JNLR Results, The Latest Location Marketing Data, Consumer Behaviour - the Business of Happiness, The Latest News for Luxury Retail, Top Ranking Celebrities in Irish Search Google and the Eurovision,

1. Irish Media Agency 2011
6th May 2011
This week: The blog: The Latest JNLR Results search
The latest insights and analysis of
twitter.com/MindshareIRL
blog.mindshare.ie
Googling the Eurovision
youtube.com/MindshareIRL
The Latest JNLR Results: the Facts and the
Thoughts by Conor White
Radio holds its listeners, 2FM continues to weaken, Today FM take
silver medal and Newstalk get it right in the morning!
The latest JNLR has shown some definitive shifts in the radio market
over the last few months. While Radio1 continues to hold and grow
audience throughout the week, it has seen strong decline across all
major weekend shows – which is inevitable as the survey was
conducted throughout the heat wave in April. While RTE’s Radio 1
juggernaut continues on, the same cannot be said for 2FM.
The station has been in turmoil since the death of Gerry Ryan and while RTE have said that this was the book that would give a
realistic look at the figures for their new schedule it has not been a strong showing.
Ryan Tubridy has continued to lose figures and has now lost the mantle as number
from the blog
1 mid morning show to D’Arcy. While D’Arcy lost 1,000 listeners, Tubridy’s show
is down 14,000. 2FMs drivetime show continues in freefall and is very close to
dropping under 100,000 listeners, while John McMahon (2FM head) stubbornly
continues to stick by Will Leahy. Clearly the show and presenter are not working The Serious Business of Happiness
for the station. Colm Hayes new show taking on the final hour of Gerry Ryan’s by Hilary Tracey
show has lost a further 16,000 listeners since February. Mr McMahon was Read here.
quoted in the Irish Times as saying that the station had gone through a period of
great change and some churn in its audience was inevitable. While a new line up
and schedule will take time to show some consistency, the one constant that 2FM Location Location Location:
has brought to the market is loss in figures over the last ten years. The question is by Finian Murphy
how long will RTE continue to support such a loss making station before action is
Read here.
taken?
There are some very strong and impressive figures from Newstalk with the largest
increase in the market place going to Ivan Yates breakfast show which now Luxury Brands Finally Retaliate against
reaches 99,000 listeners. George Hook also continues to steadily grow his shows Department Store Discounting
figures, which now stands at 123,000 listeners. Read the whole article here.
by Rachel Ray.
Read here.

2. The Royal Wedding Bin Laden Dead
INSIGHTS &
ANALYSIS
GOOGLE
TRENDS
Search Trends
6TH MAY 2011
What a week it’s been. There has been
three big news stories that have been met
with celebration, but also with some mixed
debate and uneasiness. The first headlines
(Google searched accordingly) was the
royal wedding on Friday.
Eurovision 2011
The topic dominated search in Ireland
last week and hasn’t quite disappeared yet.
The most important search priority for us
seems to have been not William, or Kate but
the wedding dress. Gentlemen, consider
yourselves warned. The press argued that
Rising Searches (last 7 days) Mindshare analyses the search volume
within Ireland to establish patterns and maid of honour - Pippa Middleton - stole the
trends of information people are show a little, and it certainly seems so from
the Google search results. There also seems
28th April- 5th May ’11 searching for over certain time periods.
to be a few Irish Harry hunters.
The more recent headlines have been
bin laden Breakout 4000% about the death of Osama Bin
of course
Laden. Online news, web and image
bin laden dead Breakout 4000% have continued on throughout the
searching
osama bin laden Breakout 4000% especially as Obama was already
week -
being searched for his hilarious impromptu
pippa middleton Breakout 4000% of Donald Trump post birth cert
‘roast’
dramatics. You can view it on YouTube here.
kate middleton dress 2850%
Admittedly the last one isn’t exactly
royal wedding 750% breaking news, but it looks like Jedward
have pretty good odds for the 2011
the royal wedding 700% Eurovision (see below). Like we said; mixed
prince william 700% feelings all round...
kate middleton 650% Rising searches are based on the increase in volume from a base volume
seven days ago. When ‘Breakout’ is recorded, the base figure was too low
to record them.
sky news 250%
Rising News Searches (last 30 days) Rising Image Searches (last 7 days)
6th March - 5th May 2011 28th April - 5th May 2011
bin laden bin laden dead
kate middleton
playstation
royal wedding bin laden
osama bin laden
wedding royal wedding
masters journalist pippa middleton
tom humphries prince harry
kate and william
grand national kate middleton wedding dress
grand national 2011 kate middleton dress

3. Google gives their Eurovision 2011 forecast Rising in Celebs over the
last 12 Months
Participant Score
Google have had another go at
1 Lena 1 kelly brook +500%
predicting the future and this time their eyes 123
are on two Irish brothers with (in)famously 2 Jedward 121 2 katy perry +180%
gravity defying hair.
3 A Friend In London 98 3 barbara streisand +150%
Google is attempting to forecast the
4 Getter Jaani 66
winner of Eurovision 2011 before the final 4 kylie +110%
5 Musiqq 62
with the iGoogle “Predictor” gadget. It looks
6 Loucas Yiorkas 5 kylie minogue +100%
like Jedward are doing well. 57
Based on Google search data, they know 7 Anastasiya Vinnikova 54 6 emmerdale spoilers +90%
how much a participant has been searched 8 Hotel FM 51
7 leonardo dicaprio +90%
and then calculates the scores they would get 9 Zdob și Zdub 49
if the voting took place today... well took 10 Ell/Nikki the rock +90%
45 8
place today and didn’t rely on
9 christina aguilera +50%
a panel of judges too.
The important thing is 10 eva longoria +50%
that it got us wondering; what
else will Google be able to
Celebrities in Top of Search for last 12
predict?Presidential elections?
Web Search: Image Search:
Next months movie ticket
sales? 1.kim kardashian kim kardashian
Or even 2. britney megan fox
3.megan fox emma watson
...who will win X Factor?
4.beckham jennifer aniston
Rising Entertainment
kate middleton
thor +500% last 7 days vs. previous 7 days
sky news
+90% rte live royal wedding live
+200%
+250% Breakout
bbc news
+90%
eurovision
+90%
princess diana
+200%
bbc live
+250% royal wedding
+1,300%
The Google Trends report is published weekly by Mindshare Dublin based on search volumes according
to Google Insights. The data is owned and curated by Google, but available for public access.
For more information contact Finian Murphy (finian.murphy@mindshareworld.com) or +353 1 415 0300

4. Top TV Advertisers 11th -18th April
TV News 1,062
848
Manchester United take on Chelsea in the Barclays 656
Premier League on Sunday at 7PM on Sky Sports 1 532 480 467 428 428 427 393
The millennium goals are investigated in 'What in the
World' starting this Thursday on RTE1 at 11PM
ve
r G er ne A al m od
s o d
ile P& kis fo RS re co fo nd lan
Un nc da L’O Eir t er nt e Ire
e Vo as Ni cti
c
ki tt B
c M Ele
Leinster face Glasgow in the Magners League this Re B
ES
532
Friday. It can be viewed live on RTE2 at 7PM. Top TV Brands 11th - 18th April
381 393
320 318
Anne Cassin presents a documentary about Dublin in 245 231 230 227 249
'Capital D' on RTE1 on the 5th May at 7PM.
i
fo
ne Vh lan
d
O
2 lds f as ra
s
kia va
lu
RS
A
da re na So me No r
cI cD
o s Ca pe
Vo t ri M plu A Su
lec st RS
B
E Co
ES
Top Rated Programmes
HW + CH (Multichannel TVRs) Adults 15-34 (Multichannel TVRs)
Eastenders 18.6 Desperate Housewives 11.1
Desperate Housewives 17.9 Coronation Street 9.8
Coronation Street 17.2 Eastenders 9.4
RTE 9 News 16.8 Micheale: Finding Peace 7.8
Don’t tell the Bride 15.0 RTE News 7.7
Micheala: Finding Peace 14.7 Don’t Tell the Bride 7.5
The Late Late 13.3 Fair City 7.4
Fair city 13.3 The Late Late 7.3
Roomers 13.0 The Dark Knight 7.2
Dragons' Den 12.3 Emmerdale 6.9
Sponsorship Availability
A feel-good sponsorship opportunity for any HKW brands, or The long running comedy family ‘The Simpsons’ are up for
indeed a broader adult audience has arisen on TV3 with a sponsorship on SKY One.
new programme called ‘Bring Back Bosco’ beginning in July
Don’t Tell the Bride RTE News
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data.
For more information contact Jill Robinson (jill.robinson@mindshareworld.com) or +353 1 415 0300