This presentation outlines what you need to know to achieve mobile SEO success - Ranking well and Driving successful Google mobile traffic for phones and tablets. Cindy Krum, CEO of MobileMoxie originally presented this at #MozCon 2014 in front of an audience of 1,300 peers.
20. Mobile SEO Ranking Factors
MULTIPLE URL MOBILE
75%
10%
10%
5%
Impact On Rankings
Relationship to
Desktop
Schema & Markup
Page Speed
Other
SINGLE URL MOBILE
75%
10%
10%
5%
Impact On Ranking
Normal Stuff
Schema & Markup
Page Speed
Other
21. The Secret Under-Belly of Mobile SEO
◦Crawler Confusion
◦Inefficient Crawls
◦Additional Domain Errors
◦Problematic Indexing
22. The Secret Under-Belly of Mobile SEO
◦Less About Rankings
(per se)
◦More About Successful
Traffic & Interaction
23.
24. mDot Site SEO
‘m.’ and ‘www.’
Urls with User-
Agent Detection
& Redirection and
Bi-Directional
Annotation
25. mDot Site SEO
Desktop Pages:
Rel=Alternate to the
Mobile Pages
Mobile Pages:
Rel=Canonical to the
Mobile Pages
26. Selective Serving Site SEO
One Url With 2
or More HTML
Page Variations,
Sent by the
Server
47. Understanding Varies: User-Agent
• Great for ALL Sites with
Mobile Content
• Impacts CDN Caching
Multiple Urls
Redirection to ‘m.’
Bi-Directional
Annotation
One Url
Responsive Design
Selective Serving
HTTP Header
‘varies: user-agent’’
52. Hummingbird & Voice Search
oGoogle Has been Investing
in Voice Search for Years
oGoogle believes people
search for answers – not
Websites.
oVoice Search Enables More
Searches & More Devices
Show Desktop Results
Ranks can Differ from Mobile and Desktop
No Skip-Redirect
Show Desktop Results
Ranks can Differ from Mobile and Desktop
No Skip-Redirect
Rel=canonical and Rel=alternate
Skip Redirect
Rankings are Mostly Based on:
Desktop Page SEO
Proper User-Agent Te
Affiliation of Mobile Pages with Desktop Pages
Rel=canonical and Rel=alternate
Skip Redirect
Rankings are Mostly Based on:
Desktop Page SEO
Proper User-Agent Te
Affiliation of Mobile Pages with Desktop Pages