Your foundation has a Facebook Page, Twitter and maybe even a blog. But now that you’re out of the gate and in the social media world how to take this to the next level and really reach your audiences?
In this interactive workshop you’ll sharpen your foundation’s social media plan including defining your audience and how to create valuable content. All while getting tips to make your time on social media more efficient.
9. YOUR SOCIAL MEDIA GOALS
Be seen as a thought leader in your issue area
ID & mobilize new people for your cause
Crowdsource, or get feedback, on ideas
What are your goals?
20. BRINGING IT ALL TOGETHER
What changes might
you make to your
current social
media?
What are you doing
well that could help
your colleagues?
21. STAY IN TOUCH
Zan McColloch-Lussier
DJ & Idea Generator
Mixtape
Communications
zan@mixtapecommunications
.com
@zanarama on Twitter
Notas do Editor
ThanksFocus on how foundation can use social media betterGeared towards staff who are setting strategy or doing the work
Poll by hand raising
Poll by hand raising
social media is not just print put on the webIt works differently
Can’t hear response to newsletterConnect with new people Hear trends as they happen and that makes you knowledgeable
24 hour news channelShare stories of all sizes and as they happen Multiplier of people sharing for you
Barriers ofTime & geography are minimizedCan do things we couldn't’ before ( Virtual chorus, Girl Scout troops online, Hugo House Friday fiction on Twitter) All allowing us to re-think what does it mean to volunteer, donate and support a cause.
In order to use social media well What goals are – not follower count or RT’sBut what you really want to accomplish via communications & social mediaOften have overall goals and then tailor them to specific social media channels
Shout outs
The other big part of knowing what you want to accomplish is knowing who you want to reach who are you trying to reach with your social media efforts? All things to all people speaks to no one
Define by channel
Know what to accomplish & who reaching: now create content people want Everyone is overwhelmed with how much content is coming at themHave to be disciplined and speak to the right people, at the right time, about the right things
My tips on creating valuable content
If you’re just talking about your org it gets boringThink about all the other topics that your foundation intersects withDefining this gives you more ideas of what to talk about and gets you from press release speaking Specific to your region
Which channel works best for reaching this audience and reaching your goals?Each have unique hallmarks – how would you use Facebook & twitter differently?Also think about how these intersect with email, print and other communications
You might use user data to decideSo what channels will you use? Are you using the right ones?
Dedicated time & days for listening, Days to post blog or created contentWhen to share yours and othersQuestion days when you’ll be able to listen