How to make sure that any mobile app that you are marketing ranks well in the AppStore. Strong SEO strategy in the submission of your application will help to drive long term downloads and traffic to your app.

1. MobileApplication SEO Sydney, 2011 By: Cindy Krum, Mobile Moxie @MobileMoxie on Twitter

3. AppStore SEO: Overview People SEARCH for Apps To be Successful, Apps Must RANK for the Right Searches The Apple AppStore is not the Only Player in the Game: Android Marketplace Amazon AppStore BlackBerry AppWorld

5. Existing Audience

6. Payment Mechanism

9. Where is the Competition Lowest?

10. App Store SEO

12. AppStore SEO: Getting Started Make a good Application SEO App Name and Description Categorize Correctly Also Drive Traffic to it from Your Website PPC & Mobile PPC Bloggers, Press Releases Social Media Email 10 Driving Downloads from the App Store:

13. App SEO is Important 2 Places In the App Store(s) This is the Main Way People find New Applications Searches in the App Stores are Less Sohisticated Algorithms in the App Store are Less Sophisticated In the Search Engines Many of the AppStores now create HTML page for each App These Pages can Rank in Google That Uses the Same Google Algorithm as Everything Else

14. Apps Ranking in Google:

15. Apps Ranking in Google:

16. AppStore SEO iTunes AppStore: Indexiable Unique Urls AppName=Url Keywords & Description Android Marketplace Indexiable Dynamic Urls Amazon AppStore Indexiable Unique Urls BlackBerry AppWorld Indexiable Dynamic Urls Nokia App Store: Indexiable Dynamic Urls Under Optimized Title Tags Short Descriptions

17. Ranking Factors Things that are Important to Rank in App Stores Things that are Important to Rank in Google Title of App Url for App App Description Alt Tags/Heading Tags Links Title of App Keywords Reviews Downloads Classification

18. Choose a Good Name Include Keywords & Brand Name Do NOT include Special Symbols or Characters The Title is Ported all Over the Place!!! URL Title Tag Description Tag Alt Tags Heading Tags

19. Choose Good Keywords List Top Keywords in Order Do Not Repeat Words from App Title or Category Separate words with Spaces or Commas. Not Both! keyword,keyword,keyword,keyword,keyword,keyword,keyword,keyword,keyword Or keyword keywordkeywordkeywordkeywordkeywordkeywordkeywordkeyword Algorithms have NO Semantic Understanding or Phrase Understanding. Include Plurals Synonyms Typos

20. Price it Right The Most Searched Terms in App Stores are: Cheap Free Always offer a LITE version for ‘Free’ Always say that your Paid Version is ‘Cheap’ Include these words in the Title and/or Keywords. Not just the Description!

21. Check out how many paid and free applications are in your Category!

22. Categorize it Right! Think about it from a User Perspective Choose Categories that are Less Competitive Choose Categories where you are ‘Keyword Competitive’ Your Category will Probably Count as a Keyword

23. App Category Research 21

24. Plan Your AppStore Strategy

25. Track your Success Count Downloads from the Store Count Refunds and ROI Create a Landing Page with Analytics Look at Reviews and Rankings Compare and Benchmark Competitors

26. Mobile Applications Research Benchmark against Competitive Apps 24

27. BONUS: AppStore Secrets 120 Characters for Each Description Line, then it Wraps Only 45 Characters if It is a Bullet 3 Lines (360 Characters) Shown Above ‘more…’ in the AppStore

28. BAD GOOD

29. Summary: Title is MOST IMPORTANT! The Keywords, then Description Get Reviews & Links Drive Traffic Other Ways Too!

30. Cindy Krum CEO & Founder Cindy@MobileMoxie.com IM/Skype/Twitter: Suzzicks Follow @MobileMoxie 720-231-7277 www.MobileMoxie.com