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Social Media Strategies, Presented by Chris Herbert
1.
Social Media Strategies
for Your Small Business By: Chris Herbert Date: Oct 17/12 © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 1
2.
Content License
Click to read terms © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 2
3.
Today’s Conversation • Act
One (in your shoes) – A bit about yours truly – You – Your Social Network NOT …… • Act Two – Myths and Definitions • Act Three (man in the chair) – Strategies • Act Four – You’re Not Alone! © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 3
4.
Small Business Week First
Things First © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 4
5.
Thanks
YOU! © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 5
6.
Small Business Week A
Bit About Yours Truly © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 6
7.
I’m an Entrepreneur
Click to see my LinkedIn profile online © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 7
8.
I have a
small business Mi6 creates B2B social networks & communities that build reputations, generate results and make markets. © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 8
9.
And a social
cause © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 9
10.
Blowing Our Horn
…. a bit © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 10
11.
Small Business Week You!
© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 11
12.
Realities of Small
Business “ I have limited time, funds, expertise and resources to market my business. As an owner I need to see results and value in any investment I make and no…………………...” - Small Business Owner (possibly you?) © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 12
13.
Realities of Small
Business “ Social networks and media are something my kids and grandkids “get”. I don’t see how my business can benefit from using social media. I don’t understand it, I don’t need it and if one day we do decide to use it I’ll hire an intern to do it for me” - Small Business Owner (possibly you?) © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 13
14.
And we’re not
making it any easier! © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 14
15.
Confusion aside..small biz
& social do mix Click here to see infographic and source © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 15
16.
And, some are
seeing results Click here to see infographic and source © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 16
17.
Small Business Week YOUR
Social Network NOT … © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 17
18.
It’s NOT about
them and their networks! © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 18
19.
It’s about YOU
and YOUR Network © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 19
20.
Small Business Week Myths
and Definitions © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 20
21.
Myths © Mi6 |
Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 21
22.
Strategy “ A strategy
is nothing without a goal. Once you’ve created a goal your strategy is an idea ..a conceptualization of how the goal could be achieved. A tactic is an action you take to execute the strategy” © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 22
23.
Small Business Week Social
Media Strategies (finally!) © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 23
24.
#1 Source of
Business Word of Mouth/ Mouse! © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 24
25.
Man in the
Chair Click here to watch © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 25
26.
Build Your Social
Network Learn about the “Ladder of Participation” here © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 26
27.
Build Your Social
Network Learn more about strategies here © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 27
28.
Small Business Week YOU’RE
Not Alone! © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 28
29.
People & Networks
Follow and get involved Follow AND Connect with Maria Follow AND Connect with Rob and Carol Local Grassroots Technology Community © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 29
30.
Thanks to You!
Let’s Connect! Chris Herbert, CMO of Mi6 | Cofounder Silicon Halton P: 905.582.3741 E: cherbert@Mi6agency.com T: @B2Bspecialist T: @Mi6agency W: Mi6agency.com L: www.linkedin.com/in/chrisherbert (please indicate how we met and/or know each other) © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 30 30
31.
Small Business Week Q&A
© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 31
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