We celebrated the the milestone of reaching 11 Lakh Fans on the 11th November by launching an offer at 11:00 AM on Facebook and took it all over Digital to get sky rocketing Sales & very very happy customers! :)

1. Celebrating 11 Lakh Facebook Fans

2. 11 Lakh Fans on 11.11.2013

3. Objective
• To celebrate the milestone with our fans
• To ensure we reach out to the maximum audiences on
Social Media & celebrate with them
• Increase Outreach via Website Banners and Mailers to
Customers & Associated Brands and communicate the Code

4. Campaign Impact
•
•
•
•
•
•
Duration: 24 hours
Website Visits : Highest in Last 40 Days
Social Reach: 4,23,016
Interactions: 3,077
Offer Claims: 7,246 Claims
Traffic Impact :
– 12.5 % increase in Website traffic as compared to monthly average
– Trend over previous Monday (4th Nov 2013 )
 Overall visits increased by 17.41 %
 Increase in direct & referral traffic by 19.57 % and 33.7 % respectively
• Revenue Impact:
– Incremental revenue over last weeks average:
20 % increase
The ruboff traffic lead to almost 15 % inc in incremental revenue on
11th November alone over monthly average

5. We activated a Web Offer for 11.11.13
for our Fans on Facebook
CODE: HS18FANS11

6. Digital Outreach

7. Saturday
Night Teaser
on Facebook

8. 12:00 am – Banner Live on Website

9. Along with our Facebook Cover Page

10. 11:00am – 11% Offer LIVE
7246 People
Claimed Offer in
12 hours with a
3 Lakh+ Reach

11. How our Content synced in with the
celebrations…

12. & some Tweets

13. Google + Cross Promotion

14. LinkedIn Cross Promotion
Post
Impressions
655

15. Emailer via Dish TV & Internal Employees

16. Emailer/SMS to Customer Base
Lead to 20% Increment in
Revenue over last weeks average
8000+ clicks via Email
“Hi Vandana! HS18 Celebrating 11 Lac Fans on FB! Only
for today Flat 11% off on ALL Lifestyle & Home
Products on HomeShop18.com. Use code HS18FANS11.
T&C”

17. Website Visits on 11.11.2013
Visits (in Mn )
11 lakh Fans Campaign
0.60
0.53
0.52
0.50
0.47
0.50
0.46
0.40
0.51
0.49
0.51
0.49
0.50
0.49
0.43
0.50 0.49
0.45
0.47
0.46
0.44
0.41
0.39
0.50
0.53
0.49
0.52
0.51
0.49
0.54
0.43
0.35
0.30
0.20
0.10
11/11/2013
10/11/2013
09/11/2013
08/11/2013
07/11/2013
06/11/2013
05/11/2013
04/11/2013
03/11/2013
02/11/2013
01/11/2013
31/10/2013
30/10/2013
29/10/2013
28/10/2013
27/10/2013
26/10/2013
25/10/2013
24/10/2013
23/10/2013
22/10/2013
21/10/2013
20/10/2013
19/10/2013
18/10/2013
17/10/2013
16/10/2013
15/10/2013
14/10/2013
13/10/2013
12/10/2013
0.00
Visits :
 Highest visits recorded in the last 40 + days
12.5 % increase in traffic as compared to monthly average (last 30

18. Comparison to 4th Nov (last Monday)
Overall visits increased by 17.41 %
Increase in direct traffic by 19.57 %
Increase in referral traffic by 33.7 %
Facebook Reach via Posts & Interactions at 4,26,093

19. Insights
1.
Integrate your marketing channels to drive higher impact
2.
Traffic & Sales are a given with a insight-based campaign that caters to your
audiences as well as your business need
3.
Facebook Offers are a sure-shot route towards generating revenue and higher
outreach as compared to a Sponsored Story
4.
Give your campaign a Theme in order to ensure higher recall and greater connect
5.
Go beyond just a cover photo change and give back to those that have given to
you and that will ensure you’re in the game for longer #MindShift

20. Facebook
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