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Facebook
Terms of Service &
Privacy Policy Primer

Image: iStock photo 20387597
Presented by Elizabeth Barrett
October 2013

Net 303 - Internet Politics & Power, Curtin University of Technology

Image: iStock photo 20387597
Did you know…

Image: iStock photo 19537364
That with 1.15 billion* monthly
users
and

Over 1 million* active
advertisers…..
* Facebook Shareholders Report, June 2013

Image: iStock photo 24490629
acebook

is by far the most popular online
social media network today…
Image: iStock photo 23758818
“…its mission is
to give people
the power to
share and
make the
world more
open and
connected..”
* Facebook Shareholders Report, June 2013

Image: iStock photo 7421023
“…with friends
and family, to
discover what’s
going on in the
world, and to
share and
express what
matters to
them”
* Facebook Shareholders Report, June 2013

Image: iStock photo 25450435
But that’s just the warm and
fuzzy side of things….
Image: iStock photo 17164399
So you signed up to Facebook?

Data Use Policy
https://www.facebook.com/about/privacy

https://www.facebook.com/

Terms
https://www.facebook.com/legal/terms
But did you read the fine print?
Image: iStock photo 12332311

Image: iStock photo 7421023
Like most busy people,
chances are you didn’t

Image: iStock photo 6261739
Don’t fancy
reading
through the
“14,000 word
Terms of
Service and
Data Usage
Policy?”

Image: iStock photo 17636775

Smith (2013)
…then here are a
few things to
consider…

Image: iStock photo 105627

Image: iStock photo 9076516
By using or accessing Facebook
you have already agreed to all
their policies and terms of use...
…and for those
about to sign up
you should be
aware that….
Image: iStock photo 20275613
“you consent
to having
your personal
data
transferred to
and
processed in
the USA”
Image: iStock photo 25450435

*Facebook Statement of Rights and Responsibilities
...and that all the content you create as
well as photos and video clips you load
are essentially considered as
yours...BUT by registering with
Facebook…
Image: iStock photo 20100966
Image: iStock photo 22050762

*Facebook Statement of Rights and Responsibilities
…you automatically grant them a
“non-exclusive, transferable, sublicensable, royalty-free, world-wide
license to use any IP content that you
post”*
Image: iStock photo 20100966

*Facebook Statement of Rights and Responsibilities
and your intellectual property may live
on for a very long time if your friends
have stored your images and clips onto
their own devices.
Image: iStock photo 20100966
Facebook does
give you options
on controlling
who you share
information with
through its
privacy and
application
settings,
Image: iStock photo 13418690
Image: iStock photo 25154172

However, if you
chose your account
to be publically
viewed by the world
at large, then your
intellectual property
will almost never die
as people you don’t
know can
manipulate and use
your images.
You must also be
over the age of
13 to open a
Facebook
account…
Image: iStock photo 2403281
and “you will not
bully, intimidate…

or harass any
user”
*Facebook Statement of Rights and Responsibilities
Image: iStock photo 4503138

Image: iStock photo 20262072
Facebook will not tolerate online
violation of other people’s rights
and have the right to remove any
content that infringes on someone
else’s copyright…
Image: iStock photo 15508725

*Facebook Statement of Rights and Responsibilities
… and if you are a repeat offender,
they can and will disable your
account.

Image: iStock photo 15508725

*Facebook Statement of Rights and Responsibilities
When you accept Facebook’s terms,
in essence, you start working for
them…
Image: iStock photo 24700390
…as your content and information =
$1.8 billion in advertising revenue
(Q2 2013)
Image: iStock photo 24700390

*http://www.engadget.com/2013/07/24/facebook-q2-2013-earings/
you also grant Facebook the right to
receive and use your viewing data…
View a friend’s timeline or
send a message? They’ve got
it!
Search for a friend or use
their mobile app?
They’ve got it!

Image: iStock photo 22179357

They’ve also got the
date, time and location of
any photos or videos you
And if that is not enough…
They can use your GPS to
let you know if friends
are in the area.
Oh, and they also use
information about your
friends for profiling.

Image: iStock photo 22179357
Facebook also gathers your information
as well as your entire ‘friends’ list when
you connect to a game using your
Facebook account.

Image: iStock photo 16645763

*Data Use Policy
This profiling
(creating of digital
dossiers) can be
“analysed and
combined with
information from
offline sources to
create even more
detailed profiles”.
Privacy Rights Clearinghouse, 2008.
Image: iStock photo 19765925

Goettke, 2007.
Image: iStock photo 2077265

Image: iStock photo 7438483

It is similar to the social classification
that we willingly and unwillingly
participate in each time we use our
credit cards, loyalty cards and driver’s
license.
Lyon, D. (2002)
If you don’t like their Terms of Use and
Privacy Policy, you can at any time delete
your account…..and it will be
permanently deleted (you lose
everything).

Image: iStock photo 16997857
Facebook will keep your information in
their servers for up to 90 days after you,
or they (in the event you have violated
your agreement), terminate your
account.

Image: iStock photo 16997857
Any images or content you have shared
with friends (or the public) will remain on
their active Facebook accounts until such
time as they themselves delete their own
accounts.

Image: iStock photo 16997857
Unfortunately….
the fine print is
there to protect
Facebook –
not you…
Image: iStock photo 17338879
So here’s a tip for busy
people...if you don’t have
time to read the fine
print…

Image: iStock photo 7314122

…try searching for
keywords like “waiver”,
“grant”, “license”,
“content” “advertising”,
“terminate” and
“privacy”
It’s now up to you…but remember
“sign in haste – repent at leisure”
Image: iStock photo 9076516
Data Use Policy. (2012). Retrieved from https://www.facebook.com/about/privacy
Facebook Reports Second Quarter 2013 Results. (2013). Retrieved from
http://files.shareholder.com/downloads/AMDANJ5DZ/2737607602x0x679164/ea3035be-c597-490b-9d2769811a9f723b/FB_News_2013_7_24_Financial_Releases.pdf
Goettke, R., & Christiana, J. (2007). Privacy and Online Social Networking Websites.
Computer Science 199r: Special Topics in Computer Science Computation and Society:
Privacy and Technology. Retreived from
http://www.eecs.harvard.edu/cs199r/fp/RichJoe.pdf
iStock_000000105627 [image]. (2007). Retrieved from http://www.istockphoto.com
iStock_000002403281 [image]. (2011). Retrieved from http://www.istockphoto.com
iStock_000004503138 [image]. (2010). Retrieved from http://www.istockphoto.com
iStock_000006261739 [image]. (2008). Retrieved from http://www.istockphoto.com
iStock_000006828874 [image]. (2008). Retrieved from http://www.istockphoto.com
iStock_000007421023 [image]. (2008). Retrieved from http://www.istockphoto.com
iStock_000009076516 [image]. (2009). Retrieved from http://www.istockphoto.com
iStock_000012332311 [image]. (2010). Retrieved from http://www.istockphoto.com
iStock_000013418690 [image]. (2010). Retrieved from http://www.istockphoto.com
iStock_000016645763 [image]. (2011). Retrieved from http://www.istockphoto.com
iStock_000016997857 [image]. (2011). Retrieved from http://www.istockphoto.com
iStock_000017164399 [image]. (2011). Retrieved from http://www.istockphoto.com
iStock_000017636775 [image]. (2011). Retrieved from http://www.istockphoto.com
iStock_000019537364 [image]. (2012). Retrieved from http://www.istockphoto.com
iStock_000019765925 [image]. (2012). Retrieved from http://www.istockphoto.com
iStock_000020100966 [image]. (2012). Retrieved from http://www.istockphoto.com
iStock_000020262072 [image]. (2012). Retrieved from http://www.istockphoto.com
iStock_000020275613 [image]. (2012). Retrieved from http://www.istockphoto.com
iStock_000020332995 [image]. (2012). Retrieved from http://www.istockphoto.com
iStock_000020387597 [image]. (2012). Retrieved from http://www.istockphoto.com
iStock_000022050762 [image]. (2012). Retrieved from http://www.istockphoto.com
iStock_000022179357 [image]. (2012). Retrieved from http://www.istockphoto.com
iStock_000023758818 [image]. (2013). Retrieved from http://www.istockphoto.com
iStock_000024490629 [image]. (2013). Retrieved from http://www.istockphoto.com
iStock_000024700390 [image]. (2013). Retrieved from http://www.istockphoto.com
iStock_000025154172 [image]. (2013). Retrieved from http://www.istockphoto.com
iStock_000025450435 [image]. (2013). Retrieved from http://www.istockphoto.com
iStock_00002077265 [image]. (2006). Retrieved from http://www.istockphoto.com
iStock_00007438483 [image]. (2008). Retrieved from http://www.istockphoto.com
iStock_000015508725 [image]. (2011). Retrieved from http://www.istockphoto.com
iStock_000007314122 [image]. (2008). Retrieved from http://www.istockphoto.com
iStock_000017338879 [image]. (2011). Retrieved from http://www.istockphoto.com
Lyon, D. (2002) Everyday Surveillance: Personal Data and Social
Classification, Information, Communication, and Society, 5(1).

Melanson, D. (2013). Facebook reports $1.81 billion in revenue for Q2 2013, 1.15
billion monthly active users. Retrieved from
http://www.engadget.com/2013/07/24/facebook-q2-2013-earnings/
Privacy Rights Clearinghouse (2008). Privacy and the Internet: Travelling in
Cyberspace Safely. Retrieved from http://www.privacyrights.org/fs/fs18-cyb.htm
Statement of Rights and Responsibilities. (2012). Retrieved from
https://www.facebook.com/legal/terms

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Policy Primer on Facebook - Net303 Internet Politics and Power

  • 1. Facebook Terms of Service & Privacy Policy Primer Image: iStock photo 20387597
  • 2. Presented by Elizabeth Barrett October 2013 Net 303 - Internet Politics & Power, Curtin University of Technology Image: iStock photo 20387597
  • 3. Did you know… Image: iStock photo 19537364
  • 4. That with 1.15 billion* monthly users and Over 1 million* active advertisers….. * Facebook Shareholders Report, June 2013 Image: iStock photo 24490629
  • 5. acebook is by far the most popular online social media network today… Image: iStock photo 23758818
  • 6. “…its mission is to give people the power to share and make the world more open and connected..” * Facebook Shareholders Report, June 2013 Image: iStock photo 7421023
  • 7. “…with friends and family, to discover what’s going on in the world, and to share and express what matters to them” * Facebook Shareholders Report, June 2013 Image: iStock photo 25450435
  • 8. But that’s just the warm and fuzzy side of things…. Image: iStock photo 17164399
  • 9. So you signed up to Facebook? Data Use Policy https://www.facebook.com/about/privacy https://www.facebook.com/ Terms https://www.facebook.com/legal/terms
  • 10. But did you read the fine print? Image: iStock photo 12332311 Image: iStock photo 7421023
  • 11. Like most busy people, chances are you didn’t Image: iStock photo 6261739
  • 12. Don’t fancy reading through the “14,000 word Terms of Service and Data Usage Policy?” Image: iStock photo 17636775 Smith (2013)
  • 13. …then here are a few things to consider… Image: iStock photo 105627 Image: iStock photo 9076516
  • 14. By using or accessing Facebook you have already agreed to all their policies and terms of use... …and for those about to sign up you should be aware that…. Image: iStock photo 20275613
  • 15. “you consent to having your personal data transferred to and processed in the USA” Image: iStock photo 25450435 *Facebook Statement of Rights and Responsibilities
  • 16. ...and that all the content you create as well as photos and video clips you load are essentially considered as yours...BUT by registering with Facebook… Image: iStock photo 20100966 Image: iStock photo 22050762 *Facebook Statement of Rights and Responsibilities
  • 17. …you automatically grant them a “non-exclusive, transferable, sublicensable, royalty-free, world-wide license to use any IP content that you post”* Image: iStock photo 20100966 *Facebook Statement of Rights and Responsibilities
  • 18. and your intellectual property may live on for a very long time if your friends have stored your images and clips onto their own devices. Image: iStock photo 20100966
  • 19. Facebook does give you options on controlling who you share information with through its privacy and application settings, Image: iStock photo 13418690
  • 20. Image: iStock photo 25154172 However, if you chose your account to be publically viewed by the world at large, then your intellectual property will almost never die as people you don’t know can manipulate and use your images.
  • 21. You must also be over the age of 13 to open a Facebook account… Image: iStock photo 2403281
  • 22. and “you will not bully, intimidate… or harass any user” *Facebook Statement of Rights and Responsibilities Image: iStock photo 4503138 Image: iStock photo 20262072
  • 23. Facebook will not tolerate online violation of other people’s rights and have the right to remove any content that infringes on someone else’s copyright… Image: iStock photo 15508725 *Facebook Statement of Rights and Responsibilities
  • 24. … and if you are a repeat offender, they can and will disable your account. Image: iStock photo 15508725 *Facebook Statement of Rights and Responsibilities
  • 25. When you accept Facebook’s terms, in essence, you start working for them… Image: iStock photo 24700390
  • 26. …as your content and information = $1.8 billion in advertising revenue (Q2 2013) Image: iStock photo 24700390 *http://www.engadget.com/2013/07/24/facebook-q2-2013-earings/
  • 27. you also grant Facebook the right to receive and use your viewing data… View a friend’s timeline or send a message? They’ve got it! Search for a friend or use their mobile app? They’ve got it! Image: iStock photo 22179357 They’ve also got the date, time and location of any photos or videos you
  • 28. And if that is not enough… They can use your GPS to let you know if friends are in the area. Oh, and they also use information about your friends for profiling. Image: iStock photo 22179357
  • 29. Facebook also gathers your information as well as your entire ‘friends’ list when you connect to a game using your Facebook account. Image: iStock photo 16645763 *Data Use Policy
  • 30. This profiling (creating of digital dossiers) can be “analysed and combined with information from offline sources to create even more detailed profiles”. Privacy Rights Clearinghouse, 2008. Image: iStock photo 19765925 Goettke, 2007.
  • 31. Image: iStock photo 2077265 Image: iStock photo 7438483 It is similar to the social classification that we willingly and unwillingly participate in each time we use our credit cards, loyalty cards and driver’s license. Lyon, D. (2002)
  • 32. If you don’t like their Terms of Use and Privacy Policy, you can at any time delete your account…..and it will be permanently deleted (you lose everything). Image: iStock photo 16997857
  • 33. Facebook will keep your information in their servers for up to 90 days after you, or they (in the event you have violated your agreement), terminate your account. Image: iStock photo 16997857
  • 34. Any images or content you have shared with friends (or the public) will remain on their active Facebook accounts until such time as they themselves delete their own accounts. Image: iStock photo 16997857
  • 35. Unfortunately…. the fine print is there to protect Facebook – not you… Image: iStock photo 17338879
  • 36. So here’s a tip for busy people...if you don’t have time to read the fine print… Image: iStock photo 7314122 …try searching for keywords like “waiver”, “grant”, “license”, “content” “advertising”, “terminate” and “privacy”
  • 37. It’s now up to you…but remember “sign in haste – repent at leisure” Image: iStock photo 9076516
  • 38. Data Use Policy. (2012). Retrieved from https://www.facebook.com/about/privacy Facebook Reports Second Quarter 2013 Results. (2013). Retrieved from http://files.shareholder.com/downloads/AMDANJ5DZ/2737607602x0x679164/ea3035be-c597-490b-9d2769811a9f723b/FB_News_2013_7_24_Financial_Releases.pdf Goettke, R., & Christiana, J. (2007). Privacy and Online Social Networking Websites. Computer Science 199r: Special Topics in Computer Science Computation and Society: Privacy and Technology. Retreived from http://www.eecs.harvard.edu/cs199r/fp/RichJoe.pdf iStock_000000105627 [image]. (2007). Retrieved from http://www.istockphoto.com iStock_000002403281 [image]. (2011). Retrieved from http://www.istockphoto.com iStock_000004503138 [image]. (2010). Retrieved from http://www.istockphoto.com iStock_000006261739 [image]. (2008). Retrieved from http://www.istockphoto.com iStock_000006828874 [image]. (2008). Retrieved from http://www.istockphoto.com iStock_000007421023 [image]. (2008). Retrieved from http://www.istockphoto.com iStock_000009076516 [image]. (2009). Retrieved from http://www.istockphoto.com iStock_000012332311 [image]. (2010). Retrieved from http://www.istockphoto.com iStock_000013418690 [image]. (2010). Retrieved from http://www.istockphoto.com
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