Tips for designing your own ads and collateral.

1. Design
Page Layout & Design
Presented by
Amy Monahan

2. Design
keep all content
inside the live
area — 1/2” away
from the edge

3. Design
add 1/8”
for bleed

4. Design
Logos
• Having a high-resolution logo available creates a
better impression and preserves branding.
• Vector files can be resized without losing quality.
pixel based: filename.jpg
vector based: filename.eps

5. Design
Logos
• It’s a good idea to have a design for dark
backgrounds and in black and white as well.

6. Design
Photography
Your photos should be:
300 dpi (dots-per-inch) for printing
CMYK mode for print, RGB for screen
Stock Photos:
high res photos available for $10-$15 at:
• www.istockphoto.com
• www.shutterstock.com

7. Design
The grid
The grid is the underlying structure of your page —
your margins, columns, and horizontal lines. Using a
grid helps keep your page organized.

8. Design
2 3
M
A
N
U
F
A
C
T
U
R
I
N
G
“Missouri is proud of its advanced manufacturing sector.
Industry leaders like Emerson, Solutia and Sigma-Aldrich
call the Show-Me State home. Missouri has the sixth
best transportation network in the nation, excellent
location within 600 miles of 52.1 percent of all U.S.
manufacturing businesses, and the fifth lowest corporate
income tax rate in the U.S. Those advantages, combined
with my administration’s pro-growth, job-creation
policies make Missouri the perfect location for advanced
manufacturing innovation and prosperity.“
— Governor Jeremiah W. (Jay) Nixon
ABOUT MISSOURI
Kansas City
Jefferson City
St. Louis
Hannibal
Columbia
Rockport
St. Joseph
Springfield
Branson
Rolla
Cape
Girardeau
Neosho
Joplin
Sedalia
Kirksville
Moberly
Poplar Bluff
Population 5,900,000
Area 68,886 square miles
(178,414 square kilometers)
Cost of Business
4th
lowest business costs
8th
lowest industrial energy costs
6th
lowest business energy costs
Taxes
5th
lowest corporate income tax rate
7th
lowest unemployment insurance rate
5th
lowest cost of living
Manufacturing in Missouri
• Manufacturing contributed over $32 billion toward
Missouri’s gross state product in 2008.
• Missouri’s manufacturing exports to the world exceed-
ed $9.5 billion in 2009. The top manufacturing export
products were transportation equipment, chemicals,
machinery, food products, and electrical equipment.
• Thirteen Missouri manufacturers were included in the
Fortune 1000 in 2009: Emerson Electric, Monsanto,
Smurfit-Stone Container Corp., Leggett & Platt,
Energizer Holdings, Solutia, Ralcorp Holdings, DST
Systems, Sigma Aldrich, Belden, MEMC Electronic
Materials, Olin, and Furniture Brands International.
Tax Abatements/Exemptions
Manufacturers locating in Missouri enjoy numerous
tax advantages, including:
• Sales/use tax exemption on machinery and equipment
used to establish a new or expand an existing facility
• Property tax exemption for inventories
• State sales tax & local use tax exemption on
energy purchases
MISSOURI’S TOP ADvANCED MANUFACTURING COMPANIES
Source: Bureau of Labor Statistics, Quarterly Census of
Employment and Wages
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!( Navigational, measuring, control instrument mfg
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Kansas City
Kansas City
St. Louis
 Aerospace mfg (27.1% increase from
2004 to 2009)
 Electrical equip mfg (8.9%)
 Pharmaceutical Mfg (8.8%)
 General machinery mfg (8.7%)
 Semiconductor mfg (5.9%)
St. Louis
 Navigational, measuring, control
instrument mfg (18.3% increase from
2004 to 2009)
 Pesticide, fertilizer mfg (8.0%)
 Commercial machinery mfg (7.9%)
 Mfg and reproducing media (6.9%)
 Basic chemical mfg (6.4%)
MISSOURI’S FASTEST GROwING ADvANCED
MANUFACTURING COMPANIES

9. Design
2 3
M
A
N
U
F
A
C
T
U
R
I
N
G
“Missouri is proud of its advanced manufacturing sector.
Industry leaders like Emerson, Solutia and Sigma-Aldrich
call the Show-Me State home. Missouri has the sixth
best transportation network in the nation, excellent
location within 600 miles of 52.1 percent of all U.S.
manufacturing businesses, and the fifth lowest corporate
income tax rate in the U.S. Those advantages, combined
with my administration’s pro-growth, job-creation
policies make Missouri the perfect location for advanced
manufacturing innovation and prosperity.“
— Governor Jeremiah W. (Jay) Nixon
ABOUT MISSOURI
Kansas City
Jefferson City
St. Louis
Hannibal
Columbia
Rockport
St. Joseph
Springfield
Branson
Rolla
Cape
Girardeau
Neosho
Joplin
Sedalia
Kirksville
Moberly
Poplar Bluff
Population 5,900,000
Area 68,886 square miles
(178,414 square kilometers)
Cost of Business
4th
lowest business costs
8th
lowest industrial energy costs
6th
lowest business energy costs
Taxes
5th
lowest corporate income tax rate
7th
lowest unemployment insurance rate
5th
lowest cost of living
Manufacturing in Missouri
• Manufacturing contributed over $32 billion toward
Missouri’s gross state product in 2008.
• Missouri’s manufacturing exports to the world exceed-
ed $9.5 billion in 2009. The top manufacturing export
products were transportation equipment, chemicals,
machinery, food products, and electrical equipment.
• Thirteen Missouri manufacturers were included in the
Fortune 1000 in 2009: Emerson Electric, Monsanto,
Smurfit-Stone Container Corp., Leggett & Platt,
Energizer Holdings, Solutia, Ralcorp Holdings, DST
Systems, Sigma Aldrich, Belden, MEMC Electronic
Materials, Olin, and Furniture Brands International.
Tax Abatements/Exemptions
Manufacturers locating in Missouri enjoy numerous
tax advantages, including:
• Sales/use tax exemption on machinery and equipment
used to establish a new or expand an existing facility
• Property tax exemption for inventories
• State sales tax & local use tax exemption on
energy purchases
MISSOURI’S TOP ADvANCED MANUFACTURING COMPANIES
Source: Bureau of Labor Statistics, Quarterly Census of
Employment and Wages
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St. Louis Fastest Growing Advanced
Manufacturing Companies
!( Mfg and reproducing media
!( Navigational, measuring, control instrument mfg
!( Commercial machinery mfg
!( Pesticide, fertilizer mfg
!( Basic chemical mfg
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Kansas City Fastest Growing Advanced
Manufacturing Companies
!( Mfg and reproducing media
!( Navigational, measuring, control instrument mfg
!( Commercial machinery mfg
!( Pesticide, fertilizer mfg
!( Basic chemical mfg
Kansas City
Kansas City
St. Louis
 Aerospace mfg (27.1% increase from
2004 to 2009)
 Electrical equip mfg (8.9%)
 Pharmaceutical Mfg (8.8%)
 General machinery mfg (8.7%)
 Semiconductor mfg (5.9%)
St. Louis
 Navigational, measuring, control
instrument mfg (18.3% increase from
2004 to 2009)
 Pesticide, fertilizer mfg (8.0%)
 Commercial machinery mfg (7.9%)
 Mfg and reproducing media (6.9%)
 Basic chemical mfg (6.4%)
MISSOURI’S FASTEST GROwING ADvANCED
MANUFACTURING COMPANIES

10. Design
Page hierarchy
• Avoid looking cluttered. If too many elements are
competing for attention, nothing will get seen.
• Identify what should be seen first, second, and third.
What will immediately grab the viewer’s attention?

11. Design
T R U C K L O A D R A T E S
FROM KANSAS CITY TO MAJOR MARKETS
Los Angeles, CA 1,616 mi $1,858
Denver, CO 601 mi $1,262
Laredo, TX 973 mi $1,508
Dallas, TX 490 mi $735
St. Louis, MO 249 mi $353
Chicago, IL 499 mi $549
Toronto, ON 1,003 mi $1,825
Memphis, TN 526 mi $631
Atlanta, GA 790 mi $987
Newark, NJ 1,189 mi $2,176
Estimates based on 8/3/09 line haul with no FSC
Source: Transportation Logistics Systems
Inbound Logistics Ad.indd 2 8/28/09 3:11:36 PM
1
2
3
ad from SmartPort in
Inbound Logistics
Page heirarchy
moves your eye
easily through the
entire ad.

12. DesignWe work everywhere the wind blows
but we call Missouri home.
ProEnergy helps customers
generate sustainable power
throughout the Midwest and
the world. From our Central
Missouri headquarters,
ProEnergy’s experienced
renewable energy professionals
mobilize to develop alternative
energy projects and deliver
turn-key EPC services,
staffing and operations
and maintenance.
We live in Missouri for its high
quality of life, low taxes and
central location, but we work
everywhere the wind blows.
For more information about the benefits of relocating
your business to Sedalia, Missouri, contact Linda Christle
at 660-827-0884, or visit www.sedaliamoed.com.
660.829.5100
www.proenergyservices.com/renewable
MISSOURI • TEXAS • OKLAHOMA • ARGENTINA
MEXICO • VENEZUELA • PAKISTAN • PANAMA • GHANA
NACE Missouri Supplement.indd 13 3/4/10 11:41 AM
ProEnergy’s ad from
North American
Wind Energy

13. DesignWe work everywhere the wind blows
but we call Missouri home.
ProEnergy helps customers
generate sustainable power
throughout the Midwest and
the world. From our Central
Missouri headquarters,
ProEnergy’s experienced
renewable energy professionals
mobilize to develop alternative
energy projects and deliver
turn-key EPC services,
staffing and operations
and maintenance.
We live in Missouri for its high
quality of life, low taxes and
central location, but we work
everywhere the wind blows.
For more information about the benefits of relocating
your business to Sedalia, Missouri, contact Linda Christle
at 660-827-0884, or visit www.sedaliamoed.com.
660.829.5100
www.proenergyservices.com/renewable
MISSOURI • TEXAS • OKLAHOMA • ARGENTINA
MEXICO • VENEZUELA • PAKISTAN • PANAMA • GHANA
NACE Missouri Supplement.indd 13 3/4/10 11:41 AM
The rule
of thirds

14. DesignWe work everywhere the wind blows
but we call Missouri home.
ProEnergy helps customers
generate sustainable power
throughout the Midwest and
the world. From our Central
Missouri headquarters,
ProEnergy’s experienced
renewable energy professionals
mobilize to develop alternative
energy projects and deliver
turn-key EPC services,
staffing and operations
and maintenance.
We live in Missouri for its high
quality of life, low taxes and
central location, but we work
everywhere the wind blows.
For more information about the benefits of relocating
your business to Sedalia, Missouri, contact Linda Christle
at 660-827-0884, or visit www.sedaliamoed.com.
660.829.5100
www.proenergyservices.com/renewable
MISSOURI • TEXAS • OKLAHOMA • ARGENTINA
MEXICO • VENEZUELA • PAKISTAN • PANAMA • GHANA
NACE Missouri Supplement.indd 13 3/4/10 11:41 AM
visual balance

15. DesignWe work everywhere the wind blows
but we call Missouri home.
ProEnergy helps customers
generate sustainable power
throughout the Midwest and
the world. From our Central
Missouri headquarters,
ProEnergy’s experienced
renewable energy professionals
mobilize to develop alternative
energy projects and deliver
turn-key EPC services,
staffing and operations
and maintenance.
We live in Missouri for its high
quality of life, low taxes and
central location, but we work
everywhere the wind blows.
For more information about the benefits of relocating
your business to Sedalia, Missouri, contact Linda Christle
at 660-827-0884, or visit www.sedaliamoed.com.
660.829.5100
www.proenergyservices.com/renewable
MISSOURI • TEXAS • OKLAHOMA • ARGENTINA
MEXICO • VENEZUELA • PAKISTAN • PANAMA • GHANA
NACE Missouri Supplement.indd 13 3/4/10 11:41 AM
avoiding a
static layout