1. Digital Living ExperienceSocial Media & You mala.sarat.chandra@gmail.com @malachandra http://www/linkedin.com/in/malachandra Monday, July 05, 2010 1 mala.sarat.chandra@gmail.com

2. Monday, July 05, 2010 mala.sarat.chandra@gmail.com 2 About me @MalaChandra http://www.linkedin.com/in/malachandra

3. Overview of Sessions Session 1 Session 2 Session 3 Session 4 Motivations for using the web Social Media Definition and Usage Trends How Social Media is driving change Using Social Media Tools and Technologies Monday, July 05, 2010 mala.sarat.chandra@gmail.com 3

4. Overview of Sessions Session 1 Motivations for using the web Information seeking, Entertainment, Communication, Content sharing, Shopping http://www.slideshare.net/Milady123/digital-living-experience-session-1 Session 2 Social Media Definition and Usage Trends http://www.slideshare.net/Milady123/digital-living-experience-session-2-v1 Session 3 How Social Media is driving change Sports and Entertainment, News, Government, Business, Education Session 4 Using Social Media Tools and Technologies Monday, July 05, 2010 mala.sarat.chandra@gmail.com 4

5. Monday, July 05, 2010 mala.sarat.chandra@gmail.com 5 http://www.youtube.com/watch?v=6ILQrUrEWe8&feature=related

6. Monday, July 05, 2010 mala.sarat.chandra@gmail.com 6 http://www.slideshare.net/PewInternet/networked-individuals-how-they-are-reshaping-social-life-and-learning-environments

7. Facebook statistics Monday, July 05, 2010 mala.sarat.chandra@gmail.com 7 http://www.insidefacebook.com/2010/02/15/new-facebook-statistics-show-big-increase-in-content-sharing-local-business-pages/

8. Monday, July 05, 2010 mala.sarat.chandra@gmail.com 8 http://www.nickburcher.com/2010/05/twitter-facts-and-figures-latest.html

9. Monday, July 05, 2010 mala.sarat.chandra@gmail.com 9 http://wefollow.com/top

10. Social Media in various walks of life Monday, July 05, 2010 mala.sarat.chandra@gmail.com 10

11. Social Media in various walks of life Monday, July 05, 2010 mala.sarat.chandra@gmail.com 11

12. Sports and EntertainmentSocial Media and the World Cup 2010 New York Times Infographic Tracks number of times a player is mentioned on Facebook each day of the World Cup Changes daily Includes interesting statistics about the player Monday, July 05, 2010 mala.sarat.chandra@gmail.com 12 http://www.nytimes.com/interactive/2010/07/02/sports/soccer/facebook-worldcup.html?src=tptw

13. Sports and EntertainmentSocial Media and the World Cup 2010 Monday, July 05, 2010 mala.sarat.chandra@gmail.com 13 Coke sponsored the trending topic #wc2010 86M ad views in 24 hours 6% ad click through vs normal rate of 0.02% Coke’s tweets Congratulate winners Invite fans to share their celebrations Link to YouTube videos http://twitter.com/CocaCola/statuses/16861154450 http://www.ft.com/cms/s/0/6726ef4e-805a-11df-8b9e-00144feabdc0.html?ftcamp=rss

14. Social Media in various walks of life Monday, July 05, 2010 mala.sarat.chandra@gmail.com 14

17. Social Media in various walks of life Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 17

18. Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 18 92% of Americans follow the News

20. Realtime “breaking news”

22. News coverage on Social Media vs Traditional Media Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 21 Top stories on Social Media tend to be very different from mainstream media Vary by social media site Blogs Rarely overlapped traditional media on the same top stories (13/49 weeks) Tend to be more ideological &/or emotional, with personal, parochial overtones

24. Twitter users focus more on Breaking News

25. 43% on Technology News

26. 1% on Economy

27. YouTube has more overlaps with mainstream media & the Blogosphere

28. 21% Politics/Government Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 22 , http://mashable.com/2010/05/24/new-versus-old-media/

29. Citizen Journalism BBC CNN iReport NowPublic OurMedia Backfence TexasGigs NewAssignment.net Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 23 Other terms Grassroots journalism networked journalism open source journalism citizen media participatory journalism hyperlocal journalism bottom-up journalism stand-alone journalism distributed journalism

30. CNN iReport.comhttp://ireport.com Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 24

31. From Blog to Online News Resource NWAF supported blog site has evolved to an online community news and information resource Staffed by citizen volunteers who spend a few hours a week Deployed using free blogging tools from Google Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 25 http://www.eveleth.blogspot.com/

32. Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 26 http://www.youtube.com/user/citizentube http://www.citizentube.com/

33. Hyper-local News Founded in January 2006 by Tracy Record and Patrick Sand Original news reporting with 30% community contributions in blog format Display ad supported Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 27 http://siteanalytics.compete.com/westseattleblog.com/ http://westseattleblog.com/

34. Hyper-Local Newshttp://www.everyblock.com/ Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 28

35. Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 29 http://mashable.com/bing-local-twitter-trends/#fbid=YGSu8tIAJBa

36. Social Media in various walks of life Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 30

37. Social Media and the Government Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 31 http://www.facebook.com/pages/Washington-DC/Senate-Homeland-Security-and-Governmental-Affairs-Committee/120604954443#!/pages/Washington-DC/Senate-Homeland-Security-and-Governmental-Affairs-Committee/120604954443?v=wall&ajaxpipe=1&__a=4 http://www.facebook.com/congress

38. George W Bush on Social Media Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 32 http://twitter.com/George_WBush This Twitter account was not authentic initially Official Account http://twitter.com/GWBPresCenter http://www.facebook.com/georgewbush

39. Politicians use Twitter to reach their constituents Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 33

40. Social Media in various walks of life Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 34

41. Social Networking and the Legal System Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 35 Photos showing DUI defendants drinking alcohol result in prison sentences in Santa Barbara, CA Lara Buys, 2007 Jessica Binkerd, 2008 YouTube Divorce video backfires Tricia Walsh-Smith vs Philip Smith, 2008 Social Media allowed in Child Abuse trial in Boulder Bloggers allowed to cover the trial Twitter use permitted in the court room http://newsblog.projo.com/2008/05/facebook-photo.html#comment-2589137 http://www.law.com/jsp/lawtechnologynews/PubArticleLTN.jsp?id=1202427941512

42. Social Media in various walks of life Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 36

43. Online technology inspiring modern day artists Sophie Blackall gets inspiration from Missed Connections on Craigslist’s Matt Held is recreating famous paintings with faces of people found on Facebook http://www.npr.org/blogs/alltechconsidered/2010/05/27/127220417/when-art-tech-collide Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 37

44. Social Media in various walks of life Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 38

45. 21st Century Learning Needs Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 39 http://www.youtube.com/watch?v=dGCJ46vyR9o&feature=channel

46. Twitter in the University Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 40 http://www.youtube.com/watch?v=6WPVWDkF7U8&feature=player_embedded#!

47. Unplugged: 24 hours without mediahttp://withoutmedia.wordpress.com/study-conclusions/dependence/ Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 41

48. Social Media in various walks of life Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 42

49. Business benefits from Social Media Unprecedented access to information Competitive landscape Brand perception Customer buying habits Product support issues Product enhancement ideas More effective communications Direct customer engagement Participation in conversations Active communities and interest groups Monday, July 05, 2010 mala.sarat.chandra@gmail.com 43

50. Monday, July 05, 2010 mala.sarat.chandra@gmail.com 44

51. Monday, July 05, 2010 mala.sarat.chandra@gmail.com 45

52. Wisdom of Crowd Theory: truest, most accurate evaluations come from aggregrating opinions of a large, diverse crowd Hotels, restaurants, products, travel destinations, books, articles, news updates, ... “Top Reviewer” Badges A few people submit most (1000s) reviews 95% of Amazon shoppers reviewed fewer than 8 products Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 46

53. Advertising in the age of Social Media Advertising is no longer a one-way broadcast Transparency and Responsiveness are key Brands speak to and hear from Consumers Brands listing to Consumers talking to each other Community engagement results in revenue Dell attributes $6.5M revenue to Twitter (@DellOutlet) Social Networking Sites use “Like” votes from friends and others demographically similar to make recommendations Facebook Suggested Interests Twitter Promoted Trends and Promoted Tweets Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 47

54. Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 48 http://www.youtube.com/watch?v=4Krky4i6Xk8

55. Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 49 http://www.youtube.com/watch?v=BXf2kU3uWMs

56. Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 50 http://www.youtube.com/watch?v=UJ4pgcrJU8c

57. Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 51 http://www.youtube.com/watch?v=dUHgOS22Y44

58. Pepsi building trust with consumers: Refresh Project$15.6M in grants to fans, selected by fan voteshttp://www.refresheverything.com/?WT.mc_id=pep24105http://www.refresheverything.com/?WT.mc_id=pep24105 Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 52

59. Coca Cola: Join & build upon Facebook fan page created by Dusty & Michael Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 53 http://www.facebook.com/cocacola?v=app_2344061033#!/cocacola?v=wall&ajaxpipe=1&__a=3

60. United Airlines: Low consumer trust Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 54 http://www.youtube.com/watch?v=5YGc4zOqozo

61. Southwest Airlines: High consumer trust Kevin Smith has more than 1M Followers on Twitter SWA refused to let Kevin Smith fly: “safety risk” The Twitter fan base supported SWA’s decision Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 55

62. Digital Living Experience: Social Networking, Location Based Service, Web2.0 & Dining iPad Waiters 240 sq ft display Foursquare check-ins Twitter tie-in Custom recipe tweets 25 cents credit per new order of tweeted recipe Web2.0 storefront Place order for pickup Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 56 http://www.electronista.com/articles/10/05/28/4food.already.using.ipad.for.restaurants/ 4Food Restaurant Corner of 40th & Madison, NYC

63. Blendtec’s Marketing Video on YouTube Results in five-fold increase in sales Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 57 http://www.youtube.com/watch?v=lAl28d6tbko http://www.youtube.com/watch?v=qg1ckCkm8YI

64. IBM’s network of blogs Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 58 http://wendytarr.wordpress.com/

65. In Summary … Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 59

66. In Summary .. Sunday, July 04, 2010 mala.sarat.chandra@gmail.com 60