1. Organic
Search on Mobile
John Arne Sæterås
Twitter: @jonarnes
Head of innovation at Mobiletech
mandag 8. oktober 12

2. Depending on the source,
search from mobile devices will
surpass desktop search
between
2014 and 2016
mandag 8. oktober 12

3. Nearly 50% Of Olympics-Related
Searches Came From Mobile Devices
http://googlemobileads.blogspot.no/2012/08/going-for-mobile-gold-10x-increase-in.html
mandag 8. oktober 12

4. Almost 50% use search on mobile daily
(Desktop search is about 70%)
http://www.flickr.com/photos/leehaywood/4287913840/sizes/l/in/photostream/
mandag 8. oktober 12

5. How big is mobile
search today?
mandag 8. oktober 12

6. 1st, Where is the volume?
97%
mandag 8. oktober 12

7. 2nd, What is the volume?
Google serve ∼100 bill. searches per month
About 30% come from mobile devices
Depending on
source. Ranges
from 15 to 30
mandag 8. oktober 12

8. 30 000 000 000
1 000 000 000 pr day
42 000 000 pr hr .
700 000 pr min
12 000 pr sec
mandag 8. oktober 12

9. 3rd, What are we searching for?
Searched"for"restaurants/pubs"
Searched"for"jobs"
Searched"for"a"flat/house"
Sweden"
Norway"
Searched"for"travel/holidays"
Denmark"
General"search"
Product"search"
0" 10" 20" 30" 40" 50" 60" 70" 80"
http://www.thinkwithgoogle.com/
mandag 8. oktober 12

10. SEO
for mobile
mandag 8. oktober 12

11. Google recommend...
• Create a “Responsive site”
• Create a separate mobile site
• Create one site to serve all devices
mandag 8. oktober 12

12. “Standard SEO” still apply!
mandag 8. oktober 12

13. Consider new
key words due
to search
suggestions
mandag 8. oktober 12

14. Consider this for mobile
• Sitemaps
• Avoid duplicate content
• Google Places
• Micro formats
• Page speed
mandag 8. oktober 12

15. Sitemap
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/
sitemap/0.9"
xmlns:xhtml="http://www.w3.org/1999/xhtml">
<url>
<loc>http://www.example.com/page-1/</loc>
Google support both <xhtml:link
rel="alternate"
a mobile site map, for media="only screen and (max-width: 640px)"
href="http://m.example.com/page-1" />
feature phones, and </url>
</urlset>
device agnostic site <?xml version="1.0" encoding="UTF-8" ?>
map, for RWD sites. <urlset xmlns="http://www.sitemaps.org/schemas/
sitemap/0.9"
xmlns:mobile="http://www.google.com/schemas/
sitemap-mobile/1.0">
<url>
<loc>http://mobile.example.com/
Manage this in Google article100.html</loc>
Webmaster tools <mobile:mobile/>
</url>
</urlset>
mandag 8. oktober 12

16. Avoiding duplicate content
<link rel="alternate"
media="only screen and (max-width: 640px)"
href="http://m.example.com/page-1" >
On Desktop page:
<link rel="alternate"
media="handheld"
href="http://m.example.com/page-1" >
On mobile page: <link rel="canonical"
href="http://www.example.com/page-1" >
mandag 8. oktober 12

17. Register on Google Places
• >30% of mobile
searches have a
local intent
mandag 8. oktober 12

18. Micro formats
<div
class="location
vcard">
• Mobile searches are
<span
class="fn
org">
Shakespeare's
Pub
more specific. Help
</span>
<div
class="adr">
Search engines read
<div
class="street-­‐address">
314
East
6th
Street
your content.
</div>
<div
class="locality">
• Add more meta
Austin,
TX
78701
</div>
data
</div>
</div>
mandag 8. oktober 12

19. Page speed
Mobile searches are focused and impatient
71% of mobile users expect page to load as
fast or faster than desktop sites Source: Compuware/Gomez
Speed is considered when ranking a
given site http://googlewebmastercentral.blogspot.no/2010/04/using-site-speed-in-web-search-ranking.html
mandag 8. oktober 12

20. It’s not mobile becoming
“desktop like”.
The web is becoming
mobile aware.
mandag 8. oktober 12