Creating a custom listing site is a highly effective method for connecting with the public and facilitating e-Commerce. The structure of listings venues doesn't always make things simple for companies, however. Marketers and HR professionals who rely on listings portals run into numerous problems when it comes to visibility. These issues can make it difficult to take advantage of search functionality and normal linking strategies. Here are a few straightforward solutions that might make your marketing goals easier to achieve.

1. Handling Search Problems on
Listing Sites

2. Creating a custom listing site is a highly effective
method for connecting with the public and facilitating
e-Commerce. The structure of listings venues doesn't
always make things simple for companies, however.
Marketers and HR professionals who rely on listings
portals run into numerous problems when it comes to
visibility. These issues can make it difficult to take
advantage of search functionality and normal linking
strategies. Here are a few straightforward solutions that
might make your marketing goals easier to achieve.

3. The Problems of Listing Sites
According to Dominic Woodman, an SEO analyst at
moz.com, the nuances of listing sites can make all the
difference in how things work behind the scenes. Amazon,
Craigslist, Spare-room and Monster are varied in purpose,
but they all help their owners provide consumers with
access to massive inventories and catalogs. As Woodman
notes, however, these listing databases use a number of
different methods to create their category and landing
pages, so SEO best practices must change to match.

4. Search functionality is essential to a functional listing
portal. By letting users hunt for specific items via text
searches, category classifications or predetermined
filters, companies make it easier for consumers to sort
through large inventories and find what they need. Bing
and Google, on the other hand, may not be able to sort
these kinds of listings as readily.

5. Catering to People and Search Engines
Listing search results are often complex, so they may confound
marketing efforts. For instance, search engine robots can get
lost or confused when multiple listings on the same page are
competing for the same phrases. This phenomenon, known as
keyword cannibalization, is to be avoided at all costs, meaning
that a clear keyword strategy is critical to delivering more
effective listings. Unique listing content plays a big role in
improving page rankings, and it also makes it easier for visitors
to find specific items.

6. Search engines also have a problem with faceted URLs and
landing pages. When Google crawls through your site and
identifies a custom search result page with only a few items,
like "Pink 1994 Dodge Charger", for example, it may rank the
page lower because it seems to be lacking content. Similarly,
Google's robot may decide to search for the same facet
keywords in some other order, like "Dodge Charger Pink
1994", which could make the engine assume you've provided
duplicate content. Both situations are bad news for ranking
algorithms that favor unique, organic results.
Adding basic menus can resolve many of these issues. In
addition to helping users make their way through hundreds or
thousands of items, they provide engine crawlers with
convenient links that indicate which categories are the most
relevant.

7. Sustainable Search SEO
Simple navigation tools also solve some problems associated
with listings that eventually expire. Sales and e-Commerce
pages may miss the chance to build link equity because their
content listings are so short-lived. Links that use JavaScript,
crawling restrictions, no-follow attributes and other common
search site tools generally fail to pass value to other pages, so
they're not optimal for increasing page ranking. Menus and
other elements that contain hard links are easier for search
engines to follow, and they direct traffic equally well.
In the end, the way your site builds landing pages plays a
huge role in how you create link value and practice SEO.
Learn to craft a strategy that takes the nuances of your search
processes into account, and if all else fails, test various search
methods to find a healthy balance between search engine
marketing and organic content delivery.

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