1. FUNDRAISING
TheFamily
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2. WHY?
• Fundraising is a catalyst
• It’s a consequence of having traction, not an objective
• It’s hard, very hard...
• ... EVERYWHERE! Silicon Valley is not an exception
FUNDRAISING

3. REASONS TO RAISE FUNDS
THERE ARE ONLY 5
FUNDRAISING

4. TEAM exit
with at least one
FUNDRAISING

5. PRODUCT
DUDE, THIS IS AWESOME
FUNDRAISING

6. TECHNOLOGY
Google nothing less
FUNDRAISING

7. SOCIAL PROOF
Do you know Justin?
FUNDRAISING

8. TRACTION
The king choice, Indisputable
FUNDRAISING

9. IF (TEAM) THEN
FUNDRAISE HIGH & ASAP
FUNDRAISING

10. IF (PRODUCT OR TECHNO)
THEN FUNDRAISE WHEN IT IS READY
FUNDRAISING

11. Social proof is not a strategy
it’s just an opportunity, if you get it - leverage it
FUNDRAISING

12. But be realistic
traction is still the king
EASIER TO HAVE A GOOD
TERM SHEET if you have traction
FUNDRAISING

13. Yes! valuation...
...it’s a non-problem
FUNDRAISING

14. valuation
it’s a negotiation tool
FUNDRAISING

15. the Term Sheet
a pact with the devil
(wake up! it’s technical)
FUNDRAISING

16. valuation
• Stock price x nbr of stock = valuation
• Liquidation preference
• Anti-dilution
• Vesting (bad leaver / good leaver)
• Employee Pool
FUNDRAISING

17. control
Special
Rights
Board
Drag-along / Tag-along
FUNDRAISING

18. other clauses
• Dividends
• Preconditions
• Milestones
• Information Rights (don’t be casual)
• Preferred stock
• Exclusivity
FUNDRAISING

19. Les acteurs de l’investissement
Angels
Fonds
Seed VC
VC
FUNDRAISING

20. negotiation tactics
NEGOTIATE the unimportant stuff AND CONCEDE
in order to get what’s really important
FUNDRAISING

21. if YOU’re not desirable
IT’S JUST A WASTE OF TIME!
FUNDRAISING

22. your lawyer
• ATTENTION! A bad lawyer is harmful
• You are always going to pay the investors’
lawyers so MAX CAP
• It’s like that, don’t even try to change this
practice
• What is a good lawyer?
With Serge Vatine
FUNDRAISING

23. You are Welcome to Join the Adventure
hey@thefamily.co