We are seeing more and more news about 5G and IoT with news from Google, Intel and beyond. As networks get faster, making connections between objects will become easier and therefore more and more common. Data collection from objects is no longer the main issue - it’s more a matter of what to do with it. We are also noting social media networks, such as Instagram and Snapchat, really pushing advertising opportunities. Once they are at the breaking point in users, they need to monetize to appease shareholders. Many will become pay to play platforms, so it is worth at least testing the platforms sooner rather than later. The networks often heavily incentivize the pioneers.

1. MONTHLY MOBILE ADVERTISING NEWS
March 2016

2. March Overview
We are seeing more and more news about 5G and IoT with news
from Google, Intel and beyond. As networks get faster, making
connections between objects will become easier and therefore
more and more common. Data collection from objects is no longer
the main issue - it’s more a matter of what to do with it. We are
also noting social media networks, such as Instagram and
Snapchat, really pushing advertising opportunities. Once they are
at the breaking point in users, they need to monetize to appease
shareholders. Many will become pay to play platforms, so it is
worth at least testing the platforms sooner rather than later. The
networks often heavily incentivize the pioneers.

3. Top Stories
1. Google’s Hands Free Payments
2. Zegona bids 500 million for Yoigo
3. Mobile World Congress Recap
4. Samsung’s VR Roller Coaster
5. Google's Project Fi Update
6. A Brand App Review
7. Our Mobile Campaign of the
Month

4. Google’s Hands Free
Payments
You can connect your phone with a
POS system to pay without even taking
your wallet or phone out.
To learn more: Hands Free

5. Yoigo is the fourth-ranked Spanish
mobile operator and the bids are to
TeliaSonera, 76.6% owner of the
company.
To learn more: Zegona bids 500 million
for Yoigo
Zegona bids 500 million
for Yoigo

6. Mobile World
Congress Recap
Perhaps the biggest take away is that
making connections outside of your
niche is crucial for forward-thinking
companies.
To learn more: MWC Recap

7. Samsung’s VR
Roller Coaster
Powered by Oculus, these VR roller
coaster rides feel very real – to the
point of nauseousness.
To learn more: Samsung VR

8. Google's Project Fi Update
About 10 months ago, Google launched
Project Fi as a way to ¨deliver fast wireless
service with the flexibility to use it where
you want¨.
To learn more: Recap of Retail's Big Show

9. A Brand App Review
L'Oréal has a number of apps to help
you choose the right products. Overall,
they have good apps that make
shopping more fun.
To learn more: L'Oréal App Review

10. Our Mobile Campaign
of the Month
For one week leading up to the premiere
of the Batman v Superman, taxi booking
app Gett partnered with Warner Bros for a
promotion.
To learn more: Batman v Superman
Campaign

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