Tips on curating and creating content, how to use social media, using a creative brief worksheet and staying focused on your audiences.
This was originally presented at the University of Washington's certificate in nonprofit management.
13. +
Social Media
Avoid shiny object syndrome
n Social media goals:
n Be seen as a credible source by AUDIENCE for information on
TOPIC through our blog
n Increase traffic of AUDIENCE to our website by posting to
Facebook
n Create communities for our supporters to interact with each other
and share their ideas on our work.
23. +
Speakers
Madeline Moy
Digital Media Manager, Seattle Art Museum
Content creation, SM monitoring & writing
Travis Wals
Dir. Of Digital Engagement, MiiR
Social media and email marketing
Mike Buchman
Communications Manager, Solid
Ground
Writing, graphic design, new media,
internal organizing
24. +
Speakers
Madeline Moy
Digital Media Manager, Seattle Art Museum
madelinem@seattleartmuseum.org
twitter: @iheartsam
Travis Wals
Dir. Of Digital Engagement, MiiR
tw@miir.com
twitter: @traviswals
Mike Buchman
Communications Manager, Solid
Ground
mikeb@solid-ground.org
206.694.6802