2. The world’s largest mobile agency network
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3. W all know that mobile is big.
e
64%
111%
Internet Enabled Handsets
(ADMA/Nielsen 2012)
Mobile Penetration
(ADMA/Nielsen 2012)
402%
Population: 95M
Mobile Subscribers: 106M+
Smart Phone Growth
(GFK Asia)
4th
Fastest Growing Mobile
Internet Market
(GFK Asia)
55%
on mobile
24. Mobile+Social Integration
GOOD FORTUNE ABOUNDS IN THE YEAR OF THE SNAKE.
Spiro just availed of the Free McDonald’s Ang Pao mobile coupons, Get yours too by
visiting mcdo.ph via your handheld devices.
58. Arthur Policarpio
Head of Mobext, Asia-Pacific
arthur.policarpio@mobext.com
0917-5694375
Twitter: @artpolicarpio
50
Notas do Editor
We all know the numbers. There are more than 100 million mobile subscriptions, 2/3 of which use an internet-enabled handset. We’re the 4th fastest growing mobile internet market in the world, and the fastest-growing Smartphone market in Southeast Asia. We’re the 7th largest Facebook market in the world, and 55% now access Facebook through mobile. Mobile is big.
If mobile is big, as most of you will probably agree, since you’re here - where’s the money? Why are mobile budgets so small relative to its reach?
Mobext helped launch Hyundai in Brazil in 2012
A very important milestone
The first car produced at scale in South America
The HB20x is the version of the HB20 that’s styled for adventure.