InSellerate, a mortgage industry sales automation software startup, received a funding investment of up to $1.5 million from Sekits Capital. Sekits Capital brought on two mortgage technology veterans, Duke Olrich and Fred Melgaard, from DRI Management Systems to assist with the investment in InSellerate. InSellerate uses first-to-contact dialer technology and software tools like inFlow, inSight, and inTouch to help mortgage originators communicate with leads and track sales metrics.

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Tech Startup Gets Backing from Mortgage Veterans
By Jacob Passy
May 20, 2016
InSellerate, a startup sales automation software company focused on the mortgage industry, has received financial
backing from Sekits Capital.
Sekits Capital did not say how much it invested in InSellerate, of Costa Mesa, Calif., but it noted in a news release
Friday that it invests up to $1.5 million of growth capital in companies.
Sekits Capital, of Manhattan Beach, Calif., was founded in 1999 by Mike Sekits, a co­founder of JAM Equity
Partners. For the investment in InSellerate, the investment firm brought on two veterans of the mortgage tech
company DRI Management Systems: Duke Olrich, who was DRI's chief executive, and Fred Melgaard, who was its
chief operating officer.
"What really impressed us about InSellerate was not just the functionality of the product, but the rigorous attention
paid to compliance and security, which has resulted in several community banks adopting the software," Sekits said
in the release.
InSellerate uses first­to­contact dialer technology, allowing mortgage originators to respond to leads and
communicate with prospective clients while they are in the buying process. The technology consists of inFlow, a
14

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sales force automation and lead management tool; inSight, a
dashboard for real­time sales reporting; and inTouch, an automated
personalized email marketing platform.
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