Better Fundraising with Social Media

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From awareness to stewardship, how to use social media to augment & improve your fundraising. Originally presented at the Spring 2012 Northwest Development Officers Association Conference (NDOA)

Negócios Tecnologia

SOCIAL
MEDIA &
FUNDRAISING
NDOA SPRING CONFERENCE

BEFORE WE START…
Social media = broad set of tools & tech that allow us
to share content

BEFORE WE START…
Most effective when part of a strong communications eco-system

AWARENESS
Social media excels at helping you find people who care about your
cause and making it easier for them to find you. Flickr:designsbykari

AWARENESS
You find
supporters -
search

They find you –
content & SEO

CULTIVATION
Once you’ve introduced people to your organization use social
media to get to know you and your impact better and to find ways
to get involved. Flickr:Anolobb

CULTIVATION
Storytelling -
your work &
personality

Easy actions that
bring people
closer

SOLICITING
Social media isn’t a cash register… yet.
Image:Flickr:garryknight

SOLICIT
Tie to offline
solicitations

Urgency &
Immediate

Peer to peer
fundraising

STEWARDSHIP
From quick photos to detailed annual reports, social media
shows your donors how their gifts made a difference.

STEWARDSHIP
Show what
happened

Re-think annual
report

Recognize &
thank

SOCIAL MEDIA &
FUNDRAISING
How will you use
social media for
your fundraising?

What questions
do you have?

STAY IN TOUCH
Zan McColloch-Lussier
DJ & Idea Generator
Mixtape Communications

zan@mixtapecommunications.com
@zanarama on Twitter

Today’s slides at
Slideshare.net/MixtapeCo

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Better Fundraising with Social Media

1. SOCIAL MEDIA & FUNDRAISING NDOA SPRING CONFERENCE

2. BEFORE WE START… Social media = broad set of tools & tech that allow us to share content

3. BEFORE WE START… Most effective when part of a strong communications eco-system

4. AWARENESS Social media excels at helping you find people who care about your cause and making it easier for them to find you. Flickr:designsbykari

5. AWARENESS: YOU FIND THEM

6. AWARENESS: YOU FIND THEM

7. AWARENESS: YOU FIND THEM

8. AWARENESS: YOU FIND THEM

9. AWARENESS: THEY FIND YOU

10. AWARENESS: THEY FIND YOU

11. AWARENESS: THEY FIND YOU

12. AWARENESS: THEY FIND YOU

13. AWARENESS: THEY FIND YOU

14. AWARENESS You find supporters - search They find you – content & SEO

15. CULTIVATION Once you’ve introduced people to your organization use social media to get to know you and your impact better and to find ways to get involved. Flickr:Anolobb

16. CULTIVATION: GETTING TO KNOW YOU

17. CULTIVATION: GETTING TO KNOW YOU

18. CULTIVATION: GETTING TO KNOW YOU

19. CULTIVATION: EASY ACTIONS

20. CULTIVATION: EASY ACTIONS

21. CULTIVATION: EASY ACTIONS

22. CULTIVATION: EASY ACTIONS

23. CULTIVATION: EASY ACTIONS

24. CULTIVATION: EASY ACTION

25. CULTIVATION Storytelling - your work & personality Easy actions that bring people closer

26. SOLICITING Social media isn’t a cash register… yet. Image:Flickr:garryknight

27. SOLICIT: ONLINE GIVING

28. SOLICITATION: TOOLS

29. SOLICITATION: TOOLS

30. SOLICIT: BUILD IT BEFORE YOU NEED IT

31. SOLICIT: ASK

32. SOLICIT: ASK

33. SOLICIT: ASK

34. SOLICIT: ASK

35. SOLICIT: PEER-TO-PEER FUNDRAISING

36. SOLICIT: GIVING ECOSYSTEM

37. SOLICIT Tie to offline solicitations Urgency & Immediate Peer to peer fundraising

38. STEWARDSHIP From quick photos to detailed annual reports, social media shows your donors how their gifts made a difference.

39. STEWARDSHIP: SHOW WHAT HAPPENED

40. STEWARDSHIP: SHOW WHAT HAPPENED

41. STEWARDSHIP: SHOW WHAT HAPPENED

42. STEWARDSHIP: ANNUAL REPORTS

43. STEWARDSHIP: RECOGNIZE

44. STEWARDSHIP: RECOGNIZE

45. STEWARDSHIP: THANKING

46. STEWARDSHIP: THANKING

47. STEWARDSHIP: THANKING

48. STEWARDSHIP Show what happened Re-think annual report Recognize & thank

49. SOCIAL MEDIA & FUNDRAISING How will you use social media for your fundraising? What questions do you have?

50. STAY IN TOUCH Zan McColloch-Lussier DJ & Idea Generator Mixtape Communications zan@mixtapecommunications.com @zanarama on Twitter Today’s slides at Slideshare.net/MixtapeCo

Better Fundraising with Social Media

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