiles:
• Not compliant
with Facebook’s
rules
• No ability to
extent the
functionality (Apps)
• Limited to 5000
Fans
Mogi Marketing - ACCA - Swansea - 23, November 2012 3

4. Facebook Profiles or Pages? The important
differences.
Pages:
• Ability to
investigate visitor
types and numbers
• Ability to create FB
Apps
• Unlimited Fan
numbers
• Compliant with
Facebook
• Customisable URL
• Ability to use
other features such
as ‘Offers’
• Ability to interact
with others as your
brand (not you) Mogi Marketing - ACCA - Swansea - 23, November 2012 4

5. Facebook – The Basics
5 good reasons to use Facebook as a business
1. Protecting your brand online
Mogi Marketing - ACCA - Swansea - 23, November 2012 5

6. Facebook – The Basics
5 good reasons to use Facebook as a business
1. test
2. Adding an important SEO ‘hit’
3. Your employees are probably on Facebook and they
should be your best WOM referrers
4. Advertising
5. Apps – This is my favourite bit of Facebook.
Mogi Marketing - ACCA - Swansea - 23, November 2012 6

7. The Grandma Example
Your business needs to be wherever your target
audience is...
Mogi Marketing - ACCA - Swansea - 23, November 2012 7

8. Popular objections
“Facebook is for kids chatting about stuff”
I don’t know
“ “I don’t have the time”
what to say”
“I don’t want people saying anything negative”
“I don’t care what
“My customers
people had for dinner aren’t online / Don’t
or what their snotty use Facebook”
child has done
today!”
Mogi Marketing - ACCA - Swansea - 23, November 2012 8

9. Facebook Tips for your business
• Branding and Keywords
• Get Stuck in!
• Use lots of links
• The idea of Master Channels
• Variety of Content
• Competitions and offers (Facebook Apps and uses)
• Recruitment
• Customer Service
• Making a ‘social’ database (build your audience for that day
when you need people to notice you)
• Writing a communications strategy (where to post, what
and when!) Ask me after if you would like an example
Mogi Marketing - ACCA - Swansea - 23, November 2012 9

10. Facebook Tips for your business – Master Channels
TWITTER
BLOG
r most this will be your
website but you need to
ensure that the content is as
engaging as possible and
normally a website is a ‘shop
front’ where people can buy
your service. Just constants
posting comments on social
media sites about your
POST – FB / G+
Master
Channel
PICTURES
(Flickr/Pinterest)
BLOG VIDEO
(YT / Vimeo)
r most this will be your
website but you need to
ensure that the content is as
engaging as possible and
normally a website is a ‘shop
front’ where people can buy
your service. Just constants
posting comments on social
media sites about your
Mogi Marketing - ACCA - Swansea - 23, November 2012 10

11. Facebook Tips for your business – Master Channels
TWITTER VIDEO
(YT / Vimeo)
BLOG
r most this will be your
website but you need to
ensure that the content is as
Master
POST – FB / G+ engaging as possible and
normally a website is a ‘shop
front’ where people can buy Channel
your service. Just constants
posting comments on social
media sites about your
Mogi Marketing - ACCA - Swansea - 23, November 2012 11

12. Facebook Tips for your business – Facebook Apps
“Facebook Apps are extensions to the functionality of a normal Facebook
Page built and hosted outside of Facebook but with the ability to use of
many of Facebook’s features”
Mogi Marketing - ACCA - Swansea - 23, November 2012 12

13. Facebook Tips for your business – Recruiting
Facebook and social media in
general is excellent for finding
new staff
Mogi Marketing - ACCA - Swansea - 23, November 2012 13

14. Facebook Tips for your business –
cont...
• Customer Service
• Making a ‘social’ database (build your
audience for that day when you need people
to notice you)
• Writing a communications strategy (where to
post, what and when!) Ask me after if you
would like an example
Mogi Marketing - ACCA - Swansea - 23, November 2012 14

15. What other social media sites could I
be using and why?
• Google Plus
• Twitter
• YouTube/Vimeo
• Pinterest?
• Social blogging (Tumblr? Posterous?)
• Social Bookmarking (Reddit, Stumbled Upon)
• Slideshare
Mogi Marketing - ACCA - Swansea - 23, November 2012 15

16. What other social media sites could I
be using and why?
Twitter for building relationships
• Retweet! Share something you like and others will like you more for it
• Ask questions – sounds simple but if you ask things of people who you
want to know more about
• Answer questions
• Recommend others – they’ll likely do the same (‘Give first and build
relationships’)
• Look at the trending topics to get an idea of what is popular (maybe
include some...)
• Monitor keywords
• When you meet someone add them to your Twitter
• Follow Friday = #ff
• An 80/20 split of conversational and corporate
• Build a reputation as the source of info... Mazuma have gone down the
route of using #taxdeductiblethings
Mogi Marketing - ACCA - Swansea - 23, November 2012 16

17. What other social media sites could I
be using and why? – Cont...
• YouTube/Vimeo
• Pinterest?
• Social blogging (Tumblr? Posterous?)
• Social Bookmarking (Reddit, Stumbled Upon)
• Slideshare
Mogi Marketing - ACCA - Swansea - 23, November 2012 17

18. What are the big boys doing?
• Deloitte – (Great Careers page within the main page)
http://www.facebook.com/deloitte?fref=ts
• PWC – Really making the most of FB except apps:
http://www.facebook.com/pwcfanpage
• KPMG – Top result a community page from Wikipedia:
http://www.facebook.com/search/results.php?q=KPMG&in
it=quick&tas=0.06514689442701638
• Ernst &Young - http://www.facebook.com/pages/Ernst-
Young/109575439061060 (community page) OR
http://www.facebook.com/ernstandyoungcareers (top
page by fans)
• Grant Thornton UK -
http://www.facebook.com/GrantThorntonUKLLP
Mogi Marketing - ACCA - Swansea - 23, November 2012 18

19. Mr Splashy Pants
Mogi Marketing - ACCA - Swansea - 23, November 2012 19

20. Questions?
You can tweet questions too using
#ACCAFacebook
Or @mogimarketing
Mogi Marketing - ACCA - Swansea - 23, November 2012 20