2. About
• Wife and Mom
• Blogger www.mitzieaker.com
• Creator www.kids4AL.com
• Ministry Consultant and Team Leader of the
Children’s Resource Team at WMU
• Author of Missions Moments
• Kid Minister
10. What drives a blogging strategy?
1. Mission
What is your organizational mission?
11. What drives a blogging strategy?
1. Mission
What is your organizational mission?
2. Goals
What are your organizational goals?
12. What drives a blogging strategy?
1. Mission
What is your organizational mission?
2. Goals
What are your organizational goals?
3. Achievement
What are the top 3 things you hope to achieve
through social media?
13. What drives a blogging strategy?
1. Mission
What is your organizational mission?
2. Goals
What are your organizational goals?
3. Achievement
What are the top 3 things you hope to achieve through social media?
4. Audience
Who are you trying to reach? Ex. Demographics
5. Engagement
What are your top three priorities on engagement? Ex. Market research, creating a
community of support, creating a platform for our organization (Michael Hyatt)
14. What drives a blogging strategy?
1. Mission
What is your organizational mission?
2. Goals
What are your organizational goals?
3. Achievement
What are the top 3 things you hope to achieve through social media?
4. Audience
Who are you trying to reach? Ex. Demographics
5. Engagement
What are your top three priorities of engagement? Ex. Market research, creating a community of
support, creating a platform for our organization (Michael Hyatt)
6. Message
What do you hope to communicate?