The document describes the SMART Activator app and other marketing tools from MoZeus. The SMART Activator is described as the most used marketing app in the world. It provides various experiential marketing platforms and mobile apps in one package. MoZeus has worked with over 200 brands on their tools. The document then goes on to describe several other specific tools offered by MoZeus, such as data collection apps, photo and video marketing tools, games, and dashboard analytics. It concludes by introducing the leadership team at MoZeus.
2. About MoZeus
The MoZeus SMART Activator application, the most-used event marketing
application in the world, provides a comprehensive “toolbox” of innovative, cost-
efficient experiential marketing platforms and mobile applications in one cutting-
edge bundle that utilizes smartphones, Facebook, email and photo/video sharing
to provide real-time consumer results. To date, MoZeus Worldwide has worked with
more than 200 brands, agencies and sports properties.
The SMART Activator,
the Most Used Marketing App in the WORLD!
3. SMART Generator Data Collection
Lead Generation Simplified
The SMART Generator Data Capture App is a
simplifed, cost-efficient, lead generation tool
built with real-time functionality - putting
you in control. The application can run on a
smartphone or tablet, enabling over-the-air
wireless updates and real-time uploading.
This amazing data capture solution is ideal
for events. It empowers the user to collect
valid data and gives them the ability to
register consumers for sweepstakes and
email communication as well as acceptance
of privacy and other company policies.
NO INTERNET REQUIRED
Capture consumer data without being
connected to the internet and decrease Multiple Languages
the stress of your Event Managers. Apps
don’t need internet access!
LAUNCH QUICKLY
Create a fully customized Data Capture
App in days, not weeks, for half the cost.
BRANCHING LOGIC
Design surveys with branching logic
allowing you to speed thru the process
and capture more leads.
AUTOMATED EMAIL RESPONSE SYSTEM
Turn your leads into customers quickly by
using MoZeus’ Automated Email Follow- Driver’s License
Scanning
Up System.
Visit www.MoZeus.com
4. The SMART Educator
Educating Consumers About Your Brand
MoZeus Worldwide specializes in helping clients
educate consumers about products, features
and branded mobile applications. MoZeus
accomplishes this by creating educational
screens for consumers to review during different
forms of engagement, such as trivia, interactive
games or app demos. Typically, most educational
experiences are part of a station environment
where consumers receive credit for checking
into respective locations. If you’re looking for
ways to enhance an experience and deliver key
brand messaging, the SMART Educator is a
trusted and proven solution.
Educational Engagement Tools
99 Mobile Trivia
99 Interactive Games
99 Instant Wins
99 App Demos
99 Sweepstakes
Visit www.MoZeus.com
5. SMART Instant Wins
A Unique Tool to Capture Qualified Leads
Using the SMART Prize software within the
SMART Activator, brands and agencies can
utilize assets like special t-shirts and other
common premiums to successfully engage
consumers and, more importantly, capture
qualified leads.
Add a SMART Instant Win Game to any
program for as little as $1,500. Development
time for SMART Instant Wins can take as little
as two weeks.
Instant Win Options
99 Branded Instant Wins
99 Interactive Flash Animations
99 Tweet-Up Sweepstakes
The MoZeus Inventory Console allows
Brand Ambassadors to change the odds
or ratios on-the-fly to monitor your prize
inventory.
Visit www.MoZeus.com
6. SMART Photo Overlay
The Future of Photo Marketing
The SMART Overlay is the most popular choice
by brands and agencies for exciting photo REAL-TIME DELIVERY & INSTANT SHARING
promotions and real-time data collection. Deliver Photos instantly for immediate sharing &
The SMART Overlay system allows clients to gratification – then watch your Facebook stats grow.
quickly capture valid data on site at an event
and send the final, composited image to the FACEBOOK POSTS
consumer in real-time. More than 50% of photos taken with the SMART
Overlay solution get posted to Facebook.
This technology represents the most
sophisticated solution available today, FACEBOOK VIEWS
especially if you’re looking to get branded On average, the viral impact of a MoZeus SMART
photos posted on Facebook and capture valid Overlay campaign exceeds 1000%.
email addresses in the process.
WHAT DOES THIS MEAN?
If you take one thousand photos, more than 10,000
will be viewed on Facebook, with the brand at the
center of attention.
Consumers Receive a
Custom HTML Email
with Instant Social Media
Sharing Options
Visit www.MoZeus.com
7. SMART Video & Signature Capture
Create Unique Videos With Overlay Technology
The MoZeus SMART Video System allows
partners to create exciting promotions by
integrating brand assets into the feed and
end result. Video applications can include
signature collection software that allows
brands to get consent from the consumer
to use the footage for future marketing
campaigns (TV commercials, web ads, etc.).
Consumers Record a Video With a
Custom Branded Frame
Consumers can Sign Virtually
to Give Consent
SMART Video Benefits
99 Collect valuable personal data quickly &
cost effectively.
99 Engage consumers in unobtrusive
manners.
99 Improve viral marketing initiatives.
99 Capture signatures from consumers
digitally.
99 Deliver videos to email inboxes Consumers Receive Their Video in a Custom
immediately. HTML Email With Sharing Options
Visit www.MoZeus.com
8. SMART Games
Promoting Your Brand in Fun Ways
In 2010, MoZeus Worldwide launched a
series of interactive games on mobile devices
to help brands and agencies successfully
engage consumers in non-traditional
manners and collect data in the process.
MoZeus can develop and design a variety of
games quickly and cost efficiently.
In less than a week, consumers can play a fully
branded game specific to your event. MoZeus
can even take live results from a game and
post them on a branded leaderboard on an
LCD Screen.
Custom Games Include:
99 Racing Games
99 Sports Games
99 Spin the Wheel
99 Magic 8 Ball
99 Branded Trivia
99 Simon Says
99 Photo Scrambles
Visit www.MoZeus.com
9. SMART Donator
The Perfect Solution for Cause Marketing
The SMART Donator mobile payment
processing system built into the SMART
Activator app allows brands or organizations
to engage consumers in fun ways PRIOR to
asking for a donation.
Upon being engaged by a Brand Ambassador
with a MoZeus promotional tool like a special
photo opportunity or instant win game,
consumers then have the option to make a
donation by swiping their credit card via the
Roam Data technology. The credit card data
is encrypted immediately and all transactions
are processed in real-time meaning no data is
stored on the mobile device. The Roam Data
technology is 100% PCI-DSS certified and the
most secure solution available today.
MoZeus can also include digital signature
waivers and terms and condition pages
within the respective work-flow.
Visit www.MoZeus.com
10. SMART RFID & NFC
A SMART Way to Track Consumers
MoZeus Worldwide offers several different
solutions to track consumers around
footprints including RFID and NFC systems.
Each program can be built out to include any
components that are included within the
SMART Activator platform. Popular elements
that clients utilize include Dynamic Data
Collection, Sweepstakes Entry, Instant Wins,
HTML 5 Games, Photo and Video Marketing
and Augmented Reality.
All content generated from each respective
station can be fully integrated with social
media channels like Facebook and Twitter.
This allows for consumers to quickly post
photos or videos and update their personal
pages to highlight which activity they just
completed.
Visit www.MoZeus.com
11. SMART Stations
Multiple Engagement Tools on One Platform
Utilizing the SMART Activator, MoZeus helps 3
its partners deliver different engagements on Consumers
smartphones or tablets by creating different proceed to the
experiences on each device. The MoZeus
next station,
SMART Tracking software allows brands
to easily learn about consumer preferences where they
while capturing data in the process. check in with
Our advanced tracking technology allows the their unique
consumer to use one unique ID to participate ID to enter a
in all engagements in the brand’s footprint.
sweepstakes.
1 4
Consumers Consumers go
register via a on to the next
unique ID - an station and
RFID bracelet, check in with
branded swipe their unique
card, mobile ID to play a
number or SMART Instant
email address. Win Game.
2 5
Consumers Consumers
check in with check in
their unique at the last
ID at the next station with
station to play their unique
a branded ID to fill out
interactive a branded
game. survey.
Visit www.MoZeus.com
12. The Social Activator
Integrating Social Networks Into Your Program
The MoZeus Social Activator can easily be integrated
into any program, allowing brands access to a wealth
of consumer information including number of friends,
age, demographics, gender, groups, likes, and more.
The Social Activator gives brands the opportunity
to allow consumers to log in using their Facebook
credentials. Once the consumer accepts the
permissions associated with the program, the
brand then not only has access to important profile
information, but also now has the ability to automate
branded messaging to the consumer’s timeline. Incentivize
Consumers to Log
in by Awarding
Points for Prizes
Consumers can Register Securely
Using Their Facebook Account Clients are Given Access to Crucial
Information Facebook Statistics in Real Time
Visit www.MoZeus.com
13. SMART Console Dashboard
Real-Time Access, With Real-Time Results
One of the distinct advantages of using the
MoZeus SMART Activator is having access to
the SMART Console – the online web portal
that allows you to view results and make
changes in real-time.
The SMART Console has a variety of features
and benefits for clients to have a complete
understanding of their results. Tour Managers
and Brand Ambassadors can even access the
SMART Console on mobile devices in the field
to measure real-time progress.
SMART Console Benefits
99 Live, 24/7, stat reports and
results at no additional cost
99 Automated Email Reports
99 Premium Data Exporting
99 Real-Time access to the
dashboard with unlimited users
Visit www.MoZeus.com
14. The MoZeus Leadership Team
Proven Experience and Expertise
Scott Sheppard Charles Jones Preston Carter
President and CTO Chief Operating Officer SVP - Strategic Partnerships
Scott Sheppard is President and Chief Charles Jones is COO and SVP of Brand Preston Carter is Senior Vice President
Technology Officer of MoZeus. Scott Strategy of MoZeus Worldwide. With of Strategic Partnerships of MoZeus
is a serial entrepreneur with more than over fifteen years of experience in the and has been with the company from
20 years of experience at organizations marketing, advertising, and mobile the very beginning. With over twelve
ranging from technology start-ups technology space, Charles brings a years of experience in developing
to Fortune 500 companies. Scott has wide variety of skillsets to MoZeus. data collection, photo marketing and
expertise in product research & design, His current responsibilities revolve interactive campaigns for large brands
development, and management. around developing and managing and agencies, Preston is well known
fully integrated, multi-million dollar around the industry as one of the most
Scott’s past history with creating partnership platforms with Fortune 500 talented and progressive thinkers in the
successful technology start-ups has companies and Top 100 Experiential Event Marketing space. Preston’s career
helped shape the overall mission and Agencies. Notable client acquisitions started at PictureU Promotions where
early success of MoZeus Worldwide. while at MoZeus include Verizon he spent eight years helping pioneer
Scott’s previous company, WebVMC, Wireless, Nissan, Ford, US Cellular, Virgin the photo marketing industry. Preston’s
provided in-home healthcare technology Mobile, Coca-Cola and McDonald’s. client roster includes AT&T, Beam Global,
that allowed caregivers to remotely Coca-Cola, Visa, Miller-Coors, Dannon,
manage patients with chronic diseases. Charles’ career has included tenures with Harley Davidson, Kraft, Country Financial,
In 2008, Intel recognized WebVMC’s the San Antonio Spurs, Axcess Partners Mitsubishi and Toyota.
innovative technological advancements, Worldwide, University of Texas, Fidelity
and purchased WebVMC. In 2009 Investments and PictureU Promotions. Jay Fuller
Intel and GE invested $250 million in a In 2006, Charles was nominated for the VP - Product Development
healthcare joint venture using WebVMC’s prestigious 30 under 30 Award given Jay Fuller is Vice President of Product
technology as its cornerstone. to top executives who have excelled Development of MoZeus. Jay brings
at young ages. Charles is a graduate of more than 15 years of development
Scott’s career has also included positions Denison University and holds a Master’s experience to MoZeus Worldwide.
at several notable organizations, like Degree in Sports Marketing from the In his current role, Jay manages the
Priceline.com, where he was the Vice University of Florida. development team and more specifically,
President of Product Development. the SMART Activator and SMART Console
In addition to this, Scott was the 2nd Bill Sluben platforms. Jay’s career has included roles
employee at two successful start-up SVP - Consumer Engagement at WebVMC, Ciena, InterContinental
ventures, Portable Systems Technologies Hotels Group and CNN, where he was
& Media Solutions International, which Bill Sluben is Senior Vice President of
Consumer Engagement of MoZeus. Bill a Senior Architect. Jay attended the
were purchased by Aflac and Hitachi Georgia Institute of Technology.
respectively. joined the Management Team in 2012
after his agency, Live Link Events, was Erich Janzen
Scott holds a Degree in Computer acquired by MoZeus. His impressive Creative Director
Engineering from the Georgia Institute resume includes over 17 years of
planning, implementing and managing Erich Janzen is the Creative Director
of Technology. of MoZeus Worldwide. His daily
experiential marketing programs for a
wide variety of clients including Coca- responsibilities include managing and
Cola, General Motors, Fiat, Comcast, The directing all creative projects for a wide
Weather Channel and others. Bill holds variety of brands and agencies. Erich has
an MBA in Marketing from the University held positions with Intel and WebVMC
of Connecticut. prior to joining MoZeus.
Visit www.MoZeus.com
