1. SAP® Business ByDesign™
THE MOST COMPLETE AND ADAPTABLE
ON-DEMAND BUSINESS SOLUTION
SAP Solution Overview

2. BUSINESS BEYOND BOUNDARIES
SOFTWARE AS AGILE AS YOUR BUSINESS
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3. The SAP® Business ByDesign™ solution is the world’s most complete and
adaptable on-demand business offering, designed specifically for midsize
companies that want to grow profitably. SAP Business ByDesign helps you
streamline and optimize every area of your business. The solution provides
transparency and control over all your operations, so you can immediately
identify and respond to issues and opportunities – and it’s adaptable, so you
can meet new business requirements with minimal time, effort, and cost.
And with SAP Business ByDesign, you have SAP managing your software for
you, so you can be confident about a successful deployment and predictable
operation, with minimal total cost of ownership.
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4. 4

5. TRANSCEND THE LIMITATIONS OF YOUR SOFTWARE
INTRODUCING A REVOLUTIONARY NEW
BUSINESS SOLUTION
Sustained, profitable growth. Customer satisfaction. Ongoing competitive
advantage. As a fast-growing company, you have aggressive goals – and
meeting these goals isn’t always easy. For example, you may currently be
struggling with:
• Change and rapid growth Your employees may be working hard
As part of a dynamic business envi- to address these challenges and meet
ronment, your organization needs to your company’s top objectives, but it’s
quickly and cost-effectively adapt and likely they face several obstacles. For
expand its business processes. This example, sudden growth may have cre-
requires agility across all areas of ated organizational silos, making it diffi-
your business. cult to communicate with others inside
• Globalization and outside the company. Employees
As you strive to access broader mar- may lack visibility into the data they
kets and gain the benefit of local and need to make proactive decisions and
global sourcing, you need to collabo- identify problems before they occur.
rate efficiently – with your employees, And they may be wasting valuable hours
partners, and customers, no matter each day on slow manual processes.
where they reside.
• Beating the competition If you’ve tried to address these issues
Smaller rivals may be undercutting but aren’t fully satisfied with the tools
you to close business deals, while you are using, we’re delighted to intro-
larger competitors are exploiting duce you to the SAP® Business
economies of scale to offer similar ByDesign™ solution – a revolutionary
products and services at a lower new business solution designed specif-
price. To create a sustainable com- ically for midsize companies that want
petitive advantage, you need to drive to grow profitably.
innovation across the company.
• Reducing costs
Factors such as globalization, compe-
tition, and potential consolidation often
drive the need to continuously cut
costs. To identify areas for improve-
ment, you need to increase visibility
to all areas of your business. You can
also gain efficiency by streamlining
and optimizing your business
processes.
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6. A NEW GENERATION OF BUSINESS
SOFTWARE HAS ARRIVED
DESIGNED FOR MIDSIZE COMPANIES
THAT WANT TO GROW PROFITABLY
SAP Business ByDesign is the world’s most complete and adaptable
on-demand business solution. It’s everything you’d expect from SAP –
at a midmarket price.
SAP Business ByDesign provides end- work centers provide a 360-degree
to-end integration for all your key busi- view of the business, so employees
ness areas – such as marketing, human have the transparency and control
resources management, and procure- needed to make an impact.
ment – in a single, comprehensive solu-
tion. It allows you to quickly and easily SAP Business ByDesign helps organi-
manage your business essentials, with zations move beyond the boundaries of
the flexibility to change, grow, and traditional IT by delivering an unprece-
extend business processes across dented customer experience – every-
your entire ecosystem. SAP Business thing from a personalized try-and-buy
ByDesign is designed to meet individu- process to built-in service and support.
al user roles and needs; personalized
An Unprecedented Experience
• Implement a comprehensive • Get automated software updates
solution in the time it would and proactive alerts on system
normally take to configure a demo status and potential problems, so
to your requirements you can focus on your business,
• Gain insight into real-time rather than IT
enterprise-wide operations, with • Quickly configure your solution
the click of a mouse online, any time your business
• Empower your employees with per- requirements change
sonalized, real-time access to key
information
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7. The SAP® Business ByDesign™ Solution Supports Your Employees Across Your Key Business Areas
Financials Human Resources Management Project Management
• Financial and management • Organizational management
accounting • Human resources Supplier Relationship Management
• Cash flow management • Employee self-service • Sourcing
• Purchasing
Customer Relationship Management Supply Chain Management
• Marketing • Supply chain setup management Compliance Management
• Sales • Supply chain planning and control
• Service • Manufacturing, warehousing, and Executive Management Support
logistics • Business performance management
SAP® Business ByDesign™ Supports All Key
Business Areas Across Your Company
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8. SOFTWARE THAT MEETS YOUR NEEDS NOW –
AND IN THE FUTURE
OVERCOME CHALLENGES, COMPETE EFFECTIVELY,
AND DRIVE DOWN COSTS
The following are some of the ways implement software changes that re-
that SAP Business ByDesign enables flect your requirements – with minimal
you to address your challenges, change time and effort. And with SAP Business
and grow, thrive in a global economy, ByDesign, you’ll have no problem
keep up with larger rivals, and drive operating in a dynamic environment –
down costs. because you can specify your changes
in everyday business language, while
Achieve 360-Degree Business SAP Business ByDesign takes care
Visibility of the rest, helping to ensure the
consistency and integrity of all business
Built-in analytics provide a 360-degree process changes.
view of your business, so you can quick-
ly identify and act on areas for improve- Collaborate Easily
ment, innovation, and differentiation –
better than the competition. SAP Business ByDesign makes it
easier for employees to work with each
Adapt with Your Business other – and with customers and part-
ners – by dynamically linking communi-
SAP Business ByDesign is as agile as cations channels such as the phone or
your organization, allowing you to com- instant messaging with context-related
pete effectively with smaller business- and task-oriented business information.
es as well as larger enterprises. You can Your suppliers, partners, and custom-
The SAP® Business ByDesign™ Solution Addresses Your Needs
• Enables your employees to be more • Simplifies IT with built-in services and
efficient by automating routine activi- support
ties and tasks and streamlining busi- • Facilitates compliance with shifting
ness processes regional, national, and international
• Adapts to meet new business require- regulations
ments with minimal time, effort, and • Integrates and optimizes business
cost processes to cut costs and provide
• Enables collaboration with people transparency and visibility across the
inside and outside your business to business
maximize co-innovation and produc-
tivity as your business expands
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9. associated costs – both within the orga-
nization and across your growing net-
work of suppliers and other business
partners. You can also automate the
delivery of items requiring immediate
attention, to expedite resolution and be
confident that nothing will fall through
the cracks.
Leverage Built-In Services and
Support
SAP Business ByDesign includes sev-
eral built-in service and support inno-
vations. The software runs automated
ers can interact with your organization site. In fact, SAP Business ByDesign health checks to detect potential prob-
through dynamic offline forms and other supports operations in many countries, lems before they arise, and it is auto-
forms of communication. SAP Business with multiple languages, currencies, and matically updated with the latest fea-
ByDesign helps maximize productivity compliance with local regulations – so tures, business content, and regulatory
and co-innovation through consistent your IT infrastructure can easily expand compliance rules. With a built-in learning
and effective communication and infor- with your company. environment, you can learn to use the
mation sharing – which in turn can help solution at your own pace and add con-
you bring new products to market quick- Facilitate Regulatory Compliance tent to meet your company’s specific
ly at lower cost and compete more needs. In addition, your company is
effectively. Complying with government regulations always connected to SAP support. And
is not optional – it’s a necessity. SAP if needed, you can access high-quality
Gain Process Flexibility Business ByDesign provides visibility, IT, consulting, and support services
transparency, and integrity to all your from SAP and its partners. By reducing
SAP Business ByDesign reflects over business processes – as well as local- the time needed to deploy, roll out,
35 years of SAP experience and exper- ized business content and best practic- maintain, and continuously adapt your
tise in delivering simple, flexible busi- es to help you with regulatory compli- IT landscape, you can reduce costs and
ness solutions. The solution allows you ance in all countries where the solution focus on growing your business.
to quickly implement and adapt your is currently available. SAP Business
processes to support your business ByDesign reduces the cost, time, and
requirements – even as they change effort required to comply with
over time – so you can respond more regulations.
quickly to market changes and compe-
tition. For example, as you grow your Automate Processes
sales force, you can easily add direct
and indirect sales channels, or if you SAP Business ByDesign helps stream-
expand your operations abroad, you line, automate, and eliminate many
can easily set up a new manufacturing common administrative tasks and the
9

10. A DAY IN THE LIFE: FROM FORECAST TO
EXECUTION WITH SAP Business ByDesign
BENEFIT FROM FLEXIBILITY AND AUTOMATION IN
EVERYDAY WORK
The SAP® Business ByDesign™ Solution Fundamentals
• Work center
The key design element of the SAP Business ByDesign solution that pulls
together related business activities, enabling an employee to focus on a set
of tasks that naturally belong together
• Collaboration window
A desktop component that provides quick access to frequently used SAP
Business ByDesign functions and Microsoft Office applications
SAP Business ByDesign combines pro- Ecosystem Collaboration within SAP Business ByDesign, he can
cess automation and integration with access and discuss the current sales
people empowerment and collaboration Each morning, the CEO of AKRON status with Catherine right away.
support in a solution that adapts and Heating Technologies Inc., Catherine
changes at the speed of your business. Kennedy-Wood, starts her day by check- Peter’s sales management work center,
It enables your organization to manage ing her company’s sales forecast in designed especially for a sales director,
its business processes across multiple SAP Business ByDesign. This morning, provides all the data he needs to effec-
departments, while providing complete she sees a projected drop in profit and tively run his sales business. He checks
role-based support, so employees can uses the analytics built into her manage- the opportunity pipeline to determine
manage their own activities within ment work center to further analyze the potential sources of revenue for the
these overarching business processes. problem. Using a personalized buddy near future.
SAP Business ByDesign enables your list in her work center, Catherine identi-
employees to exchange ideas, work fies the appropriate sales director, Peter Business Agility Meets
through problems, compare notes, get Ming, and calls him using a collabora- Transparency and Visibility
feedback, and more – all through a sin- tion window integrated into her work
gle interface and solution. Your employ- center. If Peter is not available by phone, While checking the opportunity pipe-
ees can benefit from SAP Business she can switch immediately to another line, Peter notices an opportunity that
ByDesign flexibility and automation in communication channel such as e-mail. has been stalled because he has not
their everyday work, as illustrated in the been able to grant his customer, Silver-
following example of a sales-forecast- Peter is in the office reviewing his daily star Wholesale Corporation, an addi-
to-execution business scenario. reports in his personalized portal when tional price discount. With one click,
a pop-up box notifies him of a call from Peter calls up all relevant information
the CEO. He immediately switches from for the opportunity. Using a link embed-
his current activity and dives into the ded directly in his work center, Peter
details of Catherine’s call. Using the contacts the responsible sales execu-
fully integrated collaboration window tive, Bob Menson. To get a 360-degree
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11. view of Silverstar’s status, Bob opens
the account fact sheet for Silverstar.
Peter and Bob decide to visit the cus-
tomer and, at the customer site, the
sales team agrees to an additional 10%
discount and closes the deal.
Back in the office, Bob changes the
original sales quote and confirms that
the order can be delivered on time.
Bob previews the quote and makes a
final check before sending it via e-mail
to his Silverstar counterpart, Frank
Smith. When Frank receives the e-mail,
he calls Bob at AKRON to change the At AMS, the supplier imports the data
delivery date. With one click, Bob pulls from the interactive form, checks prod-
up the Silverstar order and changes the uct availability, and confirms the data
requested delivery date. online. The confirmation then appears
in Fernando’s work center at AKRON.
Full Integration Enables While tracking Silverstar’s sales order,
Streamlined Processes Bob can view all shipping information,
such as carrier name and delivery sta-
AKRON’s plant manager, Fernando tus; he sees that the order was deliv-
DelPiera, receives a notification directly ered just a few minutes ago.
in his work center informing him of
the changed delivery date. He adjusts At the end of the day, CEO Catherine
the demand plan accordingly. First, he Kennedy-Wood checks the status of
checks the planning lists for the mini- the sales forecast once again – and at
mum days of supply listed for the order’s a glance sees that projected sales are
critical parts. Fernando’s work center back on track.
displays each product together with the
reason for the notification, solution rec-
ommendations, and additional details
as needed. Fernando decides that he
doesn’t need the safety buffer and
releases the purchase order. The pur-
chase order is sent automatically to the
supplier, AMS, as an interactive form.
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12. ENABLING BUSINESS BEYOND BOUNDARIES
FOCUS ON YOUR BUSINESS –
NOT YOUR SOFTWARE
SAP Business ByDesign provides unmatched
ease of adoption and use, exceptional flexibility,
and a predictably low cost of ownership, so you
can conduct business beyond boundaries and
accomplish your goals.
Helps Your Business Reach Its Full Adapts As Your Business it straightforward to address changing
Potential Needs Change legal and reporting requirements. And
because you can set up operations
Several unique SAP Business ByDesign SAP Business ByDesign provides the quickly in international countries sup-
features help you automate and optimize flexibility to change, grow, and extend ported by SAP Business ByDesign,
your business operations. For example, the reach of your business across your you are able to expand rapidly into new
because SAP Business ByDesign is a entire ecosystem. Your employees can markets at a low cost.
single solution that covers your entire reconfigure SAP Business ByDesign
business from end to end – including on the fly – without disrupting critical Simplifies IT
customer relationship, inventory, and business processes – so you can re-
financials – it allows you to streamline spond immediately to new opportunities, SAP Business ByDesign offers you
processes across departments and streamline your operations, and adjust predictable deployment and operations.
business areas. A built-in, just-in-time to market requirements. Because SAP Built-in service and support features
learning environment enables your em- Business ByDesign is engineered to help ensure ease of adoption and use:
ployees to work at their best, while inte- accommodate the individual roles of your your employees can configure and
grated analytics enable transparency employees, it reflects organizational adapt the software to suit their needs
across your organization and better changes as soon as you notify the soft- and drive productivity – without the
decision making. Ready-to-use collabo- ware. Flexible and easy-to-use reports help of extensive and expensive IT re-
ration features enable rapid integration and dashboards help you manage your sources. Automated support translates
of customers and suppliers into your business in real time, while built-in sup- to optimal performance and increased
business processes. port for regulatory compliance makes productivity, and you also have access
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13. Unique Innovations Empower
Your Employees
• Built-in learning environment pro-
vides an intuitive, personalized
experience.
• Guided processes simplify daily
business tasks.
• Built-in multichannel communica-
tion improves productivity.
• Intuitive navigation streamlines
business processes.
• Integrated analytics improve
decision making.
• Built-in services and support
simplify day-to-day IT activities.
to expert help from SAP and can order The personalized try-before-you-buy ing process and increasing employee
additional services and features as evaluation and purchase process elimi- productivity. Because SAP Business
needed. By delivering a new service nates surprises and allows you to move ByDesign models the way people inter-
and support model, SAP Business quickly from demo to production. In act in a business environment, employ-
ByDesign lets you concentrate on your addition, SAP offers easy-to-understand ees, customers, suppliers, and partners
business and minimize your cost of pricing that further simplifies the pur- can work together easily. In addition, the
ownership. chase process. Just as important, built- event-driven design of SAP Business
in guided learning and an intuitive user ByDesign not only automates routine
Facilitates Rapid Adoption interface in SAP Business ByDesign tasks but also proactively pushes the
help ensure rapid adoption by your right information to the right employees
SAP Business ByDesign is designed to employees – and a short time between at the right time – resulting in faster
get you up and running as soon as you implementation and seeing a return on and better decision making.
are ready. During your first contact with your investment.
SAP Business ByDesign over the Web,
you have access to a trial system that Provides Ease of Use
allows you to customize the solution to
suit your business requirements. You can SAP Business ByDesign is built to
try the software as configured to under- reflect the way that people work every
stand how it can benefit your organiza- day. An intuitive user interface provides
tion and then implement it directly from access to all needed functions, infor-
the Web and across your enterprise. mation, and help, simplifying the learn-
13

14. SIGN UP FOR AFFORDABLE AGILITY AND
IMMEDIATE VALUE
EMPOWER YOUR EMPLOYEES, ACCELERATE
INNOVATION, AND OPTIMIZE OPERATIONS
SAP Business ByDesign is an afford- What are you waiting for? To find out
able solution that supports profitable more about SAP Business ByDesign –
growth, enables business agility, and and how it can help your organization
empowers your employees. It’s com- operate beyond business boundaries –
prehensive, easy-to-use software that visit www.sap.com/solutions/sme
supports all stakeholders across your /businessbydesign.
company as well as your extended eco-
system. With SAP Business ByDesign,
you can grow your business, develop
relationships, accelerate innovation,
and streamline operations.
Why SAP® Business ByDesign™?
• Unbeatable value • Unrivaled transparency and control
Support your entire business one Centralize business data across all
step at a time, at an affordable price. departments and business processes
• Unprecedented speed to proactively identify and act on
Accelerate time to value with rapid market trends and opportunities.
deployment and flexible business • Simple, rapid configuration and
processes. adaptation
• Unmatched flexibility Quickly adapt and extend business
Easily adapt the solution as your processes across the entire ecosys-
needs change – with minimal disrup- tem – without requiring extensive,
tion to your business – so you can expensive IT resources.
stay ahead of your competition. • Predictable cost and low risk
• Superior customer experience The SAP® Business ByDesign™
Take a free personalized trial before solution adapts and changes as your
you buy, to minimize your risk. Easily company changes and grows, giving
configure your solution – no IT exper- you a predictable cost and low risk.
tise required. Get help when you
need it, with built-in learning, service,
and support. Drive user adoption
with intuitive Web features.
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16. 50 085 781 (08/07)
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