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Martin Nerstad – kommersiell sjef mobil
Kilde: Norstat
1,600,000
                                 1,521,763

           1,400,000                         VG Mobil

           1,200,000
                                             NRK Mobil

           1,000,000
                                             Dagbladet
                                             Mobil
            800,000
                                 715,315
                                             TV2 Mobil
            600,000
                                 557,211
                                 538,543

                                 430,437     Aftenposten
            400,000
                                             Mobil

            200,000                          Finn Mobil


                    0
                        Uke 39
                        Uke 41
                        Uke 43
                        Uke 45
                        Uke 47
                        Uke 49
                        Uke 51
                         Uke 1
                         Uke 3
                         Uke 5
                         Uke 7
                         Uke 9
                        Uke 11
                        Uke 13
                        Uke 15
                        Uke 17
                        Uke 19
                        Uke 21
                        Uke 23
                        Uke 25
                        Uke 27
                        Uke 29
                        Uke 31
                        Uke 33
                        Uke 35
                        Uke 37
                        Uke 39
Kilde: TNS Gallup
Utvikling i besøk mot forsider VGs digitale tjenester, aggregert




Kilde: Xiti
              Fordeling besøk forsider uke 35 2012: Nett 60%, Mobil 29%, Tablet 10%
8.0 %


              7.0 %


              6.0 %


              5.0 %


              4.0 %
                                                                                                     Iphone

              3.0 %


              2.0 %


              1.0 %


              0.0 %
                      0h 1h 2h 3h 4h 5h 6h 7h 8h 9h 10h 11h 12h 1h 2h 3h 4h 5h 6h 7h 8h 9h 10h 11h
                      AM AM AM AM AM AM AM AM AM AM AM AM AM PM PM PM PM PM PM PM PM PM PM PM

Kilde: Xiti
VG-leseren erindrer å ha sett reklame for laks
    «Hvilke produkter kan du huske at Coop obs! Hypermarked har annonsert for i løpet av den siste måneden?.»




Pretest




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Martin Nerstad - VG

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Martin Nerstad - VG

  • 1. Martin Nerstad – kommersiell sjef mobil
  • 2.
  • 3.
  • 5. 1,600,000 1,521,763 1,400,000 VG Mobil 1,200,000 NRK Mobil 1,000,000 Dagbladet Mobil 800,000 715,315 TV2 Mobil 600,000 557,211 538,543 430,437 Aftenposten 400,000 Mobil 200,000 Finn Mobil 0 Uke 39 Uke 41 Uke 43 Uke 45 Uke 47 Uke 49 Uke 51 Uke 1 Uke 3 Uke 5 Uke 7 Uke 9 Uke 11 Uke 13 Uke 15 Uke 17 Uke 19 Uke 21 Uke 23 Uke 25 Uke 27 Uke 29 Uke 31 Uke 33 Uke 35 Uke 37 Uke 39 Kilde: TNS Gallup
  • 6. Utvikling i besøk mot forsider VGs digitale tjenester, aggregert Kilde: Xiti Fordeling besøk forsider uke 35 2012: Nett 60%, Mobil 29%, Tablet 10%
  • 7.
  • 8. 8.0 % 7.0 % 6.0 % 5.0 % 4.0 % Iphone 3.0 % 2.0 % 1.0 % 0.0 % 0h 1h 2h 3h 4h 5h 6h 7h 8h 9h 10h 11h 12h 1h 2h 3h 4h 5h 6h 7h 8h 9h 10h 11h AM AM AM AM AM AM AM AM AM AM AM AM AM PM PM PM PM PM PM PM PM PM PM PM Kilde: Xiti
  • 9.
  • 10.
  • 11.
  • 12. VG-leseren erindrer å ha sett reklame for laks «Hvilke produkter kan du huske at Coop obs! Hypermarked har annonsert for i løpet av den siste måneden?.» Pretest Posttest