Presented at the Mobile Monday Athens launch by Konstantinos Papamiltiadis of Taptu. Title: Taptu: Content Curation, Discovery and Consumption. Does relevancy and context matter? (October 3, 2011, The Hub, Athens)

1. Taptu: Content Curation,
Discovery and
Consumption. Does
relevancy and context
matter?
MoMo Athens
October 2011
Confidential

2. Curation
The British Museum (London) Acropolis Museum (Athens)

3. Profile of a Curator
Jacques Saunière - Da Vinci Charles Saatchi (Founder of
Code (Curator of the Louvre) Saatchi & Saatchi)

4. Content Curators around the years
Not so long time ago..........
Long time ago..........
Reference: Content – an illustrated history by Philip Sheldrake

5. Curation during the Digital Ages
Almost no Gap Between
Print & Digital.....
Print - Digital -

6. Curators of the Digital Ages
Ann Wintour (Editor-in-Chief
- US Vogue)
Mike Arrington (ex-Editor-in
Chief Techcrunch)
Arianna Huffington (Mike’s
ex boss and-Editor-in Chief
HuffPo/AOL)

7. YOU are a Curator...BUT you know this
Facebook (News Feed
Curation)
Twitter (Create and Curate
Lists)
Flipboard (Digital Magazine)

8. Taptu’s Curation Engine
✴ Build out of a Search
“Engine”
✴ Incorporates Editorial and
User Supplied Taxonomy
✴ Drives:
➡ Relevance
➡ Discovery
➡ Context
Confidential

9. Discovery & Personalization
Confidential

10. Curation & Mixing (Tagging)
Confidential

11. TapForm
Discover - Curate - Consume - Share

12. Contextual Playlists
Contextual Keyword matching, keyword is matched against Tags
to provide the right context
Keyword supplied Tagging
➡ Keywords + context are submitted as Tags back to Taptu
➡ Taptu moderates keywords and provide additional context
Note: Patent Pending
Confidential

13. Context is King and It Matters....
✴ Engagement
➡ Android up to 5 visits a day reading 20 stories
Vs iOS 3+ visits a day reading 14 stories and
scanning more than 500 per day
➡ 10% of the daily users are DJs mixing and
mashing at least one playlist per day (over 100K
curated Streams)
➡ 500% increase on the engagement figures
since Curation Tools launched
✴ iOS & Android
➡ Phones and Tablets
➡ HTML5 coming soon...
✴ Platform
➡ APIs to:
➡ Search
➡ Curate
➡ Mix/Tag
Confidential

14. Q&A
Konstantinos Papamiltiadis
VP Product & Eng
Twitter: @papamiltiadisk
Mail: kp@taptu.com
Confidential

15. Appendix
Confidential

16. TapForm: Components
Adaptive Rate Heuristics for Best
RSS/Twitter/Panel Multi-tier caching
Crawling Extraction
Control
(crawling freq)
Image
(size, position, etc)
Articles / Streams
Article scoring (random and binary)
Article count Articles from source
Mixing estimation in X time + tail
coefficient calculated based on # of
articles from domain
Search Term Frequency Vs Inverse Domain traffic Feed depth &
Relevance Document freq ranking Editorial visual rating
Calculate N-dimensional
Apply Paice-Husk K Nearest Neighbour algo to
Clustering stemming algo
feature space distances
between stream articles
work our clusters
Stream In-memory radix trie to respond in 10ms
(specialised data structure for
Scoring Model based on combination
of component scores
Suggest optimisation)
Confidential
Taptu Apps 3rd Party Web/Apps

17. TapForm APIs:
✴ Search for Streams
➡ API returns the list of curated Feeds, Taptu and User Supplied Curated
Streams (Tags)
➡ API returns list of Taptu and User Supplied Feeds that are contextually
related to the keyword for Search Streams
✴ View Streams
➡ API returns the list of stories available on a Streams with a short
Summary, Photo (where available), TimeStamp, Domain, Tags, etc
✴ Mix/Merge Streams
➡ API returns a list of constituent streams for the newly created Stream and
and ID for the new Stream
✴ View an Article
➡ API returns an Article based on ID, including, full text (when available),
photo (when available), timestamp, domain, favicon
➡ API returns Related Stories for other sources that are contextually related
to the main source (cross stream clustering)
➡ API returns Related Streams, i.e. Taptu and User Supplied Tags provided
context to the Article
Confidential