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Write Once. Cloud
                                                                Anywhere.




                Demystifying Cloud Computing




© 2003-09, OrangeScape Technologies Limited. Confidential
                                                             2
Processor   Storage


   Computing?
Processor   Storage   Network



      Cloud Computing!
On demand Capacity   Auto Scaling


   Cloud Attributes
The Cloud Computing - Stack




                                                                Source




© 2003-10, OrangeScape Technologies Limited. Confidential
                                                            6            Write Once. Cloud
                                                                             Anywhere.
Grid Based   Virtualization


Cloud Attributes
Cloud Taxonomy




                                                                Source: Forrester Research




© 2003-10, OrangeScape Technologies Limited. Confidential
                                                            8            Write Once. Cloud
                                                                             Anywhere.
IaaS, PaaS & SaaS


                               $21b by 2012 @ 20%

                                                                      Cloud Apps: Application delivered to the end
                                                                      users on a pay-by-use model. e.g:
                                                                      Salesforce.com,           SuccessFactors

                              $9b by 2012 @ 160%
                                                               Cloud Middleware: Simplifies SaaS
                                                               development, accelerates time to market & ALM eg:
                                                               OrangeScape, force.com, many others
                                                               Cloud OS: Defines an auto scaling architecture over IaaS.
                                                               e.g: Google GAE, Microsoft Azure
                               $4b by 2012 @ 60%


                                                               Cloud Infra: Infrastructure on demand - makes pay-by-
                                                               use feasible. e.g: Amazon EC2, GoGrid, NetMagic


               Source: AMR, Gartner, IDC, William Blair & Co




© 2003-10, OrangeScape Technologies Limited. Confidential
                                                                9                               Write Once. Cloud
                                                                                                    Anywhere.
Platform fitment




                                                Base Image Credit: Appirio.com. Image modified for this illustration


© 2003-10, OrangeScape Technologies Limited. Confidential
                                                                               10                                      Write Once. Cloud
                                                                                                                           Anywhere.
•Applications On-Premise




                                                                                             Tools/Platforms
                      (SAP)                           Realizable                                (Microsoft)
                                                                              Productivity
                                                            Value




                                                                     Choice

                                                                                                        Ability to Customize


                                                                                                        Business Value

                                                                    OpenSource
                                                                    (LAMP/Tomcat)



© 2003-10, OrangeScape Technologies Limited. Confidential
                                                                              11                  Write Once. Cloud
                                                                                                      Anywhere.
•Applications On-Premise

                                                                      Fusion


                                                                     NetWeaver


                                                                                              Oracle
                                          SAP


              Applications                                                                     Tools/Platforms
                      (SAP)                                                                            (Microsoft)
                                                      Realizable               Productivity
                                                            Value




                                                                      Choice




                                                                    OpenSource
                                                                    (LAMP/Tomcat)

© 2003-10, OrangeScape Technologies Limited. Confidential
                                                                               12                        Write Once. Cloud
                                                                                                             Anywhere.
•Applications On-Cloud


                                        For Applications


                                                                                         PaaS

                                       SaaS                               Platform          PaaS

                                                    Applications                                   For Tools
                                                                           Tools/Platform

                                                                                 Tools




                                                              OpenSource




                                                                   IaaS

© 2003-10, OrangeScape Technologies Limited. Confidential
                                                                           13                      Write Once. Cloud
                                                                                                       Anywhere.
•Multi-Tenant Architecture




      Source: Gartner


© 2003-10, OrangeScape Technologies Limited. Confidential
                                                            14   Write Once. Cloud
                                                                     Anywhere.
Is Cloud / SaaS real?

    • About the Solution (June 09)
            –    Largest SaaS deal
            –    Performance Management Solution
            –    Part of Siemens’ 2010 Strategic Program
            –    420,000 Users
            –    80 Countries
            –    20 Languages
            –    30 Leading Vendors evaluated
    • About SuccessFactors
            –    4.7 Mil Users
            –    185 Countries
            –    61 Industries
            –    31 Languages

© 2003-10, OrangeScape Technologies Limited. Confidential
                                                            15   Write Once. Cloud
                                                                     Anywhere.
Is Cloud / SaaS real?




© 2003-10, OrangeScape Technologies Limited. Confidential
                                                            16   Write Once. Cloud
                                                                     Anywhere.
The number of ISVs would exponentially increase

      Traditional Enterprise Software Model                         Cloud/ SaaS Based Models


             Geographies                                           Geographies
                           Umbrella Solutions                                              Point Solutions




                                       Applications                                                 Applications




 Verticals                                             Verticals

                                Unique Customer Need   Solution to Address Customer Need

www.zinnov.com                                                                             chandramouli@zinnov.com   17
SMBs would drive the SaaS adoption in India…

              SMBs across various countries                                   Indian SaaS Market: Customer & User
                                                                                     Adoption Patterns, 2009
                                 Rest of the World
                                     30 Million

                                                      Germany (4 Million)
                                                      UK (4 Million)
                                 Russia (8 Million)
  Number of SMBs (in Millions)




                                       US
                                    26 Million

                                                        Retail – 52%
                                      India             Services – 16%
                                    35 Million          Manuf. – 15%
                                                        Prof. Services – 7%



                                      China
                                    44 Million




www.zinnov.com                                                                                      chandramouli@zinnov.com   18
Write Once. Cloud
                                                                Anywhere.




                                   About OrangeScape




© 2003-09, OrangeScape Technologies Limited. Confidential
                                                             19
Write Once. Cloud
                                                                Anywhere.




                    Write Once, Cloud Anywhere




© 2003-09, OrangeScape Technologies Limited. Confidential
                                                             20
What is OrangeScape

   Build portable business applications on the cloud - fast!
   Write Once, Cloud Anywhere.
   Portable ● Rapid ● Cost                                      Public Cloud




            Write Once. Cloud
                Anywhere.
                                                                  Private Cloud




© 2003-10, OrangeScape Technologies Limited. Confidential
                                                            21          Write Once. Cloud
                                                                            Anywhere.
Platform fitment




                                                Base Image Credit: Appirio.com. Image modified for this illustration


© 2003-10, OrangeScape Technologies Limited. Confidential
                                                                               22                                      Write Once. Cloud
                                                                                                                           Anywhere.
Industry Speaks ...




           Only Indian                                       Global Top 20      India’s Rising
        company on First                                        Cloud             Tech Stars
         report on PaaS                                       Specialists




            Largest                                         Indian Microsofts    Global Top 20
         Implementation                                       in the Making?     Coolest Cloud
             Partner                                                               Platform




© 2003-10, OrangeScape Technologies Limited. Confidential
                                                                     23            Write Once. Cloud
                                                                                       Anywhere.
Partial List of Customers




© 2003-10, OrangeScape Technologies Limited. Confidential
                                                            24   Write Once. Cloud
                                                                     Anywhere.
suresh@orangescape.com
http://www.twitter.com/sureshsambandam
http://www.orangescape.com
http://community.orangescape.com

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demystifying cloud computing

  • 1.
  • 2. Write Once. Cloud Anywhere. Demystifying Cloud Computing © 2003-09, OrangeScape Technologies Limited. Confidential 2
  • 3. Processor Storage Computing?
  • 4. Processor Storage Network Cloud Computing!
  • 5. On demand Capacity Auto Scaling Cloud Attributes
  • 6. The Cloud Computing - Stack Source © 2003-10, OrangeScape Technologies Limited. Confidential 6 Write Once. Cloud Anywhere.
  • 7. Grid Based Virtualization Cloud Attributes
  • 8. Cloud Taxonomy Source: Forrester Research © 2003-10, OrangeScape Technologies Limited. Confidential 8 Write Once. Cloud Anywhere.
  • 9. IaaS, PaaS & SaaS $21b by 2012 @ 20% Cloud Apps: Application delivered to the end users on a pay-by-use model. e.g: Salesforce.com, SuccessFactors $9b by 2012 @ 160% Cloud Middleware: Simplifies SaaS development, accelerates time to market & ALM eg: OrangeScape, force.com, many others Cloud OS: Defines an auto scaling architecture over IaaS. e.g: Google GAE, Microsoft Azure $4b by 2012 @ 60% Cloud Infra: Infrastructure on demand - makes pay-by- use feasible. e.g: Amazon EC2, GoGrid, NetMagic Source: AMR, Gartner, IDC, William Blair & Co © 2003-10, OrangeScape Technologies Limited. Confidential 9 Write Once. Cloud Anywhere.
  • 10. Platform fitment Base Image Credit: Appirio.com. Image modified for this illustration © 2003-10, OrangeScape Technologies Limited. Confidential 10 Write Once. Cloud Anywhere.
  • 11. •Applications On-Premise Tools/Platforms (SAP) Realizable (Microsoft) Productivity Value Choice Ability to Customize Business Value OpenSource (LAMP/Tomcat) © 2003-10, OrangeScape Technologies Limited. Confidential 11 Write Once. Cloud Anywhere.
  • 12. •Applications On-Premise Fusion NetWeaver Oracle SAP Applications Tools/Platforms (SAP) (Microsoft) Realizable Productivity Value Choice OpenSource (LAMP/Tomcat) © 2003-10, OrangeScape Technologies Limited. Confidential 12 Write Once. Cloud Anywhere.
  • 13. •Applications On-Cloud For Applications PaaS SaaS Platform PaaS Applications For Tools Tools/Platform Tools OpenSource IaaS © 2003-10, OrangeScape Technologies Limited. Confidential 13 Write Once. Cloud Anywhere.
  • 14. •Multi-Tenant Architecture Source: Gartner © 2003-10, OrangeScape Technologies Limited. Confidential 14 Write Once. Cloud Anywhere.
  • 15. Is Cloud / SaaS real? • About the Solution (June 09) – Largest SaaS deal – Performance Management Solution – Part of Siemens’ 2010 Strategic Program – 420,000 Users – 80 Countries – 20 Languages – 30 Leading Vendors evaluated • About SuccessFactors – 4.7 Mil Users – 185 Countries – 61 Industries – 31 Languages © 2003-10, OrangeScape Technologies Limited. Confidential 15 Write Once. Cloud Anywhere.
  • 16. Is Cloud / SaaS real? © 2003-10, OrangeScape Technologies Limited. Confidential 16 Write Once. Cloud Anywhere.
  • 17. The number of ISVs would exponentially increase Traditional Enterprise Software Model Cloud/ SaaS Based Models Geographies Geographies Umbrella Solutions Point Solutions Applications Applications Verticals Verticals Unique Customer Need Solution to Address Customer Need www.zinnov.com chandramouli@zinnov.com 17
  • 18. SMBs would drive the SaaS adoption in India… SMBs across various countries Indian SaaS Market: Customer & User Adoption Patterns, 2009 Rest of the World 30 Million Germany (4 Million) UK (4 Million) Russia (8 Million) Number of SMBs (in Millions) US 26 Million Retail – 52% India Services – 16% 35 Million Manuf. – 15% Prof. Services – 7% China 44 Million www.zinnov.com chandramouli@zinnov.com 18
  • 19. Write Once. Cloud Anywhere. About OrangeScape © 2003-09, OrangeScape Technologies Limited. Confidential 19
  • 20. Write Once. Cloud Anywhere. Write Once, Cloud Anywhere © 2003-09, OrangeScape Technologies Limited. Confidential 20
  • 21. What is OrangeScape  Build portable business applications on the cloud - fast!  Write Once, Cloud Anywhere.  Portable ● Rapid ● Cost Public Cloud Write Once. Cloud Anywhere. Private Cloud © 2003-10, OrangeScape Technologies Limited. Confidential 21 Write Once. Cloud Anywhere.
  • 22. Platform fitment Base Image Credit: Appirio.com. Image modified for this illustration © 2003-10, OrangeScape Technologies Limited. Confidential 22 Write Once. Cloud Anywhere.
  • 23. Industry Speaks ... Only Indian Global Top 20 India’s Rising company on First Cloud Tech Stars report on PaaS Specialists Largest Indian Microsofts Global Top 20 Implementation in the Making? Coolest Cloud Partner Platform © 2003-10, OrangeScape Technologies Limited. Confidential 23 Write Once. Cloud Anywhere.
  • 24. Partial List of Customers © 2003-10, OrangeScape Technologies Limited. Confidential 24 Write Once. Cloud Anywhere.