Our opportunities in the meeting industry: Mobile-first

Our opportunities in the meeting industry
Kristina Landeström and Joachim Lerulf
New Technology

”Meetings and Conventions - A study of
mega-trends shaping our industry”
Globalisation and
Internationalism
Demographic Change,
Feminization and Diversity
Technology in
Work and Life
Peak Everything
Urbanization - The city
of the Future
Sustainable Development Security and Safety

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Internet of Things
"The Internet of Things is a collective term for the development that involves
machinery, vehicles, goods, household appliances, clothing and other things,
provided with small embedded sensors and computers. The area can create greater
prosperity through efficiencies and innovations in various industries.
The units are equipped with embedded sensors and computers can perceive the
world around them, communicate with it, thus creating a situational behavior, and
help to create smart, attractive and helpful environments, goods and services. "

Is it a mobile phone, computer, GPS, scanner, or ..? It is all-in-one
..and there's more.

Set to become history's fastest-spreading technology
Maturation: Time from 10% to 40% market penetration
Slow
Gradual
Moderate
Fast
Telephone
Electricity
Computer
Radio
Mobile Phones
Internet
Smartphones
39 Years
5 years 10 years 15 years

…and now more tablets are sold than PCs.

Tablets dominate the future
0
2015 2016 2017
200
400
600
800
332 375 406.8
194 202 196.6
129 127 123.1
Desktop PCs Laptops Tablets
Forecast for global shipments (in million units)

The demand extends even to NoPhones

Waterproof
Shock resistant
Super lightweight
No battery
Doesn’t bend
100% private
The NoPhone

Smartphones - our digital assistant
51%
23%
22%
social contexts
during meals
on the toilet!
81% always on
This year, 1.3
billion people
use mobile
phones in
their work.

"All in one" unit
Apps dominate
Time spent on iOS and Android connected devices

...and we can’t get enough
Worldwide daily app usage distribution (Millions)
Under 16 Times 16 to 60 Times 60+ Times
23%
639
784
55%
Regular Users
Super Users
Addicts
283
440
79
176
123%
March 2013 March 2014

The workplace is "on the go"
A US study shows that an overwhelming majority (80%) are positive about the
ability to carry out their tasks via a mobile device.
Almost a third think it is "great" being able to work anywhere, anytime.
Why? Flexibility!

10.5
hours
of work takes place
outside the office
67%
are working to and from
the office (bus, train, etc.)
indicate that mobile
devices will help them
get business-critical
information much faster
60%

89%
said that mobility
increases their
efficiency at work
95%
think that they are more
productive than they
were five years ago - up
to 30% more productive
say they would be even
more productive with
more work-related
applications
65%

Activity based working
A new world of work

Life is "on demand"
Generation Y
(”Millennials”) -
75% of all
professionals in
15 years

• Different expectations!
• Moving from an analog
experience to a digital experience
• Generation Y requires a so-called
"Mobile first" mentality.
What does this mean
for our meetings?

91% of mobile users have their mobile phone
at arm's length
around the clock

Meetings - from analog to digital
The whiteboard is the 2nd
most used tool at meetings.
1 out of 3 meeting participants
still uses a notepad.
of employees don’t
think technology
is used enough.
of employees
use 3 or more
devices for work.
of busy professionals
believe technology will
make meetings easier.
of employees
use 7 or more
apps for work.
But the demand is digital
Meetings are largely analog

There are a variety of virtual meeting tools today
Instant Message
Conference Calls
Web Casts
Web Conferences
Video Conferences

But the meeting should still be face-to-face
say they prefer to communicate
with their colleagues by talking
in person.
51%of millennials

Let technology step into meetings
3 tools that make meetings more efficient, flexible and social using your Smartphone
iBeacon QR codes Blippar

iBeacons
iBeacon is an indoor positioning system, using Bluetooth low-energy
signals (Bluetooth Low Energy)
Welcome messages
Indoor navigationTargeted messages
Follow-up
Transport
Identification
Payments
Security
Attendance
Ticketing

QR
A QR code (Quick Response) is a two-dimensional barcode.
You only need a QR reader on your phone.
1. 2. 3.
Scan code Decode Info fetched

QR codes have however a somewhat tarnished
reputation due poorly thought-out use

Blippar
Blippar is the world's leading visual browser, harnessing
augmented reality and image-recognition technologies to create
digital experiences with physical objects.
All you need is the Blippar app and developed compatible material.

Apps
Mobile applications to manage work

The foundation of an inefficient meeting
starts long before the meeting.

A mobile application offers several advantages:
Cost Efficiency
Availability
Networking
Sustainability
Flexibility
InteractivityTime Efficiency
Real-Time Information
Convenience
Simplicity

Your meeting attendees are ready.
Are you?

Kristina Landeström
Thank you!
Joachim Lerulf

Our opportunities in the meeting industry: Mobile-first

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