Working in marketing without a comprehensive marketing plan equals driving a car without a license. A detailed marketing plan is - besides a marketing strategy - the second most important guiding document for marketing and business leaders alike. In a connected world with the importance to drive engagement on multiple digital channels as well as serving local customers and clients, marketing needs a roadmap.

1. Making
Your
Marke-ng
Ma.er
Crea-ng
a
Marke-ng
Plan

2. Marketing
Plans
Matter

3. Because
Of
This

4. Creating
a
Marketing
Plan

5. Key
Elements
of
a
Marketing
Plan
• What
divisions/departments
need
marke-ng
support?
• What
ini-a-ves
are
you
running
for
each
division/
department?
• What
are
the
goals
for
each
ini-a-ve
or
campaign?
• What
elements
are
included
in
each
ini-a-ve?
• What
is
the
path?
• What
are
the
measurements?
• What
is
the
-meline?
• Who
is
in
your
team?

6. Goals

7. Path

8. Metrics

9. Important
Elements
of
your
Plan

10. An
Important
Part
of
your
Marketing
Plan:
The
Editorial
Calendar

11. Or
Your
Blogging
Calendar

12. Digital
Analytics
-­‐
Google

13. Google
Analytics
–
TrafEic
Sources

14. Social
Media
Analytics

15. Facebook
metrics

16. Best
Practices

17. Design
Matters
-­‐
Landing
Page
Design

18. Mailing
Design

19. Mailing
Design

20. Segmentation

21. Mailing
to
Entire
Database

22. Mailing
to
Segmented
Database

23. Integration

24. Marketing
Automation

25. Intelligent
System
Integration
is
the
Key
to
Success
Website
CMS
Marke-ng
Automa-on
Social
PlaAorms
CRM

26. You
made
it!
Kirsten
Furman
and
Miriam
Christof
miriam@justjumpmarke-ng.com
Twi.er:
@Mchristof
www.justjumpmarke-ng.com