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Using social media data for fundraising success
- 1. 2012 Nonprofit Social Networking Benchmark Report (4th Edition) USING SOCIAL MEDIA (DATA) FOR FUNDRAISING SUCCESS 1/16/2014 http://bit.ly/npsocial | #bbsocial 1
- 2. Frank Barry Danielle Brigida Dir. Digital Marketing Blackbaud Social Media Manager Nat’l Wildlife Federation @franswaa netwitsthinktank.com 1/16/2014 http://bit.ly/npsocial | #bbsocial @starfocus www.nwf.org 2
- 3. DOWNLOAD THE REPORT TODAY www.NonprofitSocialNetworkSurvey.com Get the INFOGRAPHIC also … http://bit.ly/npsocial 1/16/2014 http://bit.ly/npsocial | #bbsocial 3
- 4. What’s going on out there? THE SOCIAL MEDIA LANDSCAPE 1/16/2014 http://bit.ly/npsocial | #bbsocial 4
- 5. 1/16/2014 http://bit.ly/npsocial | #bbsocial (Source: Buddy Media) 5
- 6. Social Media IT MAKES US ALL CRAZY 1/16/2014 http://bit.ly/npsocial | #bbsocial 6 http://www.flickr.com/photos/jannemei/1023015396/sizes/l/in/photostream/
- 7. Why you should care? WHY SOCIAL IS IMPORTANT? 1/16/2014 http://bit.ly/npsocial | #bbsocial 7
- 10. MULTICHANNEL CONSUMERS 1/16/2014 http://bit.ly/npoSocialArchetype http://bit.ly/npsocial | #bbsocial 10
- 11. STANDARD CONSUMERS 1/16/2014 http://bit.ly/npoSocialArchetype http://bit.ly/npsocial | #bbsocial 11
- 12. 2012 SOCIAL MEDIA FOR NONPROFITS 1/16/2014 http://bit.ly/npsocial | #bbsocial 12
- 13. FACEBOOK UP 30% www.NonprofitSocialNetworkSurvey.com TWITTER UP 81% DOWNLOAD THE REPORT TODAY 9 OUT OF 10 NONPROFITS ARE ON FACEBOOK http://bit.ly/npSocial Get the INFOGRAPHIC also … http://bit.ly/npsocial 1/16/2014 http://bit.ly/npsocial | #bbsocial 13
- 14. STAFFING? STAFFING ON THE RISE 75% of nonprofit organizations have ¼ or less of an FTE. 75% OF NONPROFITS ALLOCATE ½ FTE 1/16/2014 http://bit.ly/npsocial | #bbsocial 14 http://bit.ly/npSocial
- 15. FUNDING GROWS BUT 43% OF NONPROFITS ALLOCATE $0 TO SOCIAL 1/16/2014 http://bit.ly/npsocial | #bbsocial 15 http://bit.ly/npSocial
- 16. FUNDRAISING STILL LACKING NOT MANY HAVE RAISED OVER $10K THROUGH SOCIAL 1/16/2014 http://bit.ly/npsocial | #bbsocial 16 http://bit.ly/npSocial
- 17. TOP 3 FACTORS FOR SUCCESS Strategy. Priority. Staffing. Strategy 1/16/2014 http://bit.ly/npsocial | #bbsocial Prioritization 17 Staffing
- 18. Where we’re headed … SOCIAL CRM June 2008 1/16/2014 http://bit.ly/npsocial | #bbsocial 18 18
- 19. SOCIAL CRM 1/16/2014 http://bit.ly/npsocial | #bbsocial 19
- 20. Going Social NWF AND CONSTITUENT DATA 1/16/2014 http://bit.ly/npsocial | #bbsocial 20
- 21. NWF’S CONSTITUENT DATA • Attributes (age, interests) • Affiliations (schools, state affiliates, partner organizations) • Interactions (mail/email, phone calls, in-person meetings) • What they’ve done with us (donated, taken action, volunteered, subscri bed, shopped, attended a rally) 1/16/2014 http://bit.ly/npsocial | #bbsocial 21
- 22. DOESN’T OFTEN TRANSLATE ON SOCIAL 1/16/2014 http://bit.ly/npsocial | #bbsocial 22
- 23. HOW DO YOU MAKE SENSE OF THE CROWD? 1/16/2014 http://bit.ly/npsocial | #bbsocial 23
- 24. WE WANT TO ENGAGE SMARTER 1/16/2014 http://bit.ly/npsocial | #bbsocial 24
- 25. HAVE ACCESS TO RELATIONSHIP HISTORY Seeing our internal tags on our live tweet/comment stream: 1/16/2014 http://bit.ly/npsocial | #bbsocial 25
- 26. WHAT DOES ADDING SOCIAL DATA DO? Oh wow, the person who just re-tweeted us donated $1,000 last year. Let me message them a quick “Thank you for sharing.” This volunteer has a big Klout score. Maybe when I see her this weekend I should ask her to guest blog for us. We want to reach our activists on social media. Should we invest our resources in a Facebook App or Twitter campaign? 1/16/2014 http://bit.ly/npsocial | #bbsocial 26
- 27. ADD “CONTACTS” 1/16/2014 http://bit.ly/npsocial | #bbsocial 27
- 28. LEARNING MORE ABOUT OUR CONSTITUENTS 1/16/2014 http://bit.ly/npsocial | #bbsocial 28
- 29. UNDERSTAND THEIR AFFINITY 1/16/2014 http://bit.ly/npsocial | #bbsocial 29
- 30. WE WANT TO GET TO KNOW OUR SUPPORTERS 1/16/2014 http://bit.ly/npsocial | #bbsocial 30
- 32. FILTER BY KEYWORDS AND INFLUENCE SCORES Searching and filtering to find people via their tags and influence score 1/16/2014 http://bit.ly/npsocial | #bbsocial 32
- 33. SOCIAL SCORES HELP US TARGET 1/16/2014 http://bit.ly/npsocial | #bbsocial 33
- 34. SOCIAL DATA FOR FUNDRAISING? 1/16/2014 http://bit.ly/npsocial | #bbsocial 34
- 35. USING THE DATA TO IMPROVE FUNDRAISING • Segmentation - Know where to engage with people • Deeper relationships - Know more about people - Have that data at your fingertips • Increased engagement - Talking to people where they hang out - Knowing more about them - = An opportunity to increase the number of meaningful touches / interactions you have with them. • Results - We’ve seen results improve by up to 40% in certain types of fundraising when social media is used effectively. 1/16/2014 http://bit.ly/npsocial | #bbsocial 35