Mais conteúdo relacionado Semelhante a Humour in advertising by Millward Brown (20) Mais de Kantar Millward Brown France (20) Humour in advertising by Millward Brown1. Should I use humour in advertising? Learnings Millward Brown Juillet 2010 8. Watching the ad makes me feel… POSITIVE No intended humour Funny/ Light hearted Affectionate Attracted Confident Contented Excited Inspired Proud Surprised Base: USA Online ads % 26 43 45 49 32 44 26 30 (1038) % 24 40 37 43 32 35 24 36 (885) 9. Watching the ad makes me feel… NEGATIVE No intended humour Funny/ Light hearted Disappointed Guilty Hatred Inadequate Repelled Sad Unimpressed Base: USA Online ads % 9 3 3 6 6 5 23 (1038) % 13 3 4 6 10 4 28 (885) 11. Laurent Dumouchel Directeur du Développement 01 55 56 40 16 [email_address] Guillaume Barat Directeur Adjoint du Développement 01 55 56 40 75 [email_address]