Efter mätaravläsning kommer innovation - Med data om elförbrukning utbildas användare och vi kommer snabbt närmare klimatmålen

1. “How M2M in combination with a
rich user interface can change users
behaviour as well as perception of
their energy supplier”
Patrik Björkman
Deputy CEO, Maingate

2. Todays challenge for the European
utilities
• Regulatory Demands
– EU 20-20-20
– Hourly meter reading
• Churn
– Need to improve customer loyalty
• Brand value
– Utilities are all ranked in the bottom when it
comes to trust and customer value

3. Case E.ON 100KOLL
• Development started in 2010
– First market pilot started December 2010 (3000
users)
– Broad market pilot started December 2011 (13000
users)

4. Individuals have different drivers
The ‘techie’ The ‘greenie’
will adopt new technology will adopt due to social
just because it’s available responsibility
The ‘rationalist’ The ‘materialist’
will adopt as long as there is will adopt to challenge and
a clear cost saving impress friends
What’s in it for me!?

5. Case – Maingate Energy Visualization Services
E.ON
-15%

6. “It feels that they are investing in customer service and are in the
forefront”
Mats, 66
The iPhone app works excellent. You get the right historical value;
by the Month, by the day and by the Hour. You even get real-time.
Peter, 37
“In the beginning it was fun to see how consumption changed.
You turned on the light and then saw how the consumption
went up with 60 Watts. It was impressive, somehow, as I could see
in real-time how my consumption changed with different
appliances
Björn, 60
“I can see the consumption in real-time and that has made me
turn off appliances, lighting or machines that is not used.
I try to find the best way of consuming energy as I am a strong
believer in that I will be able to save money using this product
Patrik, SME
6

7. The best comment
E.ON feels innovative, like they want to help me to
improve
Karin, 47
7

8. Todays challenge for the European
utilities
• Regulatory Demands ✔
– EU 20-20-20
– Hourly meter reading
• Churn Rate ✔
– Need to improve customer loyalty
• Brand value ✔
– Utilities are all ranked in the bottom when it
comes to trust and customer value